eTail West 2019

February 19 - 22, 2019

JW Marriott, Palm Springs, CA

1.888.482.6012

Pre-Conference: Online Advertising & Search Summit (Past Event)

Search isn’t about managing your Google budget anymore, especially as voice search increases in popularity. On this day you’ll dive into search, online advertising, SEO, mobile search and SEM. You’ll meet other retailers with the same pain points that you have, and get solutions with our expert-led group roundtables, case studies and panels.

+ Show All Session Details
Online Advertising & Search Summit Email Marketing, Retention & CRM Summit Mobile Summit UX Optimization & Merchandising Summit Getting to Global Leadership Summit Main Day 1 Main Day 2 Main Day 3

7:45 AM - 8:15 AM Networking Breakfast & Registration

8:15 AM - 8:25 AM Welcome Remarks & Benchmarking Study

8:25 AM - 8:40 AM Chairperson's Opening Remarks

Rahmon Coupe, CEO, YourAmigo

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Rahmon Coupe

CEO
YourAmigo

8:40 AM - 9:05 AM Keynote: Today's Omni-Advertising Age

Brian Hovis, VP, Marketing - Full Price Business, Nordstrom
Mobile is the jumpstart to search, and is just one part in building the omni- customer journey. Mobile-first retailers are challenged to retain loyalty and buying journeys that are frictionless and entertaining, and that can be achieved through customer-centric advertising. In this session, you’ll hear:
•How to aggregate digital advertising channels for brand engagement
•Actionable tips to build memorable omni-channel experiences
•Real-life solutions to mobile obstacles


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Brian Hovis

VP, Marketing - Full Price Business
Nordstrom

9:05 AM - 9:30 AM Fireside Chat: Marketing In Today's Competitive World

Kristen Gasior, CMO, Balsam Brands
Hear an interactive session focusing on the how to get the most out of your search campaigns, from the CMO of Balsam Brands.

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Kristen Gasior

CMO
Balsam Brands

9:30 AM - 9:50 AM Roundtable Host Introductions

Join our small group discussions hosted by search and online advertising experts. Bring your questions, because they’ll have answers! As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir
Retail Moderator: Theo Gallo, Director, Ecommerce, ShiekhShoes

Table #2: Voice Search, Chatbots And AI – Improving The Mobile Shopping Experience
Moderator: John Palek, Director of Sales, YourAmigo
Retail Moderator: Elijah Kirsch, Sr. Director, Acquisition Marketing, US Auto Parts

Table #3: How Paid Insights Can Inform Your Organic Strategy, And Vice Versa
Moderator: Hussein Ebied, Sr. Director of Strategy, Pacific
Retail Moderator: Anittah Patrick, Director of Digital Marketing, Cubesmart

Table #4: You Vs. Data: Where the Human Fits In The Modern Search Marketing Strategy
Moderator: Zack Goldman, Manager, Solutions Analytics, Sidecar
Retail Moderator: Christy Roberts, Director, Paid Search, Petco

Table #5: Self-Driving The Customer Journey: Uniting Search And Social For Seamless Shopping Experiences
Moderator: Wes MacLaggan, SVP Marketing, Marin Software
Retail Moderator: Jonathan Sacks,Senior Digital Marketing Manager - Search Engine & Social Media, American Eagle

Table #6: Better Search Through Understanding: Improve The Customer Journey With Knowledge-Based Search
Moderator: Richard Grey, VP, Customers, Twiggle

Table #7: The Two Way Relationship Between Search & Omni-Channel Insights
Moderator: Charles Studt, VP Marketing, QuanticMind


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Udayan Bose

Founder & CEO
NetElixir
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Wes MacLaggan

SVP, Marketing
Marin Software
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John Palek

Director, Sales
YourAmigo
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Hussein Ebied

Sr. Director, Strategy
Pacific
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Zack Goldman

Manager, Solutions Analytics
Sidecar
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Richard Grey

VP, Customers
Twiggle
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Elijah Kirsch

VP, Marketing
US Auto Parts

Anittah Patrick

Director of Digital Marketing
Cubesmart

Jonathan Sacks

Senior Digital Marketing Manager - Search Engine & Social Media
American Eagle

Christy Roberts, Director, Paid Search, Petco

Director, Paid Search
Petco
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Charles Studt

VP Marketing
QuanticMind
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Theo Gallo

Director, eCommerce
ShiekhShoes

11:10 AM - 11:40 AM Morning Coffee & Refreshments

Today, more marketers are realizing SEM and SEO are not separate disciplines. Instead, they are two sides of the same coin; complementary programs that, when managed correctly, can benefit each other to increase conversion rates. Here our expert SEM panelists share insider secrets to set you up for success:
•Identify where SEO and SEM programs overlap, where they don’t and where they should
•Measure the click-share of each channel to identify top performing keywords
•Refine, review and repeat your SEM strategy over time to enhance long term performance

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Bryan Benavides

Director, Digital Marketing
Abt
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Udayan Bose

Founder & CEO
NetElixir
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Jennifer Glover

VP, Global CEM & Data Strategy
Billabong Group
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Camila Franco

Director Product Management - Browser Experience
StubHub
Join our small group discussions hosted by search and online advertising experts. Bring your questions, because they’ll have answers! As a bonus, you’ll meet tons of other retailers in the room, so bring lots of business cards! Roundtable Hosts already include:

Table #1: The Future Of Search Marketing
Moderator: Udayan Bose, Founder & CEO, NetElixir
Retail Moderator: Theo Gallo, Director, Ecommerce, ShiekhShoes

Table #2: Voice Search, Chatbots And AI – Improving The Mobile Shopping Experience
Moderator: John Palek, Director of Sales, YourAmigo
Retail Moderator: Elijah Kirsch, Sr. Director, Acquisition Marketing, US Auto Parts

Table #3: How Paid Insights Can Inform Your Organic Strategy, And Vice Versa
Moderator: Hussein Ebied, Sr. Director of Strategy, Pacific
Retail Moderator: Anittah Patrick, Director of Digital Marketing, Cubesmart

Table #4: You Vs. Data: Where the Human Fits In The Modern Search Marketing Strategy
Moderator: Zack Goldman, Manager, Solutions Analytics, Sidecar
Retail Moderator: Christy Roberts, Director, Paid Search, Petco

Table #5: Self-Driving The Customer Journey: Uniting Search And Social For Seamless Shopping Experiences
Moderator: Wes MacLaggan, SVP Marketing, Marin Software
Retail Moderator: Jonathan Sacks,Senior Digital Marketing Manager - Search Engine & Social Media, American Eagle

Table #6: Better Search Through Understanding: Improve The Customer Journey With Knowledge-Based Search
Moderator: Richard Grey, VP, Customers, Twiggle

Table #7: The Two Way Relationship Between Search & Omni-Channel Insights
Moderator: Charles Studt, VP Marketing, QuanticMind

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Udayan Bose

Founder & CEO
NetElixir
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Wes MacLaggan

SVP, Marketing
Marin Software
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John Palek

Director, Sales
YourAmigo
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Hussein Ebied

Sr. Director, Strategy
Pacific
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Zack Goldman

Manager, Solutions Analytics
Sidecar
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Richard Grey

VP, Customers
Twiggle
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Elijah Kirsch

VP, Marketing
US Auto Parts

Anittah Patrick

Director of Digital Marketing
Cubesmart

Jonathan Sacks

Senior Digital Marketing Manager - Search Engine & Social Media
American Eagle

Christy Roberts, Director, Paid Search, Petco

Director, Paid Search
Petco
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Charles Studt

VP Marketing
QuanticMind
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Theo Gallo

Director, eCommerce
ShiekhShoes

1:10 PM - 2:10 PM Lunch & Networking

We continue to pick apart and track every change that Google makes to its algorithm—is your brand being too short-sighted? In this numbers versus experience panel, think and debate what is best to get your brand out in front—data or experience?
•What are the key differences between different search SXO and SEO?
•What types of technology do you need to be successful with tracking SXO vs. SEO?
•What KPIs you should you look for to ensure your technology is successful in tracking terms that work for a top customer experience, and convert to sales

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John Donnelly

SEO Manager
Cabela's Inc
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Peter Clegg

Sr. Director, Content Management
Dell
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Eric Wu

Head of Product & Growth
BloomNation

2:40 PM - 3:10 PM Panel Remix: Just Tell Me The Answers... Verbal Search And Its Impact

Martin Baumgartel, Site Search Manager, Verizon Wireless Chris Seahorn, VP, Marketing, eBags Rahmon Coupe, CEO, YourAmigo
It’s all anyone can talk about—or rather, talk to: “What is my company supposed to do with connected devices?” During this panel, executives discuss how verbal search is going to impact your retail business both now and in the future:
• How verbal search is impacting the search landscape and how to measure and adjust search strategy accordingly
• Assessing how verbal search is affecting testing long tail and short tail search and tests that need to be built around the two strategies
• Understanding what information customers are looking for when they talk to their connected devices—and how to send out follow-up information to the search to drive the customer journey


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Martin Baumgartel

Site Search Manager
Verizon Wireless
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Chris Seahorn

VP, Marketing
eBags
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Rahmon Coupe

CEO
YourAmigo

3:10 PM - 3:50 PM Work Mobile SEO Workshop: Mobile 2018, Is Your SEO Ready For Google?

Eric Wu, Head of Product & Growth, BloomNation Matt Storms, SEO Strategist - Viator.com, TripAdvisor
This super detailed interactive workshop will make sure you are mobile SEO ready. You’ll want to take lots of notes as mobile is only growing, and you'll get tons of free advice (even an audit). Google is shifting to a mobile first algorithm that will impact your desktop site. Even if you are responsive you still have to have the basics things done right.
•Review of mobile and eCommerce website SEO
•What you need to have in place or what you need to be ready for
•What works - Responsive or m.domain functionality
•Key audits on websites to point out quick wins and low hanging fruit
•A/B mod testing
•Learn about machine learning for SEO

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Eric Wu

Head of Product & Growth
BloomNation
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Matt Storms

SEO Strategist - Viator.com
TripAdvisor

3:50 PM - 4:20 PM Afternoon Coffee & Refreshments

4:20 PM - 4:20 PM Conclusion Of The Search & Online Advertising Summit

Connect with retail peers from similar sized organizations. Relax with a cocktail at the end of the day, and chat with others who share your pain points. You’ll meet peers who can give you tons of advice.

Workshop #1: 0-25 Million in online revenues
Hosted By: Zachary Belinsky, Vice President, Village Hat Shop

Workshop #2: 25 – 100 Million in online revenues
Hosted By: Kristen Gasior, CMO, Balsam Brands
Hosted By: Bryan Elliott, Digital Marketing Director, GILDAN/American Apparel

Workshop #3: 100 – 500 Million in online revenues
Hosted By: Michael Green, VP Global eCommerce Marketing, Hasbro

Workshop #4: 500 Million+ in online revenues
Hosted By: Lisa Malleus, Head of Ecommerce Digital Solutions ITS Americas, Mondelez International

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Zachary Belinsky

Vice President
Village Hat Shop
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Kristen Gasior

CMO
Balsam Brands
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Bryan Benavides

Director, Digital Marketing
Abt
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Michael Green

VP, Global eCommerce Marketing
Hasbro
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Lisa Malleus

Head of Ecommerce Digital Solutions ITS Americas
Mondelez International

5:45 PM - 7:45 PM eTail Official GRAND OPENING Reception: The eTail Western Saloon Hosted By Certona

YEE-HAW! eTail West 2018 is here so lasso up your colleagues and friends and settle into the Desert with a little bull riding, vintage casino games, and good ‘ol Tex Mex!

6:00 PM - 6:00 PM Registration Closed