At eTail East 2013, we fielded more than 125 retailer surveys in order to uncover technology spending habits from a number of verticals, including but not limited to; apparel, sporting goods, consumer electronics, travel and hospitality, mass market retailers, as well as specialty/niche. What are retailer thoughts on conversion rates? Social and mobile trends? What insight can be gleaned from the research results?
The purpose of this study was to ascertain technology spending habits, industry trends and gain an outlook on the State of Ecommerce in 2013 and beyond from a sample of cross-industry, cross-vertical retail executives. Respondents represented companies such as CVS Caremark, QVC, Office Depot, Warby Parker, Urban Outfitters, Macy's and Free People and held titles such as Director of eCommerce, Head of Marketing, and more. Their responses were gathered during eTail East 2013 conference in Philadelphia.
This survey marks the third year of uncovering “from-the trenches” ideas about technology spending. We hope that you are able to benchmark your external solutions against your peers, and look forward to seeing you at eTail West 2014 for results gathering from your fellow retailers.
Download the report by clicking the button to the left.