eTail West 2017

February 27 - March 02, 2017

JW Marriott, Palm Springs, CA

1.888.482.6012

Pre-Conference Summit: Mobile Summit - Make More Money From Your Mobile Strategies

Monday, February 27th

Moments. Want-to-know moments. Want-to-do moments. Want-to-buy moments. Mobile has fractured the customer journey into hundreds of real-time, intent-driven micromoments that happen anytime, anywhere. Today’s speakers explain that each moment is an opportunity to influence your customer’s decisions and path to purchase. Join us to learn how to meet your customer in the moment, and see why mobile is a research tool and transaction tool all in one.

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7:50 AM Networking Breakfast & Registration


8:20 AM Welcome Remarks & Benchmarking Study

Welcome to eTail 2017!

8:25 AM Chairperson's Opening Remarks

Mario Ciabarra, CEO, Quantum Metric


Mario Ciabarra
CEO
Quantum Metric

8:40 AM Case Study Revolution: Using Mobile To Drive Associate Engagement, Corporate Awareness And Customer Experience

Chris Vitale, VP, Digital Operations and eCommerce, Pep Boys

Amanda Kendrick, Director, eCommerce, Pep Boys

We spend so much time focusing on the external customer’s mobile interaction. While this is crucial to the success of your mobile program, we believe that engaging associates through the same means results in a better customer experience for all. Promoting associate adoption of the mobile experience via mobile communication, training and feedback orients the associate to be able to handle customer questions, issues and provide assistance on the mobile experience overall. The associate adoption of your mobile program closes the loop on providing a best-in-class mobile experience to your customers. Benefits of attending the session include, training tips for your associates; explanation of achieving associate adoption; examples of great customer experiences, Q and A session. Properly trained associates will help to drive conversion upwards of 20%, increase customer lifetime value of 18%, lift customer retention and potentially increase AOV and attach. 
 Chris Vitale
Chris Vitale
VP, Digital Operations and eCommerce
Pep Boys
Chris Vitale brings 15 years of eCommerce and retail experience to Pep Boys. He previously held the role of Director of I.T., eCommerce at Pep before moving into the Vice President of Digital Operations and eCommerce role. He has overseen the execution of projects in support of all online and eComm initiatives for pepboys.com and the company intran ...[Read More]

 Amanda Kendrick
Amanda Kendrick
Director, eCommerce
Pep Boys
Amanda i has been with Pep Boys for four years and currently serves as the Director of eCommerce and Online Operations. At Pep Boys, Amanda has overseen the redesign of pepboys.com as well as the launch of many exciting site enhancements. Amanda oversees all of eCommerce and Digital Operations including mobile and app, customer service, logistics, ...[Read More]

9:15 AM Roundtable Host Introductions

Our roundtable hosts will introduce themselves, the themes of their tables, and what you can learn from them!

9:30 AM Interactive Roundtables

Amanda Wilson, VP, Global Marketing, MobileBridge

Sunil Bhagwan, VP, Sales - North America, Appsflyer

Lauren Picasso, Director, Marketing, Jet.com

Mario Ciabarra, CEO, Quantum Metric

Justin Thomas, VP of Partnerships, Button

Kevin Prior, Director, Marketing, Button

Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions.  You’re guaranteed to leave with answers.

Table #1 - Proving Mobile ROI: How Jet.com Connects The Dots Across Channels And Devices
Moderator: Sunil Bhagwan, VP of Sales N. America - Appsflyer
Retail Moderator: Lauren Picasso, Director of Marketing - Jet.com

Table #2 -
Developing Proximity Marketing Programs that Drive Conversions
Moderator: Amanda Wilson, VP Global Marketing - MobileBridge

Table #3 
- Acquiring Mobile Users that Purchase
Moderator: Kevin Prior, Director of Marketing, Button, Justin Thomas, VP of Partnerships - Button

Table #4 - 
Understanding The Mobile Customer Experience : The New Frontier 
Moderator: Mario Ciabarra, CEO - Quantum Metric

 Amanda Wilson
Amanda Wilson
VP, Global Marketing
MobileBridge
Amanda Wilson is the Vice President of Global Marketing at MobileBridge, the leading provider of mobile engagement automation solutions. Her experience blended across marketing, product and sales drives her passion for helping companies market and sell their products through SaaS technology. She has previously held marketing leadership positions at ...[Read More]

 Sunil Bhagwan
Sunil Bhagwan
VP, Sales - North America
Appsflyer
Sunil joined as the VP of Sales to help AppsFlyer accelerate its US footprint. He brings over 14 years of mobile marketing and analytics experience. Previously, he was Head of Mobile Sales at Criteo and AD-X. He started his career at WebSideStory, the first SaaS analytics platform. ...[Read More]

 Lauren Picasso
Lauren Picasso
Director, Marketing
Jet.com
Lauren Picasso is the Associate Marketing Director at Jet.com, an e-commerce company that raised more than $570 million in funding and was recently acquired by Walmart. She has worked across various online and offline marketing channels since joining Jet three years ago, including TV, out-of-home, public relations, and display. She now leads J ...[Read More]

Mario Ciabarra
CEO
Quantum Metric

 Justin Thomas
Justin Thomas
VP of Partnerships
Button
Justin is the Vice President of Partnerships at Button. Justin started his career working at AOL, executing User Acquisition strategies to gain AOL ISP users. He moved into the digital advertising Sales team to help e-tailers reach new customers via the AOL Shopping portal, growing channel partnerships over 300% in his first year. Justin then moved ...[Read More]

Kevin Prior
Director, Marketing
Button

10:10 AM Coffee & Refreshments



10:40 AM KEYNOTE PANEL DISCUSSION: Working With A Mobile-First Mindset To Increase Sales

Mari Corella, Director, Digital Merchandising & Operations, AVON

Kent Phillips, VP, Ecommerce, SmartPak Equine, LLC

Jerry Hum, Co-Founder & CEO, Touch of Modern

Mike Bibbey, Sr. Director, Mobile Business Operations, Fanatics

What distinguishes mobile-first organizations from other companies that proclaim their mobile expertise? In short, the former have re-oriented their entire operating model around the customer, increasing their own profitability in the process. Our panelists take you on their mobile journey so far and offer valuable lessons that can be applied in your own retail environment: 

Define what actually motivates your customer, then reorganize your strategy around their needs with mobile at the forefront

Use the wealth of data at your disposal to create an experience that goes above and beyond customer expectation

Become customer centric to catch up with Amazon, Alibaba and disruptive competitors

 Mari Corella
Mari Corella
Director, Digital Merchandising & Operations
AVON
Mari Corella is the Director of Avon.com, the ecommerce website for New Avon LLC. As the leading social selling beauty company in North America, New Avon has nearly 400,000 independent sales Representatives and a product portfolio of award-winning skincare, cosmetics and personal care products. In her current role she is responsible for transformin ...[Read More]

 Kent Phillips
Kent Phillips
VP, Ecommerce
SmartPak Equine, LLC

 Jerry Hum
Jerry Hum
Co-Founder & CEO
Touch of Modern
Jerry Hum is the co-founder and chief executive officer of Touch of Modern, the curated, online shopping destination for men to discover unexpected products, fashion brands and accessories to elevate their lifestyle. Jerry plays a key role in determining which products, brands and designers are featured on Touch of Modern. Trained in architecture a ...[Read More]

 Mike Bibbey
Mike Bibbey
Sr. Director, Mobile Business Operations
Fanatics
Mike is an e-commerce executive with over 15 years of experience in technology, marketing, and mobile channel development. His direct-to-consumer career has crossed many product categories including home furnishings, gourmet food gifts, and sports licensed products. Mike's current focus is on behavioral analytics across technology platforms, u ...[Read More]

11:10 AM Interactive Roundtables

Amanda Wilson, VP, Global Marketing, MobileBridge

Sunil Bhagwan, VP, Sales - North America, Appsflyer

Lauren Picasso, Director, Marketing, Jet.com

Mario Ciabarra, CEO, Quantum Metric

Justin Thomas, VP of Partnerships, Button

Kevin Prior, Director, Marketing, Button

Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions.  You’re guaranteed to leave with answers.

Table #1 - Proving Mobile ROI: How Jet.com Connects The Dots Across Channels And Devices
Moderator: Sunil Bhagwan, VP of Sales N. America - Appsflyer
Retail Moderator: Lauren Picasso, Director of Marketing - Jet.com

Table #2 -
Developing Proximity Marketing Programs that Drive Conversions
Moderator: Amanda Wilson, VP Global Marketing - MobileBridge

Table #3 
- Acquiring Mobile Users that Purchase
Moderator: Kevin Prior, Director of Marketing, Button, Justin Thomas, VP of Partnerships - Button

Table #4 - 
Understanding The Mobile Customer Experience : The New Frontier 
Moderator: Mario Ciabarra, CEO - Quantum Metric

 Amanda Wilson
Amanda Wilson
VP, Global Marketing
MobileBridge
Amanda Wilson is the Vice President of Global Marketing at MobileBridge, the leading provider of mobile engagement automation solutions. Her experience blended across marketing, product and sales drives her passion for helping companies market and sell their products through SaaS technology. She has previously held marketing leadership positions at ...[Read More]

 Sunil Bhagwan
Sunil Bhagwan
VP, Sales - North America
Appsflyer
Sunil joined as the VP of Sales to help AppsFlyer accelerate its US footprint. He brings over 14 years of mobile marketing and analytics experience. Previously, he was Head of Mobile Sales at Criteo and AD-X. He started his career at WebSideStory, the first SaaS analytics platform. ...[Read More]

 Lauren Picasso
Lauren Picasso
Director, Marketing
Jet.com
Lauren Picasso is the Associate Marketing Director at Jet.com, an e-commerce company that raised more than $570 million in funding and was recently acquired by Walmart. She has worked across various online and offline marketing channels since joining Jet three years ago, including TV, out-of-home, public relations, and display. She now leads J ...[Read More]

Mario Ciabarra
CEO
Quantum Metric

 Justin Thomas
Justin Thomas
VP of Partnerships
Button
Justin is the Vice President of Partnerships at Button. Justin started his career working at AOL, executing User Acquisition strategies to gain AOL ISP users. He moved into the digital advertising Sales team to help e-tailers reach new customers via the AOL Shopping portal, growing channel partnerships over 300% in his first year. Justin then moved ...[Read More]

Kevin Prior
Director, Marketing
Button

11:50 AM Lunch & Networking For All Attendees


12:50 PM PANEL DISCUSSION REVOLUTION: App Happy Customers Are Loyal Buyers

Arvind Mishra, VP, Product Management, Dollar Shave Club

Eli Weiss, Chief Mobile Strategist, B&H Photo

Native, Web or Hybrid Apps? What’s the difference in their roles? There is no definitive answer, and your choice will depend on you, your budget and time-scale to implement. Over these 40 minutes, you’ll hear of a summary of what works, what doesn’t work and how to put your best foot forward in this confusing landscape. You’ll also have the opportunity to chat with other retailers at your table, to understand their current approach:

Combine the speed and accessibility of mobile web with the native features of mobile app, including push notification and offline data storage, to aid both search and engagement

Tap into device functionality, including the camera, microphone, compass and swipe gestures

Create a hybrid model that is easy & cost effective to scale to a variety of platforms and operating systems

 Arvind Mishra
Arvind Mishra
VP, Product Management
Dollar Shave Club
Arvind Mishra is the VP of Product Management at the Dollar Shave Club, an online men’s grooming and lifestyle company. Previously Arvind worked as the head of Product at eHarmony and on the larger Windows Product Management team at Microsoft.  He graduated from the Wharton School of Business with an emphasis in Marketing. ...[Read More]

 Eli Weiss
Eli Weiss
Chief Mobile Strategist
B&H Photo
As chief mobile strategist at B&H Photo, Eli is integral to the company’s award winning mobile initiative. His work has earned accolades throughout the industry, as noted in Internet Retailer Hot 100 and Consumer Reports. Prior to his current role, Eli was involved in web software quality assurance at B&H, where he oversaw web site testing as ...[Read More]

1:30 PM The Benefits Of A Service-Focused Mobile Experience

Lauren Whipple, Director, Channel Marketing, Purchasing Power

Scott Allen, Senior Director, Digital Marketing, Purchasing Power

Retailers have faced many important decisions over the past several years on how best to handle the growth of mobile traffic, including decisions about responsive design, mobile sites or apps and what features to include. This presentation will reflect on the strategic mobile decisions made at Purchasing Power, LLC, ranked #103 in the recently-released Internet Retailer 2017 Mobile 500, up from #156 in 2016. And how Purchasing Power’s focus on complimentary, service-focused mobile functionality helped to fuel its double-digit mobile growth. 
Lauren Whipple
Director, Channel Marketing
Purchasing Power

Scott Allen
Senior Director, Digital Marketing
Purchasing Power

1:55 PM Afternoon Coffee & Refreshments


2:30 PM PANEL DISCUSSION REVOLUTION: Driving Consumers To Purchase With Enhanced Mobile Design

Nathan Decker, Sr. Director, E-Commerce, evo

Carly Dahlen, Director, Customer Acquisition Marketing, Fabletics

Shilo Jones, Director of Ecommerce, Destination Lighting

Are you getting your brand message across effectively on the small screen? Marketers are continually engaging their customers with relevant and timely content, but the rise of mobile has created a fresh spin and way to get ahead of competitors. This afternoon’s panelists bring their mobile design strategies to life, based on their tried and tested mobile UX experiences:

Understand the intention of the mobile shopper at each stage of the purchase path, then deliver compelling content 

Ensure features and messaging are optimized for the small screen, using the native features of the device

Manage personalization at scale to balance the quantity and quality of content delivered

 Nathan Decker
Nathan Decker
Sr. Director, E-Commerce
evo
Nathan is the Director of eCommerce at evo, a multi-channel retailer based in Seattle, WA representing ski, snowboard, bike, wake, skate, surf and more. When he started, evo was a two person operation out of a garage. Today, evo is one of a leading multi-channel retailer and a Top 500 Internet Retailer, reaching almost 60M in annual sales. Nathan i ...[Read More]

 Carly Dahlen
Carly Dahlen
Director, Customer Acquisition Marketing
Fabletics
Carly Dahlen has spent the last 10 years focused on brand storytelling and customer engagement, via all aspects of the online experience.  From navigating the startup publisher world, to running multi-million dollar digital campaigns for top clients at MediaCom, to building out CRM and brand campaigns for Bluefly and JustFab, Carly’s experience spa ...[Read More]

Shilo Jones
Director of Ecommerce
Destination Lighting
Shilo Jones is the Director of eCommerce for Destination Lighting.  Shilo is a resourceful entrepreneurial executive with a passion for data-driven business performance. Shilo has more than 25 years of experience developing values-driven, loyal teams and executing on strategic initiatives in e-commerce, digital marketing and development. Most recen ...[Read More]

3:10 PM Case Study Revolution: Optimizing For Mobile Success Through Responsive Web Design

Nathan Decker, Sr. Director, E-Commerce, evo

This past year, evo, a leading eCommerce ski/snowboard/bike/wake/skate retailer migrated from a static, non-responsive website to fully immersive, mobile-friendly responsive display format. Many retail websites have made a similar change with poor results. Learn how evo approached the project with a disciplined, iterative rollout and all but assured a massive win. 

Mapping out the project: where to start to get to your end goal

Communication across stakeholders

Measured results to hone in on and flags to take into consideration
 Nathan Decker
Nathan Decker
Sr. Director, E-Commerce
evo
Nathan is the Director of eCommerce at evo, a multi-channel retailer based in Seattle, WA representing ski, snowboard, bike, wake, skate, surf and more. When he started, evo was a two person operation out of a garage. Today, evo is one of a leading multi-channel retailer and a Top 500 Internet Retailer, reaching almost 60M in annual sales. Nathan i ...[Read More]

3:40 PM Optimizing for the Mobileverse with Web + Email

Cameron Gabriel, Sr. Manager, Digital Merchandising, Harry&David

Susan Jit, Sr. Manager, Email Marketing, Harry&David

Mobile is no longer a channel, it’s where we live. Customer demand for intuitive, responsive, personalized experiences is raising the bar for retailers, forcing customer centricity into the heart of our business models. Join Cameron and Susan from Harry & David as they discuss the rapidly evolving marketplace and mobile’s unique ability to engage customers, drive sales and build brand loyalty.

·         Mobile trends in the marketplace
·         How mobile trends are changing customer behavior
·         Analysis & Testing
·         Tips, Tricks & Takeaways
 Cameron Gabriel
Cameron Gabriel
Sr. Manager, Digital Merchandising
Harry&David
Cameron Gabriel is the Sr. Manager, Digital Merchandising for 1800Flowers / Harry & David. A nine year veteran of ecommerce, Cameron began his career at Guitar Center / Musician’s Friend as a Buyer and Merchandise Manager, where he developed a number of high impact strategic initiatives that delivered double digit revenue growth to the busines ...[Read More]

 Susan Jit
Susan Jit
Sr. Manager, Email Marketing
Harry&David
Susan Jit is the Senior Manager of Email Marketing for Harry & David and Wolferman’s and has been with the company for over two years.  During this time she has reimagined and revitalized the email program, initiated a best in class CRM strategy, and significantly expanded the lifecycle marketing program. Susan continuously works to develop in ...[Read More]

4:05 PM Conclusion Of The Mobile Summit


5:15 PM Cocktails & Conversations (Retailer-Only)

Zachary Belinsky, VP, VillageHatShop.com

Krista Deshayes, Sr. Director, Marketing, Saatva Mattress

Min Cho, Sr. Director, Digital Marketing, Cars.com

Bendee Anzures, VP, Customer Database Marketing, Beachbody

Michael Broukhim, Co-Founder & Co-CEO, Fab Fit Fun

Daniel Broukhim, Co-Founder & Co-CEO, Fab Fit Fun

Jose Nino, VP, eCommerce & Marketing, Perry Ellis International Inc

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million+ in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders, FabFitFun

 Zachary Belinsky
Zachary Belinsky
VP
VillageHatShop.com
Zachary Belinsky hat been VP of VillageHatShop.com for over 3 years.   Zachary has found success through focusing on classic core competencies. That is, providing the right product at the right price and providing an superior customer service. He believes tech partners should augment and not replace these basic merchant principals. 
...[Read More]

 Krista Deshayes
Krista Deshayes
Sr. Director, Marketing
Saatva Mattress
Krista Deshayes is the Director of Marketing for The Saatva Company.  She joined the company in 2014 and has successfully helped expand The Saatva Company’s growing family of brands that now include Saatva Mattress, Loom & Leaf, and Zenhaven.

She and her team employ complex digital marketing strategies for continued growth.  They lev
...[Read More]

 Min Cho
Min Cho
Sr. Director, Digital Marketing
Cars.com
Min Cho is Senior Director of Digital Marketing at Cars.com, leading an in-house consumer acquisition team running search engine marketing, social and display campaigns. In addition to paid campaigns, he is also responsible for the Santa Monica division’s P&L, analytics, operations and general management. Prior to joining Cars.com in 2008, Min led ...[Read More]

 Bendee Anzures
Bendee Anzures
VP, Customer Database Marketing
Beachbody
At Beachbody, Bendee is responsible for lifecycle marketing programs to its customer database of fitness and supplement brands which include P90X®, 21 Day Fix® and Shakeology®.  She has championed best practices in the email channel, particularly around segmentation, testing, personalization and mobile.   Prior to Beachbody, she held product market ...[Read More]

 Michael Broukhim
Michael Broukhim
Co-Founder & Co-CEO
Fab Fit Fun
Michael Broukhim is the Co-Founder and Co-CEO of FabFitFun, the world's largest full-size lifestyle subscription box company. Backed by New Enterprise Associates and Upfront Ventures, FabFitFun inspires happiness and personal growth through discovery.

Prior to FabFitFun, Michael was Co-Founder and Managing Partner of Charlie (formerl
...[Read More]

 Daniel Broukhim
Daniel Broukhim
Co-Founder & Co-CEO
Fab Fit Fun
Daniel Broukhim is the Co-Founder and Co-CEO of FabFItFun a woman’s lifestyle brand that inspires happiness and personal growth through discovery. Prior to starting FabFitFun, Daniel co-founded Charlie, a media agency that did client services work for political and entertainment clients, as well as having spent time working in the hedge fund and te ...[Read More]

 Jose Nino
Jose Nino
VP, eCommerce & Marketing
Perry Ellis International Inc
Jose Nino is a multichannel, Google certified, senior level e-commerce and digital marketing executive with over 15 years of experience in the startup, development and management of results oriented e-commerce marketing, technology and operations. A Brand Innovators "40 under 40", he has presented at numerous domestic and international industry con ...[Read More]

5:59 PM Conclusion Of Retailer-Only Cocktails & Conversations

6:00 PM eTail Vintage Carnival Reception

Roll Up! Roll Up! We’re stepping back in time to the eTail Vintage Carnival. Play Ring Toss and Spill The Milk before visiting the Prize Stand to claim your winnings. Eat popcorn and gasp in amazement as jugglers, stilt walkers and other live carnival acts light up the front lawn. And the party doesn’t end there; food and drink is served throughout the evening, with an old time photo booth ready to capture all of tonight’s memorable moments.

7:00 PM Registration Closed





























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