eTail West 2017

February 27 - March 02, 2017

JW Marriott, Palm Springs, CA

1.888.482.6012

Pre-Conference Summit: Email Marketing & CRM - You Can Get More Out Of Your Email Programs

Monday, February 27th

Move the needle with strategies that keep customers coming back. Increase your open rates. Get in the inbox. We’ll only talk email during this day, so you leave with not only tons of notes, but tangible ways to solve your challenges. As a bonus we have roundtables designed to get you talking with your peers.

Expand All Sessions [+] Collapse All Sessions [-]

7:40 AM Networking Breakfast & Registration

Good morning! Time to fuel up for an immersive day of learning.

8:10 AM Welcome Remarks & Benchmarking Study

Welcome to eTail West 2017!

8:20 AM Chairperson's Opening Remarks

Jeremy Swift, Founder & CEO, Cordial


 Jeremy Swift
Jeremy Swift
Founder & CEO
Cordial
Jeremy Swift is a founder and the CEO of Cordial, driving the vision of the company’s platform, which enables marketers to understand and optimize customers in real-time across all channels and devices. Before founding Cordial in 2014, Swift was a founding member and the VP of  Sales & Strategic Accounts at BlueHornet, where he worked for more than ...[Read More]

8:35 AM Keynote: Email Personalization is Hard

Alanna Vallee, Sr. Director of Targeted Marketing, Staples

Personalized emails deliver proven lifts in transaction rates, but major brands still aren’t using them. Why? Achieving true email personalization – customer-centric, data-driven, dynamic, personalized emails (at scale) – isn’t easy. Staples explains the journey from merchant-driven batch & blast to data-driven personalized sends… and all the building blocks required to pull it off.

Reinventing their entire email process end-to-end, how we got buy in
Collecting, organizing, mining the data and identifying the resources to handle it
Reviewing the path from optimizing the legacy program to truly personalizing content and cadence with a customer-first lens

 Alanna Vallee
Alanna Vallee
Sr. Director of Targeted Marketing
Staples
Alanna is the Senior Director of Targeted Marketing for Staples, Inc., a leading multichannel retailer and a partner for businesses large & small. Alanna plays an instrumental role at Staples, directing the email, direct mail, and SMS marketing channels, among others. With more than 10 years in the retail industry Alanna has experience on both ...[Read More]

9:00 AM KEYNOTE PANEL DISCUSSION: Learning What Works, What Doesn’t And How To Get A Greater ROI With Your Email Programs

Ujjwal Dhoot, VP, Marketing, Charming Charlie

Tim McCue, VP, eCommerce & D2C Technology, Jockey International

Roshanna Sabaratnam, VP, eCommerce, J Brand

Rob Brosnan, VP, Strategy, Movable Ink

Email can be both the most personal and frequent way to be in touch with your customers, giving you a fast path to purchase. Knowing which technologies will best support your email strategies is critical. The executives on this panel have the answers to your burning questions: 

What are the key differences between different email providers to assist with getting an ROI on your programs?

How do you define success in email today?

What kinds of email messages are most successful to (1) acquire customers and (2) retain buyers

How often  you should be connected with your customers, with differentiated messages

 Ujjwal Dhoot
Ujjwal Dhoot
VP, Marketing
Charming Charlie
Ujjwal is obsessed with influencing and devising the optimal customer journey. Having successfully grown eCommerce companies many-fold & managed marketing budgets over $10 million, he strives to keep building fast-growing marketing driven organizations.

He is currently VP Marketing at Charming Charlie, where he oversees the overall m
...[Read More]

 Tim McCue
Tim McCue
VP, eCommerce & D2C Technology
Jockey International
Tim Mc Cue is the Vice President of eCommerce & Direct to Consumer Technology for Jockey International. He manages digital marketing, web development & design, web analytics, personalization, marketplaces and  operations & fulfillment for Jockey in the US and Canada, as well as retail store technology. An original member of the Jockey.com team ...[Read More]

 Roshanna Sabaratnam
Roshanna Sabaratnam
VP, eCommerce
J Brand
Roshanna Sabaratnam joined J Brand in 2015 and currently holds the position of Vice President of E-commerce. She has over 12 years experience in developing integrated digital content and commerce strategies for clients across many verticals, including luxury, fashion, gaming and music. In the past, she has worked at Gilt Groupe, Wasserman Media Gro ...[Read More]

 Rob Brosnan
Rob Brosnan
VP, Strategy
Movable Ink
Rob seeks to help marketers bring the power of content and context to customer experiences. With a background in digital marketing, market research, and marketing technology strategy, Rob brings his passion for the transformation of marketing to his role as Movable Ink's Vice President of Strategy.Prior to joining Movable Ink, Rob oversaw product a ...[Read More]

9:30 AM Roundtable Host Introductions

Our roundtable hosts will introduce themselves, the themes of their tables, and what you can learn from them!

9:50 AM Interactive Roundtables

Matt Nedbalsky, Senior Manager, Email Marketing, 1800Flowers.com

Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Arthur Tschopp, Executive Director, Listrak

Ben Kruger, Sr. Manager, Client Success, Bluecore

Arthur Sweetser, CMO, eDataSource

Alanna Vallee, Sr. Director of Targeted Marketing, Staples

Chuck Davis, Chief Revenue Officer, Webbula

Dave Campbell, VP of Conversion Strategy, BounceX

Max Busselle, VP Strategic Accounts, Coherent Path

Adam Meshot, Director of Growth, Cordial

Bob Hale, CEO, Alterian

Lindsey Greenwald, Enterprise Account Executive, Iterable

Amanda Nguyen, Associate Marketing Manager, RocksBox

Blake Miller, Director, Product Marketing, Salesforce

Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions.  You’re guaranteed to leave with answers.

Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Table #2 -
Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples

Table #3
- Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive,  Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox

Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak

Table #5
- Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com

Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula

Table #7 -
Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial

Table #8 -
Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX

Table #9 -
Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian

Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce
 Matt Nedbalsky
Matt Nedbalsky
Senior Manager, Email Marketing
1800Flowers.com
Matthew Nedbalsky is the Senior Manager of Email Marketing at 1800Flowers.com.  At 1800Flowers.com he focuses primarily on CRM Strategy, Email Operations, Deliverability, and Analytics.  Prior to working at 1800Flowers.com, Matt worked in Client Services for Experian Marketing Services (Cheetahmail).    Matt lives on Long Island with his wife and t ...[Read More]

 Beau Kemeys
Beau Kemeys
Former Senior Manager, Web Analytics
Vineyard Vines

 Arthur Tschopp
Arthur Tschopp
Executive Director
Listrak
Arthur Tschopp is an executive director at Listrak. He has more than two decades of retail marketing experience and executive level management skills, with the past 16 years focused on e-commerce and omnichannel marketing solutions. Prior to joining Listrak, Arthur served as marketing manager ecommerce customer engagement for Tilly’s, where he mana ...[Read More]

 Ben Kruger
Ben Kruger
Sr. Manager, Client Success
Bluecore

Arthur Sweetser
CMO
eDataSource

 Alanna Vallee
Alanna Vallee
Sr. Director of Targeted Marketing
Staples
Alanna is the Senior Director of Targeted Marketing for Staples, Inc., a leading multichannel retailer and a partner for businesses large & small. Alanna plays an instrumental role at Staples, directing the email, direct mail, and SMS marketing channels, among others. With more than 10 years in the retail industry Alanna has experience on both ...[Read More]

 Chuck Davis
Chuck Davis
Chief Revenue Officer
Webbula
Chuck Davis is an experienced, passionate email technology & business executive with over 25 years in email and eCommerce across the digital marketing ecosystem.

Everyday his team delivers innovative, industry leadership around Email Intelligence & Data Quality.  An Expert Roundtable Moderator on Email & CRM Be ...[Read More]

 Dave Campbell
Dave Campbell
VP of Conversion Strategy
BounceX
Dave Campbell is the VP of Conversion Strategy at BounceX, the leader in cloud-based behavioral marketing and the fastest growing software in America. BounceX’s Behavioral Marketing Cloud™ identifies previously anonymous high-intent visitors, enabling organizations to unlock people-based marketing -- a new revenue channel for marketers. At Bounce E ...[Read More]

 Max Busselle
Max Busselle
VP Strategic Accounts
Coherent Path

 Adam Meshot
Adam Meshot
Director of Growth
Cordial
Adam Meshot is the Director of Growth at Cordial, leading the company’s channel and direct sales functions. With his guidance, Cordial saw 400 percent growth in 2016. Before joining Cordial, Meshot led the Enterprise sales team for North America at BlueHornet. Prior to that, he was the Director of Sales and Marketing at E-Mail Networks, Inc, a bout ...[Read More]

 Bob Hale
Bob Hale
CEO
Alterian
Bob Hale is a global technology executive known for successfully transforming and leading marketing technology organizations within domestic and international settings.  

Mr. Hale serves as Chief Executive Officer for Alterian.  Alterian has recently re-emerged as an Adaptive Customer Experience company where m ...[Read More]

 Lindsey Greenwald
Lindsey Greenwald
Enterprise Account Executive
Iterable

 Amanda Nguyen
Amanda Nguyen
Associate Marketing Manager
RocksBox

 Blake Miller
Blake Miller
Director, Product Marketing
Salesforce
Blake Miller, Director of Product Marketing, Salesforce Marketing Cloud, has 20-years of experience working in media and internet industries, primarily in product development, sales and marketing. For the last decade, he has been focused on email marketing and advertising technology, helping brands create 1-to-1 marketing at scale. Prior to joining ...[Read More]

11:10 AM Morning Coffee & Refreshments

Catch a buzz to keep your brain wired.

11:40 AM PANEL DISCUSSION REVOLUTION: Recognize The Individual Through Email Personalization

Susan Jit, Sr. Manager, Email Marketing, Harry&David

Kara Trivunovic, VP & General Manager, Digital Solutions, Epsilon

Julie Kim, Social Media Manager, Brentwood Home

Lara Childers, Director, Retention Marketing, Zazzle, Inc.

You need to know more than your customer’s name and email address—you need to know their buying behavior, motivations and how to quickly convert them. How can you effectively communicate with your customers and use personalization to increase their likelihood to buy?  The leaders on this panel present solutions for:

Setting up automated emails and campaigns 

Ensuring information delivered is worthwhile with content that your customers want to read

Segmenting emails accordingly:
  o Acquisition versus retention
  o Full price shopper versus discount shopper
  o Real buyers versus aspirational buyers

Making sure you are not overspending but rather assisting the sale

 Susan Jit
Susan Jit
Sr. Manager, Email Marketing
Harry&David
Susan Jit is the Senior Manager of Email Marketing for Harry & David and Wolferman’s and has been with the company for over two years.  During this time she has reimagined and revitalized the email program, initiated a best in class CRM strategy, and significantly expanded the lifecycle marketing program. Susan continuously works to develop in ...[Read More]

 Kara Trivunovic
Kara Trivunovic
VP & General Manager, Digital Solutions
Epsilon
As an email marketing veteran dating back to 1999, Kara has been actively involved in programmatic email development, execution, and strategy in a variety of senior positions on the client, agency, and provider side. Kara was founder and principal of The Email Advisor, a respected email marketing consultancy focusing on email strategy and channel o ...[Read More]

Julie Kim
Social Media Manager
Brentwood Home

 Lara Childers
Lara Childers
Director, Retention Marketing
Zazzle, Inc.
Lara Childers is the Director of Retention Marketing at Zazzle, a marketplace of customizable products. At Zazzle she oversees a variety of fun areas including email, campaigns & promotions, merchandising, loyalty programs, and product marketing. Prior to joining Zazzle, she lived and worked in NYC spearheading the digital marketing and ecommerce e ...[Read More]

12:10 AM Interactive Roundtables

Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Matt Nedbalsky, Senior Manager, Email Marketing, 1800Flowers.com

Arthur Tschopp, Executive Director, Listrak

Ben Kruger, Sr. Manager, Client Success, Bluecore

Arthur Sweetser, CMO, eDataSource

Alanna Vallee, Sr. Director of Targeted Marketing, Staples

Chuck Davis, Chief Revenue Officer, Webbula

Dave Campbell, VP of Conversion Strategy, BounceX

Max Busselle, VP Strategic Accounts, Coherent Path

Adam Meshot, Director of Growth, Cordial

Bob Hale, CEO, Alterian

Amanda Nguyen, Associate Marketing Manager, RocksBox

Lindsey Greenwald, Enterprise Account Executive, Iterable

Blake Miller, Director, Product Marketing, Salesforce

Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions.  You’re guaranteed to leave with answers.

Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Table #2 -
Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples

Table #3
- Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive,  Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox

Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak

Table #5
- Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com

Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula

Table #7 -
Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial

Table #8 -
Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX

Table #9 -
Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian

Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce
 Beau Kemeys
Beau Kemeys
Former Senior Manager, Web Analytics
Vineyard Vines

 Matt Nedbalsky
Matt Nedbalsky
Senior Manager, Email Marketing
1800Flowers.com
Matthew Nedbalsky is the Senior Manager of Email Marketing at 1800Flowers.com.  At 1800Flowers.com he focuses primarily on CRM Strategy, Email Operations, Deliverability, and Analytics.  Prior to working at 1800Flowers.com, Matt worked in Client Services for Experian Marketing Services (Cheetahmail).    Matt lives on Long Island with his wife and t ...[Read More]

 Arthur Tschopp
Arthur Tschopp
Executive Director
Listrak
Arthur Tschopp is an executive director at Listrak. He has more than two decades of retail marketing experience and executive level management skills, with the past 16 years focused on e-commerce and omnichannel marketing solutions. Prior to joining Listrak, Arthur served as marketing manager ecommerce customer engagement for Tilly’s, where he mana ...[Read More]

 Ben Kruger
Ben Kruger
Sr. Manager, Client Success
Bluecore

Arthur Sweetser
CMO
eDataSource

 Alanna Vallee
Alanna Vallee
Sr. Director of Targeted Marketing
Staples
Alanna is the Senior Director of Targeted Marketing for Staples, Inc., a leading multichannel retailer and a partner for businesses large & small. Alanna plays an instrumental role at Staples, directing the email, direct mail, and SMS marketing channels, among others. With more than 10 years in the retail industry Alanna has experience on both ...[Read More]

 Chuck Davis
Chuck Davis
Chief Revenue Officer
Webbula
Chuck Davis is an experienced, passionate email technology & business executive with over 25 years in email and eCommerce across the digital marketing ecosystem.

Everyday his team delivers innovative, industry leadership around Email Intelligence & Data Quality.  An Expert Roundtable Moderator on Email & CRM Be ...[Read More]

 Dave Campbell
Dave Campbell
VP of Conversion Strategy
BounceX
Dave Campbell is the VP of Conversion Strategy at BounceX, the leader in cloud-based behavioral marketing and the fastest growing software in America. BounceX’s Behavioral Marketing Cloud™ identifies previously anonymous high-intent visitors, enabling organizations to unlock people-based marketing -- a new revenue channel for marketers. At Bounce E ...[Read More]

 Max Busselle
Max Busselle
VP Strategic Accounts
Coherent Path

 Adam Meshot
Adam Meshot
Director of Growth
Cordial
Adam Meshot is the Director of Growth at Cordial, leading the company’s channel and direct sales functions. With his guidance, Cordial saw 400 percent growth in 2016. Before joining Cordial, Meshot led the Enterprise sales team for North America at BlueHornet. Prior to that, he was the Director of Sales and Marketing at E-Mail Networks, Inc, a bout ...[Read More]

 Bob Hale
Bob Hale
CEO
Alterian
Bob Hale is a global technology executive known for successfully transforming and leading marketing technology organizations within domestic and international settings.  

Mr. Hale serves as Chief Executive Officer for Alterian.  Alterian has recently re-emerged as an Adaptive Customer Experience company where m ...[Read More]

 Amanda Nguyen
Amanda Nguyen
Associate Marketing Manager
RocksBox

 Lindsey Greenwald
Lindsey Greenwald
Enterprise Account Executive
Iterable

 Blake Miller
Blake Miller
Director, Product Marketing
Salesforce
Blake Miller, Director of Product Marketing, Salesforce Marketing Cloud, has 20-years of experience working in media and internet industries, primarily in product development, sales and marketing. For the last decade, he has been focused on email marketing and advertising technology, helping brands create 1-to-1 marketing at scale. Prior to joining ...[Read More]

1:10 PM Lunch & Networking

Be sure to move around tables to make new connections! 

2:10 PM Delivering Personalized E-Mails From Online Behavior

Eric Miller, Head of Email Marketing, Cabela's Inc

eMail marketing can be one of the most effective revenue generators available to retailers today.  By tracking and analyzing customers’ browsing and purchasing behavior, one is able to effectively build personalized eMail campaigns that maximize customer value. In this session, Eric discusses how he builds Cabela’s e-mail success with these tactics:

Being more effective with budget: no more “blast and batch emails” 

Automating personalized eMail based upon search and shop behavior 

Building a lead-generation database: what product to “pitch” based upon CRM search and shop data 

Creating inviting dialogue to sell the product: enticing the buyer knowing what their desires are, or special milestones to play on an emotional aspect 

Looking at the lifetime value of the customer you are communicating with—are they responding to your messages? 

 Eric Miller
Eric Miller
Head of Email Marketing
Cabela's Inc
Eric Miller is the Email & Affiliate Marketing Manager for Cabela’s, the World’s Foremost Outfitter, a multibillion-dollar outdoor OMNI channel retailer.  He oversees all aspects of the Email and Affiliate programs.  Drawing on ten years’ of experience he focuses on building long-term sustainable programs while maintaining the best possible experie ...[Read More]

2:35 PM Interactive Roundtables

Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Matt Nedbalsky, Senior Manager, Email Marketing, 1800Flowers.com

Arthur Tschopp, Executive Director, Listrak

Ben Kruger, Sr. Manager, Client Success, Bluecore

Arthur Sweetser, CMO, eDataSource

Alanna Vallee, Sr. Director of Targeted Marketing, Staples

Chuck Davis, Chief Revenue Officer, Webbula

Dave Campbell, VP of Conversion Strategy, BounceX

Max Busselle, VP Strategic Accounts, Coherent Path

Adam Meshot, Director of Growth, Cordial

Bob Hale, CEO, Alterian

Amanda Nguyen, Associate Marketing Manager, RocksBox

Lindsey Greenwald, Enterprise Account Executive, Iterable

Blake Miller, Director, Product Marketing, Salesforce

Get your challenges solved by subject experts at our interactive roundtables! Find others that share similar challenges, and bring your questions.  You’re guaranteed to leave with answers.

Table #1 - Merging Traditional Email Strategies with Creative (& Quick) Segmentation For Higher ROI
Moderator: Ben Kruger, Senior Manager, Client Success, Bluecore
Retail Moderator: Beau Kemeys, Former Senior Manager, Web Analytics, Vineyard Vines

Table #2 -
Grow Revenue With The Right Email Diet
Moderator: Max Busselle, VP Strategic Accounts, Coherent Path
Retail Moderator: Alanna Vallee, Sr Director, Targeted Marketing, Staples

Table #3
- Utilizing Omni-Channel Marketing To Drive Customer Growth And Engagement
Moderator: Lindsey Greenwald, Enterprise Account Executive,  Iterable
Retail Moderator: Amanda Nguyen, Associate Marketing Manager, Rocksbox

Table #4 - Expanding Cross-Channel Reach To Grow Your Email List
Moderator: Arthur Tschopp, Executive Director, Listrak

Table #5
- Leveraging CIA For Email: Competitive Intelligence Application’s Best Uses
Moderator: Arthur Sweetser, CMO, eDataSource
Retail Moderator: Matt Nedbalsky, Sr. Manager of Email Marketing, 1800flowers.com

Table #6 - Identifying Malicious Email Threats To Improve Your Campaign ROI
Moderator: Chuck Davis, Chief Revenue Officer, Webbula

Table #7 -
Event-Driven Personalization, Machine Learning And The Future of Email Moderator: Adam Meshot, Director, Business Development, Cordial

Table #8 -
Own Your Audience The Way Amazon Does
Moderator: Dave Campbell, VP of Conversion Strategy, BounceX

Table #9 -
Adapting To Your Customer’s Chosen Journey
Moderator: Bob Hale, CEO, Alterian

Table #10 - Email Marketing In The Age Of Artificial Intelligence
Moderator: Blake Miller, Director, Product Marketing, Salesforce
 Beau Kemeys
Beau Kemeys
Former Senior Manager, Web Analytics
Vineyard Vines

 Matt Nedbalsky
Matt Nedbalsky
Senior Manager, Email Marketing
1800Flowers.com
Matthew Nedbalsky is the Senior Manager of Email Marketing at 1800Flowers.com.  At 1800Flowers.com he focuses primarily on CRM Strategy, Email Operations, Deliverability, and Analytics.  Prior to working at 1800Flowers.com, Matt worked in Client Services for Experian Marketing Services (Cheetahmail).    Matt lives on Long Island with his wife and t ...[Read More]

 Arthur Tschopp
Arthur Tschopp
Executive Director
Listrak
Arthur Tschopp is an executive director at Listrak. He has more than two decades of retail marketing experience and executive level management skills, with the past 16 years focused on e-commerce and omnichannel marketing solutions. Prior to joining Listrak, Arthur served as marketing manager ecommerce customer engagement for Tilly’s, where he mana ...[Read More]

 Ben Kruger
Ben Kruger
Sr. Manager, Client Success
Bluecore

Arthur Sweetser
CMO
eDataSource

 Alanna Vallee
Alanna Vallee
Sr. Director of Targeted Marketing
Staples
Alanna is the Senior Director of Targeted Marketing for Staples, Inc., a leading multichannel retailer and a partner for businesses large & small. Alanna plays an instrumental role at Staples, directing the email, direct mail, and SMS marketing channels, among others. With more than 10 years in the retail industry Alanna has experience on both ...[Read More]

 Chuck Davis
Chuck Davis
Chief Revenue Officer
Webbula
Chuck Davis is an experienced, passionate email technology & business executive with over 25 years in email and eCommerce across the digital marketing ecosystem.

Everyday his team delivers innovative, industry leadership around Email Intelligence & Data Quality.  An Expert Roundtable Moderator on Email & CRM Be ...[Read More]

 Dave Campbell
Dave Campbell
VP of Conversion Strategy
BounceX
Dave Campbell is the VP of Conversion Strategy at BounceX, the leader in cloud-based behavioral marketing and the fastest growing software in America. BounceX’s Behavioral Marketing Cloud™ identifies previously anonymous high-intent visitors, enabling organizations to unlock people-based marketing -- a new revenue channel for marketers. At Bounce E ...[Read More]

 Max Busselle
Max Busselle
VP Strategic Accounts
Coherent Path

 Adam Meshot
Adam Meshot
Director of Growth
Cordial
Adam Meshot is the Director of Growth at Cordial, leading the company’s channel and direct sales functions. With his guidance, Cordial saw 400 percent growth in 2016. Before joining Cordial, Meshot led the Enterprise sales team for North America at BlueHornet. Prior to that, he was the Director of Sales and Marketing at E-Mail Networks, Inc, a bout ...[Read More]

 Bob Hale
Bob Hale
CEO
Alterian
Bob Hale is a global technology executive known for successfully transforming and leading marketing technology organizations within domestic and international settings.  

Mr. Hale serves as Chief Executive Officer for Alterian.  Alterian has recently re-emerged as an Adaptive Customer Experience company where m ...[Read More]

 Amanda Nguyen
Amanda Nguyen
Associate Marketing Manager
RocksBox

 Lindsey Greenwald
Lindsey Greenwald
Enterprise Account Executive
Iterable

 Blake Miller
Blake Miller
Director, Product Marketing
Salesforce
Blake Miller, Director of Product Marketing, Salesforce Marketing Cloud, has 20-years of experience working in media and internet industries, primarily in product development, sales and marketing. For the last decade, he has been focused on email marketing and advertising technology, helping brands create 1-to-1 marketing at scale. Prior to joining ...[Read More]

3:35 PM Afternoon Coffee & Refreshments


4:05 PM PANEL DISCUSSION REVOLUTION: Getting More Out Of Your Email Lists

Leslie Jurgens, Sr. Director, CRM and Email, Walgreens

Mike Rokovich, Director, CRM and Database Marketing, Balsam Brands, LLC

Hillary Knoll, VP, eCommerce, Velvet by Graham & Spencer

Diana Smith, Head of Product Marketing, Segment

Today’s customer is completely connected…so how are you making the most of this information to enhance your email database? Simply put – how can you get more out of your email list strategy?  The experts on this panel weigh in as to how they are collating data and tying it back to email, the most direct form of communication. Learn how they are:

Assessing email open and click rates

Segmenting data from logged-in customers and browse history

Avoiding the abandoned shopping cart—sending reminders or similar products

Store purchase history—making your store associates the first line of defense

 Leslie Jurgens
Leslie Jurgens
Sr. Director, CRM and Email
Walgreens
Leslie is the Sr. Director of Email, Targeted Direct Marketing and CRM for Walgreens.  She is responsible for leading,  developing and delivering enterprise wide integrated Omni-Channel direct campaigns.  Leslie has spent her career  with a focus in direct and loyalty marketing. Prior to joining Walgreens she lead Integrated Marketing  at Unit ...[Read More]

 Mike Rokovich
Mike Rokovich
Director, CRM and Database Marketing
Balsam Brands, LLC
Mike Rokovich leads CRM and Database Marketing for the domestic and international businesses at Balsam Brands Inc.  The company’s flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and related holiday décor products.
Mike is a down-to-earth marketing strategist with deeps roots in both the cr ...[Read More]

 Hillary Knoll
Hillary Knoll
VP, eCommerce
Velvet by Graham & Spencer
Hillary has 9 years of experience as a hands-on eCommerce executive. Working across many verticals, she has served as E-Commerce Manager at The Wonderful Company where she focused on the Fiji Water and Justin Wine brands, the Director of E-Commerce & Marketing for Archipelago Botanicals, and most recently, she has built out E-Commerce operations an ...[Read More]

 Diana Smith
Diana Smith
Head of Product Marketing
Segment
Diana Smith is the head of product marketing at Segment, a customer data platform that helps retailers collect unify, and act on their data. Diana is an expert in behavior-based engagement marketing and advises clients on the best tools to use for their CRM strategy. ...[Read More]

4:45 PM Conclusion of Email & CRM Summit


5:15 PM Cocktails & Conversations (Retailer-Only)

Zachary Belinsky, VP, VillageHatShop.com

Krista Deshayes, Sr. Director, Marketing, Saatva Mattress

Min Cho, Sr. Director, Digital Marketing, Cars.com

Bendee Anzures, VP, Customer Database Marketing, Beachbody

Michael Broukhim, Co-Founder & Co-CEO, Fab Fit Fun

Daniel Broukhim, Co-Founder & Co-CEO, Fab Fit Fun

Jose Nino, VP, eCommerce & Marketing, Perry Ellis International Inc

Connect With Retail Peers From Similar Sized Organizations. After a full day of tactical takeaways, your brain can get overloaded. Relax with a cocktail during our casual chats at the end of the day. Connect with retail peers from similar sized organizations and get real solutions you can share with your office.

1.0-25 Million in online revenues roundtable – Hosted By Zachary Belinsky, Vice President, Village Hat Shop

2.25 – 100 Million in online revenues roundtable – Hosted By Jose Nino, VP, eCommerce Marketing, Perry Ellis

3.100 – 500 Million in online revenues roundtable – Hosted By Krista Deshayes, Sr. Director, Marketing , The Saatva Company

4.500 Million+ in online revenues roundtable – Hosted By Min Cho, Sr. Director, Digital Marketing, Cars.com; Bendee Anzures, VP, Customer Database Marketing, Beachbody

5.Disruptor & Start-up roundtable- Hosted By Michael Broukhim and Daniel Broukhim, Co-CEO & Co-Founders

 Zachary Belinsky
Zachary Belinsky
VP
VillageHatShop.com
Zachary Belinsky hat been VP of VillageHatShop.com for over 3 years.   Zachary has found success through focusing on classic core competencies. That is, providing the right product at the right price and providing an superior customer service. He believes tech partners should augment and not replace these basic merchant principals. 
...[Read More]

 Krista Deshayes
Krista Deshayes
Sr. Director, Marketing
Saatva Mattress
Krista Deshayes is the Director of Marketing for The Saatva Company.  She joined the company in 2014 and has successfully helped expand The Saatva Company’s growing family of brands that now include Saatva Mattress, Loom & Leaf, and Zenhaven.

She and her team employ complex digital marketing strategies for continued growth.  They lev
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 Min Cho
Min Cho
Sr. Director, Digital Marketing
Cars.com
Min Cho is Senior Director of Digital Marketing at Cars.com, leading an in-house consumer acquisition team running search engine marketing, social and display campaigns. In addition to paid campaigns, he is also responsible for the Santa Monica division’s P&L, analytics, operations and general management. Prior to joining Cars.com in 2008, Min led ...[Read More]

 Bendee Anzures
Bendee Anzures
VP, Customer Database Marketing
Beachbody
At Beachbody, Bendee is responsible for lifecycle marketing programs to its customer database of fitness and supplement brands which include P90X®, 21 Day Fix® and Shakeology®.  She has championed best practices in the email channel, particularly around segmentation, testing, personalization and mobile.   Prior to Beachbody, she held product market ...[Read More]

 Michael Broukhim
Michael Broukhim
Co-Founder & Co-CEO
Fab Fit Fun
Michael Broukhim is the Co-Founder and Co-CEO of FabFitFun, the world's largest full-size lifestyle subscription box company. Backed by New Enterprise Associates and Upfront Ventures, FabFitFun inspires happiness and personal growth through discovery.

Prior to FabFitFun, Michael was Co-Founder and Managing Partner of Charlie (formerl
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 Daniel Broukhim
Daniel Broukhim
Co-Founder & Co-CEO
Fab Fit Fun
Daniel Broukhim is the Co-Founder and Co-CEO of FabFItFun a woman’s lifestyle brand that inspires happiness and personal growth through discovery. Prior to starting FabFitFun, Daniel co-founded Charlie, a media agency that did client services work for political and entertainment clients, as well as having spent time working in the hedge fund and te ...[Read More]

 Jose Nino
Jose Nino
VP, eCommerce & Marketing
Perry Ellis International Inc
Jose Nino is a multichannel, Google certified, senior level e-commerce and digital marketing executive with over 15 years of experience in the startup, development and management of results oriented e-commerce marketing, technology and operations. A Brand Innovators "40 under 40", he has presented at numerous domestic and international industry con ...[Read More]

5:59 PM Conclusion of Cocktails & Conversations


6:00 PM eTail Vintage Carnival Reception

Roll Up! Roll Up! We’re stepping back in time to the eTail Vintage Carnival. Play Ring Toss and Spill The Milk before visiting the Prize Stand to claim your winnings. Eat popcorn and gasp in amazement as jugglers, stilt walkers and other live carnival acts light up the front lawn. And the party doesn’t end there; food and drink is served throughout the evening, with an old time photo booth ready to capture all of tonight’s memorable moments.

7:00 PM Registration Closed





























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