eTail West 2017

February 27 - March 02, 2017

JW Marriott, Palm Springs, CA

1.888.482.6012

Day 3 - Thursday, March 2nd

How much does mobile mean to your business? How transformative can social be? There’s a lot of money left on the table if you can’t convert mobile customers, or ignore content marketing and social engagement strategies. And you’ll hear from disruptors and digital innovators who are reshaping the next gen of retail.

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7:45 AM Networking Breakfast For All Attendees


8:15 AM Chairperson's Remarks

Al Lalani, Co-Founder and Chief Strategist, Social Annex


 Al Lalani
Al Lalani
Co-Founder and Chief Strategist
Social Annex
Al Lalani is the Co-Founder and Chief Strategist at Social Annex. He’s responsible for the product vision of the customer loyalty and advocate marketing software firm, and leads as an SME in all things e-commerce, retail, and customer engagement. 

Prior to starting Social Annex in 2011, Al oversaw e-commerce an ...[Read More]

8:30 AM Keynote: Digital Destiny: The Next Generation of Family Owned Business

Guido Campello, CEO, Cosabella

In the fast paced industries of both tech and fashion, it is survival of the fittest. The lingerie market has been flooded by tech start-ups, focused on quantity, not quality, burning lots of cash and making minimal headway. Focusing on tech alone is not enough to break into the world of intimates, however, neglecting the evolution of commerce on a global scale is equally dangerous. The balance of emotion and data is a trial that businesses across all industries must meet head on to be truly future-proof. As an independent, family owned company we are facing challenges all peers in the industry are also working to overcome. How do we shift our internal perspectives? Which technologies should we invest in? What should be in-house? How do we approach the direct to consumer market? We have adopted the “fail faster” mentality to answer these questions as quickly as possible. A major shift in our core operation is to view technology as an aid to creativity as opposed to an enemy and to quickly embrace, rather than fear for the future. As a second generation CEO and leader in the fashion community, it is my goal to mindfully innovate the lingerie space in tech, as my parents did in brick and mortar stores. As a father of two girls and future lingerie consumers, it is also my goal to think about the next generation and to leave the world a little better. We are working diligently to transform the world’s relationship with lingerie; leveraging the tech space to move away from objectification towards empowerment and freedom of choice.
 Guido Campello
Guido Campello
CEO
Cosabella
Born and raised in Miami, Guido Campello graduated from the industrial design program at Design and Architecture Senior High in 1999 and New York University Gallatin School of Individualized Study in 2003 with a degree in Urban Design & Planning. He commenced his design career in interior finishes and renderings at Pompei AD New York for retai ...[Read More]

8:55 AM KEYNOTE PANEL DISCUSSION REVOLUTION: Revolutionizing The Retail Company Of The Future

Traci Inglis, CMO, Techstyle Fashion Group

David Geisinger, VP, Product Marketing, Magento

Carrie Bienkowski, CMO, Peapod

This session is all about growth - not just turning a profit, but becoming a high growth retail company.  Our panelists tackle ways to balance innovation with profit – knowing that you don’t have to sacrifice one for the other. 

How do you view today’s retail landscape in terms of growth opportunities?

How are you defining innovation in retail today?

Where do you see growth within your respective vertical?

How you are investing (which channels) and why
 Traci Inglis
Traci Inglis
CMO
Techstyle Fashion Group
Traci Inglis is a Marketing professional with experience working with retail brands including Express, Hot Topic, Torrid, JustFab, Shoedazzle and Fabletics. She has proven success in designing winning marketing campaigns to grow customer bases, drive sales, and bring valuable customer insights to retail organizations.  Traci is currently the Chief ...[Read More]

 David Geisinger
David Geisinger
VP, Product Marketing
Magento
As VP of Product Marketing for Magento, David actively works on our go-to-market strategies, plans, and program execution for the entire Magento global product portfolio. David joined Magento from eBay Inc, where he was the head of mobile and retail innovation focused on developing next generation solutions for improving interactions between retail ...[Read More]

A dynamic, strategic leader with a proven track record of delivering results for online businesses, Carrie Bienkowski’s role as Chief Marketing Officer of Peapod.com, the nation’s leading online grocery service, gives her the enviable role of showing Americans how they can shop smarter, save time and money, and find the foods they want in orde ...[Read More]

9:30 AM Solving the Challenge of Facebook Attribution for eCommerce

Laura Joukovski, SVP, Media & Analytics, TechStyle

Anssi Rusi, COO & CFO, Smartly.io

JustFab and Facebook Marketing Partner Smartly.io, have joined forces to take JustFab's attribution modeling and performance metrics to the next level. Join this session to hear about how and why JustFab is moving to a multi-touch attribution model and using their own internal metrics to automatically optimize their Facebook performance.
 Laura Joukovski
Laura Joukovski
SVP, Media & Analytics
TechStyle
Laura Joukovski (LJ) is SVP of Media & Analytics at TechStyle, where she oversees a global customer acquisition budget of $120M across TechStyle’s portfolio of brands, including JustFab, ShoeDazzle, Fabletics and Fabkids.  Over the past four years she has helped to build and scale the TechStyle brands in a variety of roles, including launching ...[Read More]

 Anssi Rusi
Anssi Rusi
COO & CFO
Smartly.io
Anssi Rusi is Smartly.io’s COO and CFO. His background is in engineering, product management, sales and international operations. He joined the company in January 2014, when Smartly.io was still a free tool used by just a handful of beta customers in Finland. Anssi is known as a tough negotiator and is occasionally referred to as the “bad cop” with ...[Read More]

9:45 AM Mobile: It’s Not Just a Smaller Internet

Greg Stuart, CEO, Mobile Marketing Association, Mobile Marketing Association

Amit Shah, SVP, Online Marketing, 1800 Flowers

What do the experts know that you don’t?  Gain a competitive advantage with key insights derived from a $3 million, multi-year study into mobile’s true role in driving revenue. Our panel will share case studies on best practices, tips to kickstart your mobile strategy, and tactics on how to track performance. *Note – This group will NOT ask you to turn your phones off – ever!
 Greg Stuart
Greg Stuart
CEO, Mobile Marketing Association
Mobile Marketing Association
Greg Stuart is the CEO of the Mobile Marketing Association (MMA), the leading global media trade group focused on the burgeoning mobile marketing industry. Over the past two years, Greg has transformed the association, attracting business leaders across the industry to lock arms and advance the mobile marketing movement. By expanding and evolving t ...[Read More]

 Amit Shah
Amit Shah
SVP, Online Marketing
1800 Flowers
As Senior Vice President, Online, Mobile & Social Media for 1-800-FLOWERS.COM, Amit’s responsibilities include management of the Company’s online marketing as well as leading the strategic direction and tactical growth of mobile and social commerce. He also leads the innovation group for the company across the portfolio of floral and gourmet food b ...[Read More]

10:10 AM Keynote: Extreme Value Shopping Driving Impulsive Purchases

David Yeom, Co-Founder & CEO, Hollar Inc

Dollar stores are the only vertical of retail that are not yet online in a meaningful way and it's a $100bn+ business. Get a glimpse into this massive and growing segment and the key drivers that drives millions of consumers to buy impulsively and how to replicate that behavior online.

Overview of the $100bn+ and growing Dollar and Off-price world

Differentiate and compete in an Amazon / Walmart dominated space 

Get customers to buy immediately and frequently online similarly its done offline in these stores
 David Yeom
David Yeom
Co-Founder & CEO
Hollar Inc
David is CEO & Co-founder of Hollar, an online destination for the coolest gifts and goods, all at $10 and below. Hollar is all about making shopping insanely fun—and keeping wallets extra happy. Prior to Hollar, David was Vice President of Marketing & Business Development at The Honest Company, overseeing all online and offline marketing, inc ...[Read More]

10:35 AM Morning Refreshment Break

Grab a cup of joe and recharge during our morning refreshment break.

11:00 AM Keynote Case Study Revolution: Understanding China And The Future Of Ecommerce

Lee McCabe, VP, North America, Alibaba Group

This keynote will look at the growth of China ecommerce and demonstrate how this country is now leading the world in multiple areas – ecommerce, mobile, payments. You’ll understand current trends in the Chinese eCommerce market, and how to take advantage of opportunities for growth. 
 Lee McCabe
Lee McCabe
VP, North America
Alibaba Group
As Vice President of North America at Alibaba Group, Lee leads the company’s North American business. As head of this effort, Lee works closely with all verticals to set the course for how to best utilize Alibaba Group’s family of brands and services.
 
Prior to joining Alibaba Group, Lee was Global Head of Vertical Str ...[Read More]

11:25 AM Keynote Guest Speaker: Reaching Your Customers At Every Point In Their Shopping Journey

Martin Barthel, Global Head Ecommerce and Retail Strategy, Facebook


 Martin Barthel
Martin Barthel
Global Head Ecommerce and Retail Strategy
Facebook
Martin Barthel is the Global Head of eCommerce & Retail Strategy at Facebook – responsible for developing category-specific strategies that benefit both pure-play and multi-channel retail businesses of all sizes around the world.
 
Prior to joining Facebook, Martin Barthel worked for more than 10 years for eBay. Most re ...[Read More]

11:45 AM KEYNOTE PANEL DISCUSSION REVOLUTION: Looking At Innovation In Mobile Today

Scott Perry, SVP, Digital, Jeromes Furniture Warehouse

Brian Beck, SVP Ecommerce & Omni-Channel Strategy, Guidance

Carrie Bienkowski, CMO, Peapod

What does mobile innovation truly mean? Is it just about augmented reality apps, or personalization mobile ads? And how can you integrate the latest opportunities that mobile devices present into your retail strategy? Our panelists walk through their mobile innovation journey – what they did, how they did it, and what lies ahead in the future. You’ll leave recharged and ready to get more money from your mobile programs at the end of this interactive panel.

  • Thinking about innovation in the mobile space (location data, beacons, personalization mobile messaging, etc)
  • Determining how mobile has transformed retail experiences
  • Looking at how the mobile payments space evolving (looking at crypto currencies, etc.)
  • Capitalizing on opportunities that new innovations present (obtaining new customer data, creating mobile loyalty programs, etc.)
 Scott Perry
Scott Perry
SVP, Digital
Jeromes Furniture Warehouse
Scott Perry has a serious passion for Ecommerce, Omnichannel, digital advertising and business in general. business owner for most of his adult life, he is driven by success. His motto is "efficiency equals profitability". For twenty one Years and running he has been involved in Internet / e-commerce. His business has been mostly centered aro ...[Read More]

 Brian Beck
Brian Beck
SVP Ecommerce & Omni-Channel Strategy
Guidance
Brian Beck has 20+ years of experience, including more than a decade as a hands-on C-level Ecommerce executive.   He has achieved high growth rates in excess of 100% per year and has held full P&L responsibility up to $100 million as the lead digital executive in both early stage and multi-billion dollar enterprises.   He is an expert in the areas ...[Read More]

A dynamic, strategic leader with a proven track record of delivering results for online businesses, Carrie Bienkowski’s role as Chief Marketing Officer of Peapod.com, the nation’s leading online grocery service, gives her the enviable role of showing Americans how they can shop smarter, save time and money, and find the foods they want in orde ...[Read More]

Keynote: Affiliate Made For Mobile: Your App And Products In Context
12:20 PM eCommerce Innovation Spotlight

Michael Jaconi, Co-Founder & CEO, Button

Affiliate marketing has proven a boon for driving desktop e-commerce, but as consumers' attention and wallets move to mobile, affiliate technology hasn't caught up. Fortunately, a new model is emerging, addressing the unique needs of mobile to help you efficiently grow your business at remarkably large scale. Button will explore the ways you can use made-for-mobile affiliate marketing to reach customers at the moment of intent, and to drive higher order values for your mobile storefronts.
 Michael Jaconi
Michael Jaconi
Co-Founder & CEO
Button
Michael Jaconi is the Co-Founder and CEO of Button, the leading platform powering contextual commerce among today’s leading brands. Jaconi formerly served as the CEO of Rakuten Loyalty and Executive Officer of parent company Rakuten. Michael helped build Rakuten Loyalty from a fledgling state to a multi-million dollar business in less than two year ...[Read More]

12:35 PM Keynote: Using Digital Tools to Build Your Brand

Julie Fredrickson, Co-Founder & Co-CEO, Stowaway Cosmetics, Inc.

Julie will present ways in which Stowaway has used digital tools to help build their beauty brand into one of today’s most innovative disruptive retail companies. 
 Julie Fredrickson
Julie Fredrickson
Co-Founder & Co-CEO
Stowaway Cosmetics, Inc.
Julie Fredrickson is the Co-founder and CEO of Stowaway Cosmetics. With a background in e-commerce and digital marketing, Julie has worked with clients including Ann Taylor, Gap, Equinox, Nike, and Coach. As an established entrepreneur—Julie's first company, Coutorture Media, was a pioneer in the fashion blogging and affiliate marketing space. ...[Read More]

1:00 PM LensCrafters Vision Care Business: New Platforms

Sarah Landsman, Sr. Director, LensCrafters Brand Strategy and Eye Care Marketing, Luxottica

At the highest level, LensCrafters is in the business of vision care and invested in bringing quality eye care to customers.  With advances in technology, this has transformed the way the company is driving the brand to new directions. Sarah will share LensCrafters new innovative platforms. 

 Sarah Landsman
Sarah Landsman
Sr. Director, LensCrafters Brand Strategy and Eye Care Marketing
Luxottica
Sarah Landsman is Senior Director, Brand Strategy and Eye Care Marketing at LensCrafters, the world’s leading optical retail chain and anchor division of the Luxottica Group. Sarah oversees marketing for LensCrafters Vision Care, in partnership with their 1000+ employed and affiliated optometrists.

A recognized innovator and change-a
...[Read More]

1:25 PM Lunch & Networking For All Attendees


Track A: Collaboration And Digital Innovation

2:25 PM Case Study Revolution: The Value of Photography: A Photo Is Worth 1,000 Words, But Is It Worth $1,000?

Mike Broderick, Sr. Director, Product Management, Marriott Intl

Once a customer has selected a hotel, how do you help them find the best room for their travel journey? Mike is responsible for all customer interactions on Marriott.com, and explains that 2017 is a major year of iterating, testing and learning from your web offering, with A/B testing providing valuable insights into user behavior. Here Mike shares real testing examples to illustrate that:

  • Room Price does not equal room rate
  • Simplicity is the key for valuation diffraction of rooms
  • Issues with Ancillary bundling can be overcome with the correct approach
 Mike Broderick
Mike Broderick
Sr. Director, Product Management
Marriott Intl
I am the Reservations Product Owner for Marriott.com.  I am responsible for all customer interactions on Marriott.com, once a customer has selected a hotel, but are still shopping for the best room for their travel journey.  I am focused on funnel conversion, loyal enrollments, AOV, as well as ancillary sales to enhance a customer’s trip/stay. ...[Read More]

Track B: The Next Gen Of Retail Is Now

2:25 PM Case Study Revolution: Augmented Reality In Retail

Scott Perry, SVP, Digital, Jeromes Furniture Warehouse

Learn how Jerome’s Furniture implemented Augmented Reality empowering their customers to see their furniture in their homes. Utilizing their Augmented reality app and website, customers with a smart phone or tablet are taking their shopping journey to a whole new level. Come see a live demonstration and learn about the real world use of this exciting new technology in retail.

  • Assessing the viability of utilizing Augmented Reality in your online or offline retail experience
  • Learning about real life improvements in metrics like time on site, engagement, conversion rate lifts and more
  • Answering the questions of how to get there, how much investment is needed in time and money
 Scott Perry
Scott Perry
SVP, Digital
Jeromes Furniture Warehouse
Scott Perry has a serious passion for Ecommerce, Omnichannel, digital advertising and business in general. business owner for most of his adult life, he is driven by success. His motto is "efficiency equals profitability". For twenty one Years and running he has been involved in Internet / e-commerce. His business has been mostly centered aro ...[Read More]

Track A: Collaboration And Digital Innovation

2:55 PM PANEL DISCUSSION: Empowering Social Media For Relationship Building

Alyssa Larson, Digital Marketing Manager, RuMe

Binsen Gonzalez, CMO, Singular Sound

Krista Fisher, Manager, Social Media, SEVEN Hair Care

Frank Malsbenden, VP & General Manager, HHBrown Shoe Company

Social is all about brand engagement. Our panelists have used successful social programs to retain customers and keep them engaged.  They’ll talk through how they’ve approached different social initiatives, how they’ve measured the success of their programs, and how you can take advantage of all that social programs have to offer.

•    Setting up team infrastructure to manage social engagement programs

•    Measuring feedback from social channels and developing the correct KPIs

•    Assessing tools to help monitor what the customer is saying about your brand

•    Building earned media programs to create stories and narratives that are low cost

 Alyssa Larson
Alyssa Larson
Digital Marketing Manager
RuMe
Alyssa has been working in the online digital space for the past 7 years, and started her career at a small agency in NYC running PPC campaigns for Four Seasons Hotels & Resorts. After 4 years of running PPC campaigns for other clients such as Tiffany & Co, Best Western and Hasbro Toys, she moved into a strategic role helping clients to plan out mu ...[Read More]

 Binsen Gonzalez
Binsen Gonzalez
CMO
Singular Sound

Binsen J Gonzalez is a bilingual marketing communications professional with over six years developing integrated campaigns and social corporate responsibility strategy for consumer & tech startups, as well as, global brands - from The Global Economic Forum, to The Fontainebleau. His work experience spans various fields including music, media, so ...[Read More]

 Krista Fisher
Krista Fisher
Manager, Social Media
SEVEN Hair Care

Krista Fisher is the Social Media Manager for SEVEN Hair Care, an emerging salon and eCommerce brand, where she oversees the digital program.

Previous to SEVEN Hair Care, Krista served as Social Media Manager for cosmetic company butter LONDON, where she focused on content strategy, brand partnerships and social media influencers.

...[Read More]

 Frank Malsbenden
Frank Malsbenden
VP & General Manager
HHBrown Shoe Company
Frank Malsbenden is VP of E-Commerce for HH Brown Shoe Company since 2004.  HH Brown is a Berkshire Hathaway Company with a portfolio of brands that include Born Shoe Company, Kork-Ease, Sofft, Chippewa, Justin and Isola.  Frank has been with HH Brown since 2001, lives in Somerville MA with his wife Krista and enjoys playing basketball in his free ...[Read More]

Track B: The Next Gen Of Retail Is Now

2:55 PM Case Study Revolution: Machine & AI In Retail Applications

David Markle, Director, Product Management & UX, Omaha Steaks

David is a product management and eCommerce marketing director with a passion for technology, scientific method, and data insights. He has 15+ years of experience designing innovative online experiences to improve the way customers learn, share and shop. David’s focus in 2017 is machine learning, and he’s here to tell you how it will revolutionize the way you look at your customer data:

•Predicting product demand.

•Identifying potential inventory problems.

•Classifying products and identifying keywords.

•Managing marketing campaigns.

•Estimating shipping and packing costs.

•Improving customer segmentation.
 David Markle
David Markle
Director, Product Management & UX
Omaha Steaks
David is an ecommerce leader with over 15 years of experience in product development, customer research and usability practices.  He is currently the Director of Retail Experience at Hayneedle, the 4th largest retailer of home goods online, where he led the launch of Hayneedle’s brand and flagship store hayneedle.com.  He is a technology advocate w ...[Read More]

3:30 PM Wine And Cheese Pairing Experience – Sip Wine With A Professional Sommelier!

Looking for an excuse to sip wine and feast on Gruyère? Look no further. With wine country on our doorstep, this is your last chance to taste some of the regions best offerings, and pair it with flavorful cheeses to fill you up before you head home. Join us for our final get together, and continue building your contact list.

4:15 PM Conclusion Of Day 3






























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