eTail West 2017

February 27 - March 02, 2017

JW Marriott, Palm Springs, CA

1.888.482.6012

Day 2: The Digital Revolution - Your Next Steps

March 1st

Innovation. Disruption. The Future of Retail. You’ll hear more high impact presentations that get to the meat of the subject, panels that debate the hottest topics, and more mingling and socializing than you can imagine.

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7:30 AM Networking Breakfast & Registration


8:00 AM Chairperson's Opening Remarks

Buddy Brewer, SVP, Products, SOASTA


 Buddy Brewer
Buddy Brewer
SVP, Products
SOASTA
Buddy Brewer is the SVP of Products at SOASTA, where he leads roadmap and strategy initiatives for the company’s product line. SOASTA products include mPulse, a data science tool that analyzes how customers move through digital storefronts and where they get hung up, and CloudTest, the world’s largest simulation lab for testing user experiences. Bu ...[Read More]

8:15 AM Keynote: Disrupting The Fashion Industry Through Technology

Traci Inglis, CMO, Techstyle Fashion Group


 Traci Inglis
Traci Inglis
CMO
Techstyle Fashion Group
Traci Inglis is a Marketing professional with experience working with retail brands including Express, Hot Topic, Torrid, JustFab, Shoedazzle and Fabletics. She has proven success in designing winning marketing campaigns to grow customer bases, drive sales, and bring valuable customer insights to retail organizations.  Traci is currently the Chief ...[Read More]

8:40 AM KEYNOTE PANEL DISCUSSION: The Digital Revolution Is A Culture Evolution

Bruce Valk, President, Silver Star Brands

John Tabis, Founder & CEO, The Bouqs Company

Neeraj Tolmare, VP, Head of Digital Transformation & IT Applications, Hewlett Packard Enterprise

Katherine Rizzuto, VP, Retail Client Development, Oracle Data Cloud

The first step to well executed and ROI-driven digital programs is internal alignment. Our digital leaders, Presidents, CEOs and C-level executives hone in on the ways that they’ve championed revenue-driving eCommerce initiatives within their organizations, from catalogers to online-only companies to manufacturers. Learn how to create a cultural evolution at your company. 

Being a champion of digital change throughout your organization

Becoming nimble and agile to meet changing customer expectations

Advocating around digital initiatives to delighting customers, solving problems, and driving real business results
 Bruce Valk
Bruce Valk
President
Silver Star Brands
Bruce came to Silver Star Brands initially in his role as partner with Differentiating Strategies, a leadership and strategic consulting firm based in Appleton, Wisconsin.   After stepping in as interim CIO for several months, he accepted the CIO and Vice President of Information Technology position at Silver Star Brands in September of 2014. ...[Read More]

 John Tabis
John Tabis
Founder & CEO
The Bouqs Company
A proven brand builder and startup creator with deep experience in innovative media ventures and consumer products, John Tabis is Founder and CEO of The Bouqs Company. With co-founder Juan Pablo Montúfar, Tabis launched the Venice, California-based company in November 2012, distinguished as an industry leader in the online floral space that de ...[Read More]

 Neeraj Tolmare
Neeraj Tolmare
VP, Head of Digital Transformation & IT Applications
Hewlett Packard Enterprise
Neeraj Tolmare leads the digital transformation teams across technology, marketing, sales, operations and ecommerce for HP. In this role, he is accountable for enabling HP’s end-to-end digital vision from lead / campaign management to quote-to-cash. In addition, Neeraj also drives the end user experience and product management for HP’s online ...[Read More]

 Katherine Rizzuto
Katherine Rizzuto
VP, Retail Client Development
Oracle Data Cloud
Katherine joined Oracle Data Cloud in 2015 where she manages a team that focuses on helping enterprise retailers find their best audience, deliver a relevant message and find out, almost immediately, if it worked. Their mission is to help clients achieve better results, engagement and ROI. Katherine previously was the VP of Sales for the Media Solu ...[Read More]

9:10 AM Keynote: The Evolving Mobile Reality

Vish Shastry, VP, Visa Digital Products, Visa

Contextual Design, a user-centered design process, was first invented back in later 1980s. It has been used on variety of industries ever since. But with advent of ever-evolving smartphone technologies and big data, contextual design is given new meaning and applications. At Staples, we keep evolving our apps so they fit into our customer's life.  When customer wins, we win.  
 
 
Card based contextual design: Instead of a Staples dictated page, customer is directed toward a completely personalized card based design experience that matters to them.  Based on where customer is, what a customer ordered before, item shipping status, each customer is provided with most relevant information at every mobile moment.
 
Utility-oriented deep personalization:  We learnt so much from our customers, but how can we contribute our learning back to customers so they can get things done quick and effectively. 
 
Aggressive friction removal: From a checkout experience that predicts customer's shipping address to a clean slate on search, we are aggressively removing frictions. You can do it too.     
 Vish Shastry
Vish Shastry
VP, Visa Digital Products
Visa
Vish Shastry leads Merchant and Partner solution delivery for Visa Digital Solutions, including Visa Checkout and Visa Token Service. Previously, Vish led product strategy for Visa Digital Solutions and was also responsible for Visa Direct and the Visa Developer Platform including Visa’s first publicly facing APIs.

Before joining Vi
...[Read More]

9:30 AM Keynote: A Retailer’s Path To Digitalization

Chau Banks, EVP, CIO and Channel Integration, New York & Company

Chau will provide insight in to planning and budgeting for Digital Initiatives. Hear about early results of testing in-store digital technology and NY&Co.’s roadmap for advancing digital in the Retail Environment. New York and Company is focused on pursuing digital initiatives that connect with current and new customers across all selling channels through increased investments in Digital Marketing and New Technology.  

•         Optimizing Strengths and Complements across Channels 

•         Benchmarking the Digitalization Maturity Model 

•         Organizing for a Culture of Innovation
 Chau Banks
Chau Banks
EVP, CIO and Channel Integration
New York & Company
Chau Banks is Executive Vice President, CIO and Channel Integration at New York & Company, a leading specialty manufacturer and retailer of women's fashion apparel and accessories.  Chau is responsible for providing strategic direction for the technology organization and also the integration of business channels that reach all customer touch points ...[Read More]

9:55 AM KEYNOTE PANEL DISCUSSION: The Evolving Role Of The CIO: The New vs. The Old

Eduardo Frias, CIO, Beachbody

Anishiya Taneja, CEO & Founder, Icon

This keynote session is all about role that IT plays in the success of your retail business.  It is crucial that there is alignment across departments, as they are foundational to eCommerce.  We’ll look at the way that the role of CIOs has changed as the role of eCommerce changes within organizations, and how advances in technology is powering these changes.

Adopting new thinking around the role of the CIO as it changes (aligning with marketing and eComm, customer experience, revenue growth opportunities)

Working with internal digital and eCommerce teams to evaluate potential partners, rate negotiations, and train staff on project management 

Sourcing and distributing accurate customer data to assist in marketing programs 

Looking at the way that technology is revitalizing how you think about digital retail 

Examining the future of retail technology and opportunities to capitalize on them
 Eduardo Frias
Eduardo Frias
CIO
Beachbody
Eduardo Frias is Chief Information Officer for Beachbody, LLC. Frias is responsible for the company's overall technology strategy and execution. He oversees both project execution, including large multiyear programs, as well as everyday operational support, and focuses on the impact of technology decisions on long-term cost, benefits, and risk ...[Read More]

 Anishiya Taneja
Anishiya Taneja
CEO & Founder
Icon
Anishiya is an angel investor and advisor on product, technology & e-commerce strategy. She is currently consulting for several retail clients and building her own startup, ICON. Most recently, she was CIO at Serena and Lily managing their technology and digital product strategy. Anishiya has worked & started several startups prior to this inc ...[Read More]

10:25 AM Brunch Bites Break & Games In The Exhibit Hall

The super-Instagrammed Donut Wall is back for your sugary sweet snack! But there’s more: enjoy the 3 B’s: brunch bites, bellinis, and Bailey’s Irish Coffee during this networking session. 

11:10 AM Keynote: Can Your Brand Win vs Amazon?

Peter Cobb, Co-Founder & EVP, eBags

Today almost every retailer is feeling the competitive effects of Amazon. The digital transformation is radically changing the customer buying patterns globally. The day of the super store is facing head winds that will translate to closings and consolidations. Landlords are converting space to medical facilities, gyms, food stores and services, and many malls are simply shutting down.  The pricing transparency and dynamic models make it impossible for both the vendors and retailers to remain profitable. These are the challenges facing the industry, and the same tactics used in the growth periods are simply are not driving traffic to the stores.  Mike Edwards, Former CEO at Borders and current CEO of eBags will use the Borders chapter 11 outcome as a case study to answer the following questions:
 
What can we learn from Borders and other retail brands that have failed over the last ten years?

How does taking a mobile first approach impact the retail landscape?

What are the transformational strategies retailers are deploying to stay relevant?
 Peter Cobb
Peter Cobb
Co-Founder & EVP
eBags
Peter is co-founder, a member of the board of directors, and executive vice president of eBags.com, the leading online retailer of luggage, handbags, backpacks, and business cases. eBags.com, which launched March 1999 and features over 95,000 products from 950 brands, has sold 28 million bags and features over 3.4 million customer reviews. He is a ...[Read More]

11:30 AM C-LEVEL KEYNOTE PANEL DISCUSSION: Defining Innovation And Disruption Within The Retail Industry

Ben Jones, CDO, The Honest Company

John Theiss, SVP, Retail & Brand Solutions, RetailMeNot

Michelle Lam, Co-Founder and CEO, True & Co.

Jeff Steeves, VP, Marketing, Rue La La

What do top online retailers and disruptors have in common? They know how to iterate and innovate. This panel focuses on leaders in truly disruptive retail experiences, walking through how they’ve become so dominate in their verticals. 

Defining and outlining your growth story

Determining what success looks like in today’s market

Owning customer experiences within your vertical

Examining technology to support your growth strategies

Learning what types of experiences truly win customers 
 Ben Jones
Ben Jones
CDO
The Honest Company
Ben Jones is the Chief Digital Officer of The Honest Company, which was launched in 2012 with a mission to inspire and empower people to live a happy and healthy life. 

The Honest Company provides 100+ safe, effective, and delightful products across a wide range of consumer categories, including baby, personal care, ...[Read More]

 John Theiss
John Theiss
SVP, Retail & Brand Solutions
RetailMeNot
As RetailMeNot’s senior vice president of retail and brand solutions, John Theiss leads efforts to deepen its relationships with the largest retailers, brands and advertisers in North America. His responsibilities include managing the company’s sales organization and serving as the voice of the advertiser at the executive level. 

...[Read More]

 Michelle Lam
Michelle Lam
Co-Founder and CEO
True & Co.
After experiencing her own cringeworthy bra fitting experience, Michelle Lam founded True&Co. to change the way women shop for bras. As CEO and Co-Founder of True & Co, Lam is revolutionizing the way lingerie is fitted, designed and engineered, offering an unmatched lingerie experience highlighted by a modern aesthetic and a truly personalized fit. ...[Read More]

 Jeff Steeves
Jeff Steeves
VP, Marketing
Rue La La
Jeff Steeves is the Senior Vice President of Marketing at Rue La La, an off-price online style destination connecting world-class brands with the next-generation shopper. In his role as a member of the leadership team, he oversees all marketing efforts, including acquisition, retention, analytics, and public relations.  He is an experienced e- ...[Read More]

12:00 PM Keynote: 5 Key Marketing Trends for 2017

Jodi Wearn, Senior Portfolio Marketing Manager - IBM, Watson Marketing, IBM

Every day we create 2.5 quintillion bytes of data.  To put that into perspective, 90 percent of the data in the world today has been created in the last two years alone - and with new devices, sensors and technologies emerging, the data growth rate will likely accelerate even more.  Is it any wonder that many marketers feel overwhelmed?  Still, capturing this data and making sense  of it so you can better understand your customers and build stronger connections with them is absolutely necessary for success in 2017 and beyond.  The challenge is that today's customers increasingly expect companies to know them and cater to their likes, needs, wants and preferences with every interaction. 

The good news is that technological innovations are opening up incredible new opportunities for marketers to evolve their strengths and employ smarter tactics to better connect with customers.  We'll take a look at 5 key marketing trends for 2017 - ranging across channels, technologies and strategies - that will help you stay ahead of the shifts that are rapidly transforming the industry. 

 Jodi Wearn
Jodi Wearn
Senior Portfolio Marketing Manager - IBM
Watson Marketing, IBM
As Senior Portfolio Marketing Manager Jodi leads marketing strategy and execution for Watson Marketing, a cognitive solution that helps marketers create and precisely tune their entire customer experience to enhance brand value, deepen customer connections and fuel strategic growth.  Jodi has more than 20 years of experience in the software and ser ...[Read More]

12:25 PM Keynote: Innovating Business Engagement

Zubair Murtaza, VP, eCommerce Product Management and Customer Experience, Staples

Meet Jackie.  She manages the office.  She is incredibly busy, having to handle scheduling, supplies, facilities, to-do lists, tech equipment…and fixing breakdowns.  She is THE person that everyone in the office goes to and she needs help with her chaotic work day.  To serve as the “extra set of hands” at the beck-and-call of Jackie, Staples is taking the iconic “Easy Button” and bringing it to life as a literal physical button, or a virtual button, you can talk to.  The bot will use context to help solve Jackie’s problems: find the right solution, route for approval, or pull in a live expert.  Zubair Murtaza, Vice President of eCommerce Product & Customer Experience, will discuss how the company is leveraging AI and Bots to become “the assistant” for Jackie.  Zubair will also talk about how data science is powering engagement at Staples, combining the website, bots, and live experts, to help Jackie look like a hero.
 Zubair Murtaza
Zubair Murtaza
VP, eCommerce Product Management and Customer Experience
Staples
Zubair Murtaza is Vice President of eCommerce Product Management & Customer Experience for Staples.  He is obsessed with transforming eCommerce toward a services experience.  He wants Staples to be the “Assistant” to the Office Manager, offering services from auto replenishment of supplies, to procuring anything needed, to installing coffee makers ...[Read More]

12:45 PM GUEST SPEAKER Fireside Chat: Creating Something From Nothing

Randy Adams, CTO, Estify

We are honored to have Randy Adams, creator of the first eCommerce site, sharing his stories of Silicon Valley’s beginnings, as a guest speaker at eTail. He has worked with the likes of Steve Jobs, mentored Barry Diller, he even admits to foregoing invests in companies such as Yahoo.  He’ll share how to infuse an entrepreneurial spirit into everything that you do as an eCommerce executive in this keynote presentation.
 Randy Adams
Randy Adams
CTO
Estify
Randy Adams is a serial entrepreneur who has founded 6 venture-backed startups in the last 25 years in Silicon Valley. He founded the first ecommerce site, the Internet Shopping Network, helped the secure the intial venture funding for Yahoo, and the led the design the team for Acrobat and PDF formats (to name a of his accomplishments).  He’s provi ...[Read More]

General Attendee Lunch

1:10 PM Meet & Greet Lunch


Private Lunch

1:10 PM PRIVATE LUNCH Hosted By ContentSquare


Private Lunch

1:10 PM PRIVATE LUNCH Hosted By Albert


Track A: Conversion Optimization & How To Beat Amazon

2:10 PM Chairperson's Opening Remarks

Ron Pereira, Sr. Director, Product Marketing - Retail / CG, Salesforce Marketing Cloud


Ron Pereira
Sr. Director, Product Marketing - Retail / CG
Salesforce Marketing Cloud

Track B: Usability, Testing & User Experience Optimization

2:10 PM Chairperson's Opening Remarks

Craig Smith, Founder & CEO, Trinity Insight


Craig Smith
Founder & CEO
Trinity Insight

Track C: Brand Innovation, Brand Marketing & Creative

2:10 PM Chairperson's Opening Remarks

Efrat Ravid, CMO, ContentSquare


 Efrat Ravid
Efrat Ravid
CMO
ContentSquare
Efrat brings a strong analytical and marketing expertise to her position as Chief Marketing and Strategy - Americas in ContentSquare. In her current role, she is responsible for leading the marketing team to attract customers and help them smartly manage their growing e-business.

Efrat’s strength is her ability to f ...[Read More]

Track D: Content & Personalization

2:10 PM Chairperson's Opening Remarks

Tom Wilde, Chief Product Officer, Cxense


 Tom Wilde
Tom Wilde
Chief Product Officer
Cxense
Cxense’s acquiston of the Ramp Media business where he served as CEO of Ramp.

Prior to Ramp, Tom has held roles including SVP/GM of the Consumer Division at NameMedia, senior vice president and general manager of MIVA Inc.’s North American division, responsible for both MIVA’s U.S. online advertising network as well as the company’s
...[Read More]

Track E: Mobile and Social

2:10 PM Chairperson's Opening Remarks

Mario Ciabarra, CEO, Quantum Metric


Mario Ciabarra
CEO
Quantum Metric

Track F: Career Development/ Leadership

2:10 PM Chairperson's Opening Remarks

Debbie Hauss, Editor-In-Chief, Retail TouchPoints


 Debbie Hauss
Debbie Hauss
Editor-In-Chief
Retail TouchPoints
In her role as Editor-in-Chief, Debbie manages the multi-media components of Retail TouchPoints, including a digital newsletter with an audience of more than 40,000 retail executives. She also speaks at industry events as a retail thought leader with more than 20 years of experience covering the retail industry.
 
Debbie has worked a
...[Read More]

Exhibit Hall Retailer Meet-Ups

2:10 PM Exhibit Hall Retailer Meet-Ups

Kevin Sakamoto, Product Owner - Web, Lululemon Athletica

Join Us In the TV Page Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else.

Topic: Using Fewer Clicks To Get A Speedier Sale
 Kevin Sakamoto
Kevin Sakamoto
Product Owner - Web
Lululemon Athletica
As Product Owner – Web at lululemon, Kevin is responsible for .com development across North America, Australia, New Zealand, China, Hong Kong, and the United Kingdom.  Most recently, Kevin served as Lead Product Owner at Target where he contributed to their Homepage, Navigation, Product Pages, AwesomeShop, and Cartwheel.  Previously, Kevin held Pro ...[Read More]

Track A: Conversion Optimization & How To Beat Amazon

2:15 PM The Future is Brick & Mobile: Augmented Reality Beauty Solutions

Wayne Liu, GM & Vice President of Business Development, Perfect Corp

 Wayne Liu
Wayne Liu
GM & Vice President of Business Development
Perfect Corp

Track B: Usability, Testing & User Experience Optimization

2:15 PM Beyond Marketing Research vs. User Research: A Call For A Holistic Person-Understanding In Business

Alex Genov, Head of UX Research And Web Analytics, Zappos.com Inc

This talk proposes that traditional corporate silos present a real impediment to a holistic understanding of customers. The new research mindset introduced in this presentation challenges traditional  approaches  to understanding customers.  These assumptions are most obvious in large companies whose bureaucratic structure developed through the years establishes silos and sharp boundaries between understanding people for sales and marketing purposes versus understanding people for product design and development purposes.  Once we realize that the final object of our understanding are real people with real behaviors, emotions, motivations, goals, etc., we will recognize that our customer research has to have a common business objective and a co-ordinated and complementary sets of methods across the whole organization.
 Alex Genov
Alex Genov
Head of UX Research And Web Analytics
Zappos.com Inc
Alex is an experienced customer research professional who applies his Social Psychology background and his passion for research, design, and innovation to the software industry. His professional goal is to help teams create remarkable products and services which make people's lives easier and more enjoyable.

Currently Alex is leading
...[Read More]

Track C: Brand Innovation, Brand Marketing & Creative

2:15 PM Getting Off The Promotional Crack

Charlie Cole, CDO, Tumi

The streets of crushed dreams and production are lined with brands who have over promoted to the point where their brand/margin curves were unsustainable.
Particularly in eCommerce, this urge for easy money due to the promotional nature of the customer is hard to avoid – but even harder to recover from. Tumi found itself going down this road for 2/3 years – and upon joining – Charlie had to figure out how to dig out of it.  

This presentation will include real life example of the tactics and strategies Tumi implemented, as well as the cultural changes needed to accomplish the goal of getting off of the promotional crack. 
Formerly head of e-commerce at Lucky Brand, CEO of The Line and head of e-commerce for Schiff Nutrition – the largest acquisition of a VMS company in the history of Wall Street – Charlie brings a mix of entrepreneurial and institutional knowledge with success in both fields. With a focus on analytical and creation of structures to empower creativit ...[Read More]

Track D: Content & Personalization

2:15 PM Capitalizing On C2C Marketing For Content Success

Krysta Brown, Director, Digital Marketing, Too Faced Cosmetics

Jaime Dennis, Director, Social Media, Too Faced Cosmetics

Too Faced knows how to generate content socially for their brand. Carrie walks through their C2C marketing journey in this kick off presentation.

•       Motivating followers to share with their friends your social content, and recognizing those influencers

•       Understanding which content followers share and why they share it—which sentiments to capitalize on

•       Using social media to offer promotions exclusively to loyal customers, and tracking the special code back to sale for a hard metric

•       Capturing the demographics of brand advocates to build personas
 Krysta Brown
Krysta Brown
Director, Digital Marketing
Too Faced Cosmetics
As the Director of Digital Marketing at Too Faced Cosmetics, Krysta Brown brings 10 years of digital marketing experience, currently leading digital acquisition and retention strategies for Toofaced.com. She oversees a variety of channels including performance display, social advertising, paid search, shopping feeds, SEO, affiliate marketing, ...[Read More]

Jaime Dennis
Director, Social Media
Too Faced Cosmetics

Track E: Mobile and Social

2:15 PM New Contextual Design for Customer Win

Noah Xu, Mobile Product Manager, Staples

Contextual Design, a user-centered design process, was first invented back in later 1980s. It has been used on variety of industries ever since. But with advent of ever-evolving smartphone technologies and big data, contextual design is given new meaning and applications. At Staples, we keep evolving our apps so they fit into our customer's life.  When customer wins, we win.  
 
Card based contextual design: Instead of a Staples dictated page, customer is directed toward a completely personalized card based design experience that matters to them.  Based on where customer is, what a customer ordered before, item shipping status, each customer is provided with most relevant information at every mobile moment.
 
Utility-oriented deep personalization:  We learnt so much from our customers, but how can we contribute our learning back to customers so they can get things done quick and effectively. 
 
Aggressive friction removal: From a checkout experience that predicts customer's shipping address to a clean slate on search, we are aggressively removing frictions. You can do it too.     
 Noah Xu
Noah Xu
Mobile Product Manager
Staples
Noah Xu serves as the Head of Staples Mobile App. He oversees Staples mobile app experience across entire Staples B2C and B2B markets, which includes Staples.com - US, Staples.ca - Canada and Staples Business Advantage.   ...[Read More]

Track F: Career Development/ Leadership

2:15 PM Aligning Your Brand Talent To Work Across All Customer Touchpoints

Jenna Habayeb, CMO, Splendid & Ella Moss

It all starts with a big idea. A brand story. Finding that hidden gem within your brand that exemplifies the “why” behind consumers’ passion for your brand. Once found, it’s about amplifying this story at every consumer touch point. Creating excitement, interest and ultimately demand. In this presentation we take you through a journey of finding your brand’s soul, implementing a 360 strategy and creating authentic brand content; all within tight budgets and lean teams. See how Splendid did just this over the past few months.

Crafting a brand story and getting internal alignment (starting within your organization) — The Big Idea

Understanding corporate objectives and assessing your own resources, tools & budgets to build a feasible 360 strategy 

Developing a 360 strategy led by digital and social

Creating robust content to tell your story & building the dream team to manage it

Activating your brand experience at every consumer touch point & measuring success
 Jenna Habayeb
Jenna Habayeb
CMO
Splendid & Ella Moss
Jenna Habayeb specializes in the strategic development and implementation of fully integrated marketing campaigns with a core focus on data-driven storytelling and 360 thinking. She has applied this philosophy to help numerous brands create authentic experiences, engage with consumers on a deeper level, and maximize brand exposure and awareness. Sh ...[Read More]

Exhibit Hall Retailer Meet-Ups

2:15 PM Exhibit Hall Retailer Meet-Ups

Kevin Sakamoto, Product Owner - Web, Lululemon Athletica

Join Us In the TV Page Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else.

Topic: Using Fewer Clicks To Get A Speedier Sale
 Kevin Sakamoto
Kevin Sakamoto
Product Owner - Web
Lululemon Athletica
As Product Owner – Web at lululemon, Kevin is responsible for .com development across North America, Australia, New Zealand, China, Hong Kong, and the United Kingdom.  Most recently, Kevin served as Lead Product Owner at Target where he contributed to their Homepage, Navigation, Product Pages, AwesomeShop, and Cartwheel.  Previously, Kevin held Pro ...[Read More]

Track A: Conversion Optimization & How To Beat Amazon

2:40 PM The Third Wave: The Experience-Led Business

Michael Klein, Director, Industry Strategy and Marketing, Adobe

For the past two decades Retail and Commerce have been through the first two waves of technology; Back Office and Front Office, as the industry has been digitally transformed by disruptors and multi-channel retailers. We are now moving into the Third Wave, the Experience Wave.

Adobe’s Director of Industry Strategy for Retail, Travel & CPG, Michael Klein will lead a discussion on the Experience Wave. Learn how Experience is helping retailers differentiate themselves in a hypercompetitive marketplace against the disruptors of eCommerce. In addition, Michael will share results from the most recent Adobe Digital Insights reports that highlight the trends and challenges in our industry.

 Michael Klein
Michael Klein
Director, Industry Strategy and Marketing
Adobe
Michael Klein is the Director of Industry Strategy for the Adobe Marketing Cloud. He leads a team of subject matter experts who work with Adobe’s global commerce clients to help them develop best-in-class digital marketing strategies. Michael regularly contributes thought leadership to industry events, and is an active member of Shop.org and the Gl ...[Read More]

Track B: Usability, Testing & User Experience Optimization

2:40 PM Behavioral-Based Personalization Applied To Real-Time Shopping Experiences

Aaron Buchanan, Digital Personalization & Operations, The Finish Line

Michael Osborne, CEO, SmarterHQ


 Aaron Buchanan
Aaron Buchanan
Digital Personalization & Operations
The Finish Line
Aaron Buchanan is a digital marketing veteran, having served in various capacities for Internet Retailer Top 500 brands for over a decade.  In his current role as Digital Personalization Manager at Finish Line, he is charged with developing cross-channel marketing strategy to include delivering personalized experiences through all digital communica ...[Read More]

 Michael Osborne
Michael Osborne
CEO
SmarterHQ
As CEO, Michael Osborne provides grounded leadership and unwavering focus on building SmarterHQ’s innovation, growth and success. Osborne most recently served as Chief Revenue Officer for Bazaarvoice (NASDAQ: BV) where he helped lead the company to their Initial Public Offering in 2012 after growing the business for nearly seven years, from less th ...[Read More]

Track C: Brand Innovation, Brand Marketing & Creative

2:40 PM Competing In The Consumer Age: How Personalization, Identity, And Privacy Converge To Drive Brand Experiences

Sheila Adams, Director, NA Channel and Global Alliances, Gigya

Paul Gulbin, Managing Director, Cohnreznick

In the era of the empowered consumer, brand loyalty centers on retailers’ ability to create and consistently deliver compelling customer experiences. But what is captivating to one customer often fails to impress another. Deep insight into each customer’s unique preferences, lifestyle, motivations, and purchase behavior is critical to developing the 1:1 relationship required to consistently re-engage customers and drive top-line performance.  
Customer Identity Management is at the center of leading retailers’ efforts to create this holistic understanding of each customer and to craft personalized omni-channel journeys. The key is engaging the customer to develop a digital relationship and establish trust.  Consumer privacy is an increasingly essential element of this trusted relationship.
In response, retailers are re-evaluating their identity management, privacy, and governance procedures to build trust and avoid steep penalties in a rapidly shifting regulatory landscape. Global security and consumer privacy regulations challenge compliance efforts, inflate costs, and create brand risk. Retailers must consider:

•    The new European General Data Protection Regulation (GDPR) will be effective in 2018 and will impose requirements for businesses when they process personal data on EU residents.

•    Consumers are increasingly aware of privacy invasion risks, exercising their privacy rights, and taking a more critical approach to service provider selection.

•    Attempting to navigate global privacy compliance using legacy registration and data management techniques limits retailers’ ability to build trusted relationships while complying with security and privacy regulations.

Join us for a detailed case study review how one retailer is driving brand loyalty and customer share of wallet by balancing identity and personalization with privacy and compliance.

 Sheila Adams
Sheila Adams
Director, NA Channel and Global Alliances
Gigya
Sheila is responsible for the strategy, development and management of Gigya's North America Channel Partner Program, as well as the company's strategic alliances partners. In this role she works to help retailers securely collect, manage, and leverage customer identities at scale – providing the unified customer view needed to create compelling, pe ...[Read More]

 Paul Gulbin
Paul Gulbin
Managing Director
Cohnreznick
Paul Gulbin is a managing director with CohnReznick Advisory who leads the Firm’s digital services platform as part of the Technology and Digital Advisory Practice.  He advises retail companies on how to become more agile, innovative, and customer- and employee-focused by making digital a core part of how they conduct business.  Paul specializ ...[Read More]

Track D: Content & Personalization

2:40 PM Recipe For Success: Shifting The Focus Of Commerce To The Customer

Brita Turner, Director, eCommerce, Godiva

Kurt Heinmann, CMO, Reflektion

Godiva, the premier maker of fine Belgian chocolates, understands the most critical ingredient to eCommerce success – the customer. Today’s shoppers expect a consistent and singular brand experience, regardless of where, when or how they engage. Brita K. Turner, Director of eCommerce at Godiva, knows that doing this effectively requires a deep, real-time understanding of the individual intent and preferences of each customer, as well as a consistent, streamlined user experience at each touchpoint.

Through the combination of a recent site redesign and a new unified engagement platform, Godiva successfully refocused its strategy around the customer. The result is a deeper, more meaningful, more profitable relationship with each of their customers. In this presentation, Turner will detail how refocusing Godiva’s ecommerce efforts around each individual customer drove a 24% increase in site wide conversions and a 28% increase in tablet conversions.
 Brita Turner
Brita Turner
Director, eCommerce
Godiva
Brita Turner is currently the Director of Ecommerce at Godiva, coming previously from Bed Bath & Beyond, Amazon.com, and IBM Consulting. She has over 10 years of experience in the technology space, with an MBA from University of North Carolina and concentration in Luxury Goods and Corporate Strategy from ESSEC.  At Godiva she manages the online lan ...[Read More]

 Kurt Heinmann
Kurt Heinmann
CMO
Reflektion
Prior to joining Reflektion, Kurt was CMO for Marketwired/Sysomos where he relaunched their brands, as well as, led the successful turnaround of the lead generation and content strategy efforts for both brands. Previously Kurt was the CMO for Monetate, where he helped double revenues for the cloud-based browser technology company. Kurt has also hel ...[Read More]

Track E: Mobile and Social

2:40 PM Digital Risk Impact: The Blind Spots in Your Digital Transformation Strategy

Mike Lee, Director, Product Management, Proofpoint

Every brand is leveraging digital channels to engage audiences and build their brand. The advent of omni-channel marketing across an ever-growing list of digital platforms present opportunities and risks for brands where proliferation of presences leads to fraud and fraud leads to cyber threats that can undermine the ability for the brand to defend its voice and authenticity. We will explore the digital risk blind spots that every brand should be aware of and anticipate with technology, process and human capital.
 Mike Lee
Mike Lee
Director, Product Management
Proofpoint
Mike Lee has over 17-year experience leading both product management and marketing teams for global information security vendors. As a product management professional, Mr. Lee has worked with leading global brands including Walmart, Sony, and Bank of America to safeguard their data, employees, and brand.  Today, he is responsible for Proofpoint’s D ...[Read More]

Exhibit Hall Retailer Meet-Ups

2:40 PM Exhibit Hall Retailer Meet-Ups

Kevin Sakamoto, Product Owner - Web, Lululemon Athletica

Join Us In the TV Page Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else.

Topic: Using Fewer Clicks To Get A Speedier Sale
 Kevin Sakamoto
Kevin Sakamoto
Product Owner - Web
Lululemon Athletica
As Product Owner – Web at lululemon, Kevin is responsible for .com development across North America, Australia, New Zealand, China, Hong Kong, and the United Kingdom.  Most recently, Kevin served as Lead Product Owner at Target where he contributed to their Homepage, Navigation, Product Pages, AwesomeShop, and Cartwheel.  Previously, Kevin held Pro ...[Read More]

Track A: Conversion Optimization & How To Beat Amazon

3:05 PM PANEL DISCUSSION REVOLUTION: Consolidating Online And Offline Data For A 360-Degree View Of The Customer

Angela Caltagirone, VP, CRM, Pottery Barn & Mark and Spencer, Williams-Sonoma Inc

Scott Perry, SVP, Digital, Jeromes Furniture Warehouse

Martin Smiley, Director of Digital Marketing Channels, American Apparel

Carl Fredericks, Managing Consultant - Oracle Maxymiser, Oracle Marketing Cloud

As instore digital becomes embedded deeper into the retail experience, it’s never been more important to connect your instore customer experience with the online experience, thereby creating a seamless brand relationship.
These four panelists are making a huge effort to coordinate the online campaign with an offline digital component, and are getting ahead of the competition by:

Sharing order management information across channels for top insights into order process, beginning to end

Establishing real-time collections and publication of product data across channels

Integrating customer data through business plans and objectives for product demand and shipping promotions
 Angela Caltagirone
Angela Caltagirone
VP, CRM, Pottery Barn & Mark and Spencer
Williams-Sonoma Inc
Angela Caltagirone is the VP of Digital & Database Marketing at Williams-Sonoma Inc. leading a large team of marketing professionals who partner with each of Williams-Sonoma Inc.'s seven brands (Williams-Sonoma, Pottery Barn, Pottery Barn Kids, PBTeen, west elm, & Mark and Graham) to manage all digital channels and the ~60 million customer database ...[Read More]

 Scott Perry
Scott Perry
SVP, Digital
Jeromes Furniture Warehouse
Scott Perry has a serious passion for Ecommerce, Omnichannel, digital advertising and business in general. business owner for most of his adult life, he is driven by success. His motto is "efficiency equals profitability". For twenty one Years and running he has been involved in Internet / e-commerce. His business has been mostly centered aro ...[Read More]

 Martin Smiley
Martin Smiley
Director of Digital Marketing Channels
American Apparel
Martin Epstein Smiley is the Director of E-­commerce Marketing Channels at American Apparel where he overseas marketplace and affiliate channel efforts, as well as digital marketing (SEM) initiatives for the apparel brand. Before working at American Apparel, Martin was Partnerships and Consumer Promotions at Target. In his role he managed global an ...[Read More]

 Carl Fredericks
Carl Fredericks
Managing Consultant - Oracle Maxymiser
Oracle Marketing Cloud
Carl Fredericks is a Managing Consultant, for the U.S. Retail and Consumer Goods vertical, within Maxymiser, Oracle’s Marketing Cloud SaaS-based Customer Experience Optimization solution.  With over 10 years of experience, he has exposure to testing across multiple channels from direct mail and email to paid search and E-commerce websites.  Having ...[Read More]

Track B: Usability, Testing & User Experience Optimization

3:05 PM PANEL DISCUSSION REVOLUTION: Captivating Your Customer And Keeping Them On Your Site

Cara Ferguson, Director, Search Marketing, Living Direct, Inc.

Robert Muzingo, Director, E-Commerce And Online Marketing, Joe's Jeans, Inc.

Lillian Hammah, Digital Marketing Manager, Brentwood Home

Marketers are continually engaging their customers with relevant and timely content, but the rise of digital has created a fresh spin and way to get ahead of competitors. So, how should your eCommerce content look and feel, compared to last year? And how can marketers balance the quantity and quality of content consumed across mobile, desktop and instore?

Develop clear knowledge of who your customer is, and which content they prefer to consume (e.g.video)

Creating landing pages to wow at inception and examining ways to evoke an emotional response from your customers

Leveraging exciting shoppable content to bring product details to life

Drive customer retention through content generation and management
 Cara Ferguson
Cara Ferguson
Director, Search Marketing
Living Direct, Inc.
Cara Ferguson has been working in online marketing since 2005 in a variety of verticals including affiliate marketing, real estate, education and most recently in e-commerce. Currently, she is managing the marketing team at Living Direct, an e-commerce company that specializes in niche appliances like wine refrigerators, kegerators and ice makers. ...[Read More]

 Robert Muzingo
Robert Muzingo
Director, E-Commerce And Online Marketing
Joe's Jeans, Inc.
Robert Muzingo is the Director of Ecommerce and Online Marketing for Joe’s Jeans. At JOE’S he is responsible for digital commerce through conversion optimization, website development, user experience design, site operations, site merchandising, online marketing, customer service, logistics and the implementation of emerging technology enhancements ...[Read More]

 Lillian Hammah
Lillian Hammah
Digital Marketing Manager
Brentwood Home
Lillian has worked in the digital marketing industry for over 6 years primarily on QSR, furniture and financial brands focusing on creating optimal site experiences through a/b and multivariate testing while also driving sales and engagement through various paid initiatives. 
...[Read More]

Track C: Brand Innovation, Brand Marketing & Creative

3:05 PM Case Study Revolution: Translating Customer Insights Into Marketing Strategies

Cynthia Kleinbaum, Sr. Director, Performance Marketing, Bonobos, Inc.


 Cynthia Kleinbaum
Cynthia Kleinbaum
Sr. Director, Performance Marketing
Bonobos, Inc.
Cynthia oversees performance marketing at Bonobos. Prior to joining Bonobos, Cynthia led customer retention for Gwynnie Bee and Gilt, was a consultant for the Boston Consulting Group and managed several brands within the Beverages Portfolio of Nestle Mexico. ...[Read More]

Track D: Content & Personalization

3:05 PM PANEL DISCUSSION REVOLUTION: Micro-Storytelling: Building Consumable Content To Engage Customers

Binsen Gonzalez, CMO, Singular Sound

Brita Turner, Director, eCommerce, Godiva

Jon Bausman, Social Media Manager, Cabela's

Everyone knows that content marketing is a  must-have, and that storytelling is the most effective way to engage in content marketing that really matters and resonates with customers.  But in a world where mobile is king, channels are multiplying and attention span is fleeting, how do you create brand stories that break through the clutter? Join these panelists as they demonstrate:

Creating consumable content that can be digested by the viewer in a matter of seconds

Recognizing the consumer as a brand advocate as they share micro-content 

Collating data around who is sharing what, and what products to showcase based on shares 
 Binsen Gonzalez
Binsen Gonzalez
CMO
Singular Sound

Binsen J Gonzalez is a bilingual marketing communications professional with over six years developing integrated campaigns and social corporate responsibility strategy for consumer & tech startups, as well as, global brands - from The Global Economic Forum, to The Fontainebleau. His work experience spans various fields including music, media, so ...[Read More]

 Brita Turner
Brita Turner
Director, eCommerce
Godiva
Brita Turner is currently the Director of Ecommerce at Godiva, coming previously from Bed Bath & Beyond, Amazon.com, and IBM Consulting. She has over 10 years of experience in the technology space, with an MBA from University of North Carolina and concentration in Luxury Goods and Corporate Strategy from ESSEC.  At Godiva she manages the online lan ...[Read More]

 Jon Bausman
Jon Bausman
Social Media Manager
Cabela's
Jon leads the Social Media team for Cabela’s, the World's Foremost Outfitter and a multibillion-dollar outdoor retailer. In the past year, Cabela’s Social Team built their analytics program from the ground up, designed a social influencer program, launched a national summit showcasing some of the top brands and platforms from across the country, an ...[Read More]

Track E: Mobile and Social

3:05 PM PANEL DISCUSSION REVOLUTION: The Rise Of Conversational Commerce To Complete The Purchase

Kristin Hangebrauck, Director, Product Management, Target

Jamieson Yee, Global VP, Product - Fast Fashion, Techstyle Fashion Group

Jon Panella, VP, SapientNitro

Amit Shah, SVP, Online Marketing, 1800 Flowers

Conversational commerce is the latest buzz. Messaging apps have eclipsed social networks in monthly active users, and this could present a big opportunity to retailers. Our panelists discuss the rise of conversational commerce- what it is, what the future may look like and how to take the first steps

Use chat, messaging and voice to instantly link customers, brands, services and bots

Meet your customers unique needs and translate these into a purchase using a single sentence 

Reduce product returns while reducing the cost of traditional customer service channels
 Kristin Hangebrauck
Kristin Hangebrauck
Director, Product Management
Target
Kristin Hangebrauck is a Director of Product Management at Target, responsible for leading teams that connect guests to their account profile and order information throughout their shopping journey. In the last 8 of her 12 years at Target, Kristin has been in a variety of digital roles creating the first mobile gift card in-store payment experience ...[Read More]

 Jamieson Yee
Jamieson Yee
Global VP, Product - Fast Fashion
Techstyle Fashion Group
Jamieson is an experienced entrepreneur and highly skilled global product leader with a wealth of e-commerce experience gained from Warner Music Group, Live Nation Entertainment, Ticketmaster, Musstard and ITV. He also has experience in managing product lifecycles for physical products from Hewlett Packard. He is currently the Global Vice President ...[Read More]

 Jon Panella
Jon Panella
VP
SapientNitro
25 years of technical, consulting and leadership experience in enterprise architecture planning, commerce strategy, product evaluation/selection, software development and technology implementation/support. Currently responsible for Sapient’s Global Customer Engagement Platform Practice which includes sales, strategy, oversight, planning and reviews ...[Read More]

 Amit Shah
Amit Shah
SVP, Online Marketing
1800 Flowers
As Senior Vice President, Online, Mobile & Social Media for 1-800-FLOWERS.COM, Amit’s responsibilities include management of the Company’s online marketing as well as leading the strategic direction and tactical growth of mobile and social commerce. He also leads the innovation group for the company across the portfolio of floral and gourmet food b ...[Read More]

Track F: Career Development/ Leadership

3:05 PM PANEL DISCUSSION REVOLUTION: Creating A Collaborative Cross-Team Culture

Kathy Hecht, VP, Marketing & Business Development, Silver Star Brands

Sheila Howell, VP, Marketing, 1800Flowers.com

Mike Janover, VP, Marketing, ModCloth

Bert Jackson, VP, Omni Channel Engagement, Mattress Firm

In an atmosphere where your eCommerce site and digital channels are living and ever-evolving, you need a team that is all-hands on deck. Silos are now broken—so how do you decipher who is responsible for what? And moreover, who pays for it, and how are the results shared? The experts on this panel will share their answers to these questions, to help you:

Defining collaboration with highlighted individual strengths to build innovative approaches for business goals

Support from senior leadership: setting up mentoring programs and building supportive social relationships

Championing realistic expectations for team members’ responsibilities and team goals…and modifying as needed
 Kathy Hecht
Kathy Hecht
VP, Marketing & Business Development
Silver Star Brands
Kathy is an experienced multi-channel direct marketing executive with over 25 years of know-how in all facets of business processes and consumer sales and marketing,   including experience at companies such as Office Max, Coldwater Creek and Discount School Supply .  Kathy has a proven track record launching new marketing initiatives, and a ta ...[Read More]

 Sheila Howell
Sheila Howell
VP, Marketing
1800Flowers.com
Sheila is a highly accomplished executive with 15+ years of proven experience in developing, planning, and executing effective marketing strategies within dynamic multichannel organizations with a focus on customer lifecycle and segmentation.  She began her marketing career at Victoria’s Secret where she learned the importance of testing, statistic ...[Read More]

 Mike Janover
Mike Janover
VP, Marketing
ModCloth

MikeJanover has over 21 years of marketing and eCommerce experience across B2C andB2B categories and within both agency and client roles.  Mike is currently the VP of Marketing atModCloth.  In this role, Mike isresponsible for all consumer acquisition, conversion and retention marketingand customer experiences.  Prior toModClot ...[Read More]

 Bert Jackson
Bert Jackson
VP, Omni Channel Engagement
Mattress Firm
Time Man of the Year…2 time Olympic Ice Dancing Champion...Pulitzer Prize winning author.  Bert has known none of these accolades, but what he does know are mattresses and how to market them.  A 25 year industry veteran, Bert guides the digital marketing efforts of the MFRM Family of Brands, America’s largest mattress retailer with over 3500 locati ...[Read More]

Exhibit Hall Retailer Meet-Ups

3:05 PM Exhibit Hall Retailer Meet-Ups

Kevin Sakamoto, Product Owner - Web, Lululemon Athletica

Join Us In the TV Page Social Lounge For our Retailer Meet-Up Sessions. Get Free Advice You Can’t Get Anywhere Else.

Topic: Using Fewer Clicks To Get A Speedier Sale
 Kevin Sakamoto
Kevin Sakamoto
Product Owner - Web
Lululemon Athletica
As Product Owner – Web at lululemon, Kevin is responsible for .com development across North America, Australia, New Zealand, China, Hong Kong, and the United Kingdom.  Most recently, Kevin served as Lead Product Owner at Target where he contributed to their Homepage, Navigation, Product Pages, AwesomeShop, and Cartwheel.  Previously, Kevin held Pro ...[Read More]

Invitation-Only Event

3:05 PM Invite-Only Wine Tasting With A Sommelier Hosted By PebblePost

Invitation-Only Event

3:05 PM Invite-Only Whiskey & Bourbon Tasting Hosted By KLARNA

Invitation-Only Event

3:05 PM Invite-Only Craft Beer Session Hosted By SessionM

3:35 PM Afternoon Sweets Break In The Exhibit Hall

We're sweet on you for joining us here in Palm Springs during this break find mini delectable treats that you're sure to savor with all your new retail friends.

Track A: Conversion Optimization & How To Beat Amazon

4:25 PM IT PANEL DISCUSSION: Checkmarks To Being A Disruptive Customer-Centric Organization

Leslie Leifer, VP, eCommerce and Product Development, 1800Flowers com

Loren Simon, Head Of Digital Marketing, Everlane

Greg Bowen, SVP & CTO, Dell

Jay Calavas, Chief Innovation Officer, Tealium

This afternoon’s panel has a long history of  leading major technology rollouts in household brands such as Crate & Barrel, Dell and 1-800 Flowers. But their greatest challenges lie ahead, namely building IT infrastructure that is centered around the customer. Our panelist open their playbooks on:

Building out an eCommerce and IT leadership hierarchy: executive sponsors, operational committees and working teams

Defining new customer KPIs based on lifetime value, retention and service cost

Identifying critical trends that can impact the products you sell and the channels used to sell them
 Leslie Leifer
Leslie Leifer
VP, eCommerce and Product Development
1800Flowers com
Leslie is the Vice President of Enterprise eCommerce Product Management and Development at 1-800-Flowers.com, Inc.  In her current role, Leslie is responsible for ensuring the eCommerce platform and functionality support the 
Enterprise including brands such as:  1-800-Flowers.com, Harry & David, Cheryl's Cookies, The Popcorn Facto ...[Read More]

 Loren Simon
Loren Simon
Head Of Digital Marketing
Everlane
Loren Simon leads Digital Marketing and Analytics at Everlane, the direct-to-consumer retailer based in San Francisco. His passion for the customer, and data driven marketing has resulted in exponential growth in every company where he’s held senior marketing roles including Walmart, PopSugar and Provide Commerce. Before becoming a digital marketin ...[Read More]

 Greg Bowen
Greg Bowen
SVP & CTO
Dell
Greg Bowen serves as the Senior Vice President and CTO of Dell Commerce Services, which includes end-to-end commerce capabilities such as Dell.com, commercial platforms such as Premier, tools for sellers, and technical responsibility for Dell Financial Services. Greg has nearly two decades of experience in the technology industry serving custo ...[Read More]

 Jay Calavas
Jay Calavas
Chief Innovation Officer
Tealium
Jay Calavas has more than 15 years of proven digital marketing experience, and is responsible for helping promote the global adoption of the Tealium brand and products. Prior to this role, Jay first ran global sales at Tealium, helping grow the company into the market leader for enterprise tag management. After that he orchestrated the global launc ...[Read More]

Track B: Usability, Testing & User Experience Optimization

4:25 PM PANEL DISCUSSION REVOLUTION: A/B Critical: Executing Tests To Get Results

Beth Monda, VP, eCommerce, Teleflora

Dan Frailey, Chief Revenue Officer, RuMe

Mike Dimiele, Director, Digital Experience, Pampered Chef Ltd

Kunal Banerjee, Director, Digital Store Operator, Walmart.com

A/B testing allows you to gain insight to your customers and what they want from your online experience. Not all tests will be winners and they may not have as big of an impact as you hoped. Not all of your winning features may win when they’re put all together, but A/B testing is critical to maximize the potential of the experience your site delivers to customers and its return back to you. Executives discuss:

Putting yourself in the customers’ shoes: testing one feature at a time to improve the buying journey

Playing with variations based on traffic your site receives

Running tests and analyzing the results

Focusing on micro-conversions to achieve macro-goals: small wins that pay big dividends
 Beth Monda
Beth Monda
VP, eCommerce
Teleflora
Beth Monda is responsible for leading and executing the ecommerce vision and operations for Teleflora.com, the world’s leading floral service provider.  In her current role, Monda oversees Teleflora’s online and offline marketing strategy, partnership management, UX, merchandising, analytics and site operations.  Among her many achievements since j ...[Read More]

 Dan Frailey
Dan Frailey
Chief Revenue Officer
RuMe
Dan Frailey is Chief Revenue Officer of RuMe, Inc., one of Denver Business Journal's Fastest Growing Private Companies. He oversees sales efforts including Digital. Dan has formerly been a Regional Manager for Groupon, Inc., a management consultant for Roland Berger, GmbH, and an options trader for hedgefund Susquehanna International Group. He atte ...[Read More]

 Mike Dimiele
Mike Dimiele
Director, Digital Experience
Pampered Chef Ltd
Mike DiMiele is the Director of Digital Experience at Pampered Chef. Through his years of experience, he has become the driving force behind user experience, analytics and optimization that happen across web and mobile properties. Mike is recognized as the voice of digital marketing, product management, user experience and executive team members. H ...[Read More]

 Kunal Banerjee
Kunal Banerjee
Director, Digital Store Operator
Walmart.com

Track C: Brand Innovation, Brand Marketing & Creative

4:25 PM PANEL DISCUSSION: Boosting Your Brand Image And Traffic With A Fresh Design

Alex Laney, Director, Product & User Experience, Build.com

Brita Turner, Director, eCommerce, Godiva

Anya Geimanson, VP, Brand & Product Management, Glasses USA

Keep your customers on your toes. Surprise them with a new online experience. Knowing when it’s time to redesign your website is key…but what elements should you consider? The executives on this panel walk you through how to:

Boosting your traffic, search rankings and sales with minimum back-end headache

Testing, assigning resource and getting ROI on your investment

Testing at scale, tracking guest response and making constant adjustments along the way
 Alex Laney
Alex Laney
Director, Product & User Experience
Build.com
Alex Laney is the Director of UX at Build.com, focused on creating the best online experience for the home improvement and building industry.  ...[Read More]

 Brita Turner
Brita Turner
Director, eCommerce
Godiva
Brita Turner is currently the Director of Ecommerce at Godiva, coming previously from Bed Bath & Beyond, Amazon.com, and IBM Consulting. She has over 10 years of experience in the technology space, with an MBA from University of North Carolina and concentration in Luxury Goods and Corporate Strategy from ESSEC.  At Godiva she manages the online lan ...[Read More]

 Anya Geimanson
Anya Geimanson
VP, Brand & Product Management
Glasses USA
Anya leads the product's design, development, optimization and analytics as well as recruited and trained the creative, content, UX and product teams. She's passionate about establishing and scaling lean and agile teams to achieve outstanding business results.
Anya is customer focused and passionate about delivering best-in-class c ...[Read More]

Track D: Content & Personalization

4:25 PM PANEL DISCUSSION REVOLUTION: Converging Content Across Channels To Enhance The Customer Experience

Isamar Batista, Director, CRM, ShoeDazzle

Daniel Gaugler, CMO, PrintingForLess.com

Greg Rice, Manager, Marketing, Newegg

Sameer Patel, CEO, Kahuna

Lauren Beck, Director, Category Management, Proofpoint

The truth is, there is no direct path to purchase. There are many different touchpoints and you need to test and learn which platforms bring the customer to a point of an informed buying decisions. With different content offering different interactions, building a seamless message is a challenge but not impossible. The executives on this panel share how they build a holistic approach to the customer journey via cross platform story-telling content:

Utilizing content to market across various channels 

Quickly creating valuable content that can be used across channels 

Deciding which channel is best to begin marketing the content: starting with one channel and filtering through or releasing content all at once? 

Determining the best KPIs—to measure the effectiveness of your content

Centrally managing content to increase marketing productivity and improve customer experiences
 Isamar Batista
Isamar Batista
Director, CRM
ShoeDazzle
Isamar is the Director of CRM at ShoeDazzle and brings over 6 years of experience in email and retention marketing.  In her current role, Isamar is responsible for the strategy, planning, and execution of marketing initiatives as it applies to customer relationship and experience management. With the use of personalization and dynamic content Isama ...[Read More]

 Daniel Gaugler
Daniel Gaugler
CMO
PrintingForLess.com
Daniel is an entrepreneurial-minded marketer with an extensive background in: marketing technology, integrated marketing programs, direct mail, ecommerce and sales. He has a proven track record of implementing multi-channel marketing systems that leverage technology to drive demand, acquire customers, grow sales, and improve the customer exper ...[Read More]

 Greg Rice
Greg Rice
Manager, Marketing
Newegg
Gregory Rice is the Marketing Manager for Newegg Marketplace- the leading e-commerce marketplace platform for consumer electronics, home automation, and everything tech. In his current position he heads up the content creation and strategy for the B2C initiatives, managing multi-channel marketing campaigns to enrich product launches and drive custo ...[Read More]

 Sameer Patel
Sameer Patel
CEO
Kahuna
Sameer Patel joined Kahuna in August 2016 as CEO and board member to help modern marketers and CMOs transform how they engage and sell to digitally native consumers. Kahuna's customers include Dollar Shave Club, HotelTonight, GoPro, Yelp, and other leading consumer brands. Prior to Kahuna, Sameer was GM/SVP at SAP/SuccessFactors where he led t ...[Read More]

Lauren Beck
Director, Category Management
Proofpoint

Track E: Mobile and Social

4:25 PM PANEL DISCUSSION REVOLUTION: Mobile-First And Customer-Centric: A Hand-In-Hand Combination

Ken Chen, Co-Founder & CMO, NatureBox

Stefanie Taylor, Sr. Director, eCommerce & Marketing, Sears Holdings Corporation

Eli Weiss, Chief Mobile Strategist, B&H Photo

Hear the inside story on how these mobile-first brands are planning their future with the customer at the forefront. You’ll gain invaluable insight into how their mobile programs are performing, how success is defined, and when to go back to the drawing board:

Review the impact (dollar, growth, customer KPIs) across all initiatives that have driven mobile conversion in both your retail and service channels

Implement the latest tracking technology to see when your customer is browsing or buying 

Incentivize eCommerce, mobile, product, IT and instore teams to work towards common goals, doing what’s right for the brand at a macro-level instead of a micro-level
 Ken Chen
Ken Chen
Co-Founder & CMO
NatureBox
In 2011, Ken reunited with his best friend, Gautam, to cofound NatureBox and launched the company in January 2012. Shortly after, he sold W Media and joined NatureBox full time, initially overseeing customer acquisition with a current focus on employee happiness and company culture.
...[Read More]

 Stefanie Taylor
Stefanie Taylor
Sr. Director, eCommerce & Marketing
Sears Holdings Corporation
Stefanie Taylor is currently the Senior Director of Digital Marketing and Ecommerce at Sears Holdings Corporation. Her official scope is delivering $160M in annual sales across three divisions in electronics and smart home technology. In the last ten years, Stefanie has held several positions in marketing and ecommerce at great brands such as Music ...[Read More]

 Eli Weiss
Eli Weiss
Chief Mobile Strategist
B&H Photo
As chief mobile strategist at B&H Photo, Eli is integral to the company’s award winning mobile initiative. His work has earned accolades throughout the industry, as noted in Internet Retailer Hot 100 and Consumer Reports. Prior to his current role, Eli was involved in web software quality assurance at B&H, where he oversaw web site testing as ...[Read More]

Track F: Career Development/ Leadership

4:25 PM Discussion Roundtables

Lindsay Varney, Director, Talent, Stitch Fix

Andrea Grant, Digital Marketing Director, Acquisition and Retention Marketing, Cabela's Inc

Patti Clauss, VP, Global Talent Acquisition, Williams Sonoma, Inc.

eTail is a community where attendees help each other get a leg up in their careers. These roundtables will have a lasting effect on you personally and professionally. Each table has a specific theme—please choose one table to join.

1. Optimizing Your Hiring Approach for High-Volume Recruiting
Lindsay Varney Director of Talent Stitch Fix 

2. Owning Your Career: Milestones To Measure And Continually Grow
Andrea Grant, Director of Digital Marketing, Cabela’s

3. Creative Ways To Target (And Inspire!) Good Talent
Patti Clauss, VP, Global Talent Acquisition, Williams-Sonoma Inc.
 Lindsay Varney
Lindsay Varney
Director, Talent
Stitch Fix
Lindsay Varney is a strategic and accomplished professional with over 15 years of experience in talent acquisition. Focused on talent solutions, technology and operations as well as strategic leadership and business partnership, she’s a strategic player with rich and diverse experience across tech and professional service industries. 
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...[Read More]

 Andrea Grant
Andrea Grant
Digital Marketing Director, Acquisition and Retention Marketing
Cabela's Inc
As Director of Digital Marketing for Cabela's, Andrea Grant oversees the strategic development of existing and new digital innovations in the Cabela’s Denver-based corporate extension office. Prior to joining the World's Foremost Outfitter in 2013, Andrea drove the global loyalty and CRM program at Crocs Inc. Her passion as a customer advocate ...[Read More]

 Patti Clauss
Patti Clauss
VP, Global Talent Acquisition
Williams Sonoma, Inc.
Patti Clauss has been helping companies evaluate talent and hire for over 25 years. Patti began her career in the staffing industry consulting with businesses on their immediate and future needs. After many years of being the top in her field in Seattle for a leading search firm, she was hired away by one of her clients, Eddie Bauer. After hun ...[Read More]

Women In eTail Networking Event And Leadership Panel

4:25 PM Join Us Outdoors For The Women In eTail Networking Event And Leadership Panel

Nizzi Renaud, CMO, Zazzle

Ivka Adam, Founder & CEO, Iconery

Anishiya Taneja, CEO & Founder, Icon

Chelsea Mueller, Head of Digital Marketing and Ecommerce, Cheaper Than Dirt

Andrea Moore, Former SVP, Digital And Ecommerce, Alex and Ani, LLC

Okay ladies, let’s get in formation! Listen and be motivated by an accomplished panel of fierce femmes; then, cultivate new friendships with your table group and discuss the issues that were raised on the panel. The panel will be hosted by the CMO of Zazzle.com, Nizzi Renaud. 

Hosted By:
Nizzi Renaud, CMO, Zazzle

Panelists:
Ivka Adam , Founder & CEO, Iconery
Anishiya Taneja, CEO and Founder, ICON
 Nizzi Renaud
Nizzi Renaud
CMO
Zazzle
Nizzi is helping Zazzle's marketplace ecosystem to reach new heights. From hardcore video gamers to crafty DIY enthusiasts and style aficionados, Nizzi has engaged passionate communities in a variety of forms throughout her career. She had held leadership roles at Refinery29, Atari and Etsy as well as executive roles agency-side across diverse sect ...[Read More]

 Ivka Adam
Ivka Adam
Founder & CEO
Iconery
Ivka Adam is the "lady expert" of the 3-person founding team at Iconery.com, a fast-fashion fine jewelry company currently in stealth mode.  Beyond the usual strategy, business development, marketing and creative direction you’d expect in a CMO role, she also serves as the company's resident hand model and "jewelry tryer-oner."  The founding t ...[Read More]

 Anishiya Taneja
Anishiya Taneja
CEO & Founder
Icon
Anishiya is an angel investor and advisor on product, technology & e-commerce strategy. She is currently consulting for several retail clients and building her own startup, ICON. Most recently, she was CIO at Serena and Lily managing their technology and digital product strategy. Anishiya has worked & started several startups prior to this inc ...[Read More]

 Chelsea Mueller
Chelsea Mueller
Head of Digital Marketing and Ecommerce
Cheaper Than Dirt
Chelsea Mueller has overseen eight full website redesigns, four re-platforming projects, three international expansions, and wants everyone to optimize for mobile shopping. We aren't in a mobile-only world, but we absolutely are in a mobile-first omnichannel phase. She strives to keep Cheaper Than Dirt, a top discount sporting goods retailer, focus ...[Read More]

 Andrea Moore
Andrea Moore
Former SVP, Digital And Ecommerce
Alex and Ani, LLC
Andrea (Gulli) Moore is a Digital and Omni-Channel Executive Consultant with 15+ years’ experience in Fashion Retail and Consumer Brands. Experienced in conceptualizing, launching and growing online and omni-channel businesses proficiently and profitably. Extensive experience in strategy; online and offline marketing; sales planning and forecasting ...[Read More]

4:55 PM Beer And Wine Retailer Hosted Chats – Pick A Focus Table, Bring Your Challenges And Get Solutions (And A Cocktail!)

Cody Cho, VP, Marketing and Technology, Dita

Courtney Connell, Director, Marketing, Cosabella

Eileen Meade, VP, Omnichannel Strategy & Customer Experience, Dicks Sporting Goods

Krista Deshayes, Sr. Director, Marketing, Saatva Mattress

Joel Stevenson, VP & General Manager, Business Sales, Wayfair

David Gottesman, Digital Marketing Director, Teleflora

Loren Simon, Head Of Digital Marketing, Everlane

Anna Veit, Previously Head of US eCommerce, Benefit Cosmetics

Martin Smiley, Director of Digital Marketing Channels, American Apparel

After a full day of sessions, your brain can get overloaded. Relax with a glass of wine (or a cold beer) during our casual chats at the end of the day. These sessions are great to not only mingle with fellow retailers, but get real solutions that you can share with your office. 

Table 1: Brand Protection: Policing Counterfeits To Reduce Grey Market Distribution
Hosted By: Cody Cho, VP, Marketing and Technology, DITA Eyewear

Table 2: Brand Equity And Evoking Emotion In Consumers Is Key To Surviving The Future
Hosted By: Courtney Connell, Marketing Director, Cosabella 

Table 3: Determine The Importance Of Social Based On Your Specific Industry
Hosted By - David Gottesman, Digital Marketing Director, Teleflora

Table 4: Omni-Fulfillment Best Practices
Hosted By: Eileen Meade, VP Omni-channel Strategy and Customer Experience, DICK’s Sporting Goods

Table 5: Logistical Issues With Merging Analytics With Creative To Develop A Smart Strategy
Hosted By: Krista Deshayes, Sr. Director, Marketing , The Saatva Company

Table 6: Putting The “CX” In B2B
Hosted By: Joel Stevenson, Former VP and General Manager - Business Sales, Wayfair

Table 7: Digital Attribution: How Are You Doing It?
Hosted By: Loren Simon, Head of Digital Marketing, Everlane

Table 8: How To Drive Sales At A Prestige Brand When You Can't Discount To Compete
Hosted By: Anna Veit, Director of eCommerce, Benefit Cosmetics

Table 9: The Seller's Journey To China Using Marketplaces
Hosted By: Martin Smiley, Director of Digital Marketing Channels, American Apparel


 Cody Cho
Cody Cho
VP, Marketing and Technology
Dita
Cody Cho is the Vice President of Marketing & Technology at DITA, where he leads the Global Ecommerce and Omnichannel strategy for DITA’s portfolio of luxury eyewear brands including DITA, Thom Browne, and Christian Roth. Over the course of his 6-year tenure, Cody spearheaded several of the company's core business initiatives, including the impleme ...[Read More]

 Courtney Connell
Courtney Connell
Director, Marketing
Cosabella
Courtney Connell is the Marketing Director for Cosabella. Starting with the company in 2013 she has taken its digital presence international in five languages while also urging forward its double digit growth year over year. Courtney continues to guide this Omni-channel, luxury brand into the future with a keen awareness for emerging technology and ...[Read More]

 Eileen Meade
Eileen Meade
VP, Omnichannel Strategy & Customer Experience
Dicks Sporting Goods
Eileen Rodgers Meade is Vice President, Omni-channel Strategy & Customer Experience for DICK’S Sporting Goods, the largest omni-channel full-line sporting goods retailer in the United States.  As of July 30, 2016 the Company operated 649 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthus ...[Read More]

 Krista Deshayes
Krista Deshayes
Sr. Director, Marketing
Saatva Mattress
Krista Deshayes is the Director of Marketing for The Saatva Company.  She joined the company in 2014 and has successfully helped expand The Saatva Company’s growing family of brands that now include Saatva Mattress, Loom & Leaf, and Zenhaven.

She and her team employ complex digital marketing strategies for continued growth.  They lev
...[Read More]

 Joel Stevenson
Joel Stevenson
VP & General Manager, Business Sales
Wayfair
Joel Stevenson currently leads Wayfair's business to business sales division. He began his Wayfair career by leading the company's home improvement products division, followed by his role as Managing Director of Wayfair UK, where he drove growth of the company's international presence. Joel then served as Vice President of FP&A while Wayfair was ma ...[Read More]

 David Gottesman
David Gottesman
Digital Marketing Director
Teleflora
David has spent his entire 10 year career in the digital space.  He is currently the Director of Digital Marketing at Teleflora, responsible for all digital acquisition channels driving to Teleflora.com, as well as SEO, content strategy and social media.  Prior to joining Teleflora, David led the digital acquisition team at Sole Society, an online ...[Read More]

 Loren Simon
Loren Simon
Head Of Digital Marketing
Everlane
Loren Simon leads Digital Marketing and Analytics at Everlane, the direct-to-consumer retailer based in San Francisco. His passion for the customer, and data driven marketing has resulted in exponential growth in every company where he’s held senior marketing roles including Walmart, PopSugar and Provide Commerce. Before becoming a digital marketin ...[Read More]

 Anna Veit
Anna Veit
Previously Head of US eCommerce
Benefit Cosmetics
Anna Veit has over 10 years of retail experience with a track record of profitably increasing online revenue, creating digital, traditional and integrated marketing campaigns that increase awareness and sales, developing and implementing mobile strategies, and evaluating new commerce technologies and trends. Most recently, Anna was the Director of ...[Read More]

 Martin Smiley
Martin Smiley
Director of Digital Marketing Channels
American Apparel
Martin Epstein Smiley is the Director of E-­commerce Marketing Channels at American Apparel where he overseas marketplace and affiliate channel efforts, as well as digital marketing (SEM) initiatives for the apparel brand. Before working at American Apparel, Martin was Partnerships and Consumer Promotions at Target. In his role he managed global an ...[Read More]

5:39 PM Conclusion of Retailer Hosted Chats


5:40 PM eTail Gala Awards Reception

Your eCommerce programs are running like gang busters. Your results are insane. The only thing missing? The industry doesn’t know about it yet! For the last five years, eTail has been honoring the best of the best, recognizing their extraordinary achievements in eCommerce. Past award winners include Staples, Domino’s, Walmart, Sears, The North Face and many more retailers. eTail West 2017 shines a bright light on your success during our Best In Class Awards Reception, at the beautiful Oasis pool. We’ll showcase industry visionaries, rockstars - like you! 




























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