eTail West 2017

February 27 - March 02, 2017

JW Marriott, Palm Springs, CA

1.888.482.6012

Day 1: Omni-channel & Online Growth Strategies

Tuesday, Feb. 28th

Join a community of retail innovators. Get fresh ideas to really drive innovation in your business, online and across channels. Our speakers tackle strategy, growth, disruption and more - how they are revolutionizing retail. Build a long-term vision that is grounded in examples of success from your peers.

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7:25 AM Networking Breakfast & Registration

8:00 AM Opening Remarks & Icebreaker

Megan Kessler, Producer, Worldwide Business Research

Greg Ashton, Producer, Worldwide Business Research

 Megan Kessler
Megan Kessler
Producer
Worldwide Business Research
A creative project manager and detail-oriented professional, Megan specializes in eCommerce and omni-channel market research to build robust conferences. From program writing to onsite execution, she enjoys collaborating with speakers for their insightful presentations and meeting as many attendees as possible. Often asked how she keeps up her infe ...[Read More]

 Greg Ashton
Greg Ashton
Producer
Worldwide Business Research
Greg Ashton is a Senior Director at Worldwide Business Research, a company that develops annual B2B conferences to educate, support and connect the leadership of the world's core industries. Since 2012, Greg has been passionately leading and growing WBR’s flagship brands, including eTail West, eTail Europe & Mobile Shopping. When he is not helping ...[Read More]

8:10 AM Chairperson's Remarks

James Green, CEO, Magnetic

 James Green
James Green
CEO
Magnetic
With more than 20 years of executive leadership experience across public and private companies, James has successfully led the expansion of multiple technology firms in the digital media space. At Magnetic he continues to drive the company’s rapid growth and strategic vision. Having held significant positions with industry leaders The Walt Disney C ...[Read More]

8:25 AM Keynote Fire Side Chat With Walmart

Matt Baer, VP / GM, Home, Walmart

Walmart eCommerce has been leading the charge with omni-channel, and we’re excited to have Matt Baer, a start-up veteran and current Vice President & GM of Home across Walmart.com, Hayneedle, and Jet.  Prior to Walmart he was Founder & Chief Operating Officer of Bezar.com, General Manager of Home & Kitchen at Quirky and Executive Vice President and General Manager at Fab.com. Join us for this exciting kick off fireside chat!
 Matt Baer
Matt Baer
VP / GM, Home
Walmart
Matt is a fourth-generation retail executive, startup veteran, and former attorney.  He currently is Vice President & General Manager of Home across Walmart.com, Hayneedle, and Jet.  Most recently, Matt served as Vice President & General Manager of Home and Hardlines for Walmart.com.  Prior to Walmart he was Founder & Chief Operating Officer of Bez ...[Read More]

8:45 AM Keynote: Demystifying Technology For Commerce Leaders

Colin Bendell, Director, CTO Office, Akamai

Mobile is changing how Commerce businesses approach their customers, and it’s never been more important to understand how technology impacts the customer experience, conversions, and revenue. In an effort to deliver a superior user experience, companies are increasingly relying on third parties to provide everything from stylistic elements to social integrations, which can slow down sites and sabotage the very user experience they’re trying to improve. Akamai’s Colin Bendell, Director CTO Office, will discuss how Commerce companies can recognize and address the challenges inherent in embracing the latest mobile technologies and optimizations such as:

HTTP/2, IPv6, and core technologies
Images and Video for mobile experiences
Cellular optimizations

 Colin Bendell
Colin Bendell
Director, CTO Office
Akamai
Colin Bendell is part of Akamai’s CTO office and author of “High Performance Images”. He speaks globally to audiences about mobile performance, images and devops. Colin has a background as a full stack developer building solutions for Commerce, Real Estate, Heavy Equipment, and Healthcare industries. Previously, Colin also owned and operated an aut ...[Read More]

9:05 AM Keynote: Barnes & Noble: A Digital Transformation

Fred Argir, Chief Digital Officer, Barnes & Noble Inc

Barnes & Noble is reinventing its ecommerce experience, NOOK® experience and mobile engagement. In this session, Chief Digital Officer Fred Argir will provide details on the enhanced digital customer experience, offer a dialogue on our new mobile experiences and share how their complement of NOOK Books® is supporting our overall digital offering to people who love to read. 
 Fred Argir
Fred Argir
Chief Digital Officer
Barnes & Noble Inc
Frederic (Fred) D. Argir was appointed Vice President and Chief Digital Officer for Barnes & Noble, Inc., in July 2015. Mr. Argir oversees the E-Commerce and NOOK businesses, which are part of Retail. 
Mr. Argir joined the Company from Toys “R” Us, Inc., where he served as Chief Digital Officer since 2012, overseeing digita ...[Read More]

9:30 AM C-LEVEL KEYNOTE PANEL DISCUSSION: Organizational and Cultural Transformation To Execute Omni-Channel Experiences

Yona Shtern, Chief E-Commerce And Omni-Channel Advisor, Sears Canada

Ivy Chin, Divisional Senior Vice President, Digital, PetSmart

Blair Dunn, VP/GM, OldNavy.com, Gap Inc.

Kevin Moffitt, SVP, eCommerce, Office Depot

Nick Worth, CMO, Selligent

This kick-off keynote panel delves into all things omni-channel.  Learn how to transform your culture to execute successful omni-channel initiatives, what works, what doesn’t, and what’s coming down the pipeline for leading omni-channel retailers.

•Looking at how to structure your organization to have omni-channel capabilities (reporting structures and cultural transformation)

•Examining how collaborative the culture is within your organization to execute omni-channel effectively

•Making necessary adjustments as your omni-channel strategy evolves

•Developing an overall picture of your customer as the foundation for your strategy
 Yona Shtern
Yona Shtern
Chief E-Commerce And Omni-Channel Advisor
Sears Canada
Yona Shtern is the Head of E-Commerce and Omni-Channel at Sears Canada – the leading omni-channel destination for major appliances, mattresses, furniture, home goods and fashion in Canada – with catalog, e-commerce and retail stores from coast to coast. Prior to joining Sears he was co-founder and CEO and President of Beyond the Rack.  The com ...[Read More]

 Ivy Chin
Ivy Chin
Divisional Senior Vice President, Digital
PetSmart
Ivy Chin, Divisional SVP of Digital, leads Omni-channel strategy and business for thePetSmart.com site.

Prior to joining PetSmart, Ms. Chin served as the senior vice president of e-commerce for Belk. Under her leadership and guidance, the Belk.com site was recognized by Internet Retailer as the fastest growing e-Ret ...[Read More]

 Blair Dunn
Blair Dunn
VP/GM, OldNavy.com
Gap Inc.
Since joining Gap Inc. in April 2009, Blair has worked exclusively at Old Navy, applying his leadership experience in various strategic and operational roles that directly contribute to the brand’s success. He is currently VP & GM, Online, Old Navy, where he is responsible for leading and managing all aspects of both IM and Merchandising for O ...[Read More]

 Kevin Moffitt
Kevin Moffitt
SVP, eCommerce
Office Depot
Kevin Moffitt is Senior Vice President, eCommerce for Office Depot. Kevin manages Office Depot's Direct Business Unit and has broad leadership responsibilities for integrating digital and omni-channel capabilities across the enterprise. His teams lead Office Depot's digital marketing, analytics, product management, creative, mobile, and social effo ...[Read More]

 Nick Worth
Nick Worth
CMO
Selligent
A digital marketing entrepreneur, Nick Worth has worked closely with a number of innovative platforms and agencies throughout his career. Currently, he directs Selligent’s go-to-market strategy and sits on the company’s board. As Selligent’s Storyteller-in-Chief, he speaks frequently about the latest marketing trends to audiences around the world. ...[Read More]

10:00 AM Get Your Buzz On Morning Break In The Exhibit Hall

It’s the first break of eTail West—meet the executives who you’ll be networking with over the next 3 days. And don’t forget to “Cheers!” to the start of the event with either a mimosa or Bloody Mary!

10:50 AM Keynote: Mobile Commerce And Millennials - The Next Step In The Evolution Of The Wholesale Shopping

Chieh Huang, CEO, Boxed Wholesale

Technology has forever changed the way we live our lives, whether it's how we choose to receive our news online, make our doctor's appointments, even how we book travel.  No one embraces these changes quite like Millennials.   The next generation of shoppers are increasingly moving away from the brick and mortar store model, in favor of the convenience of shopping from their handheld device.  In a recent nationwide survey, over 90 percent of Millennials report making purchases on their smartphone each month, and advancements in technology have even changed how we shop in bulk for everyday essentials. Boxed Wholesale was created specifically for consumers for the following reasons:

Save time - Today's shopper don't want to commit to spending half their day traveling to a brick and mortar wholesale shopping club, waiting on long lines to check out, then traveling back home, only to spend more time unloading the items.

Save money - Boxed offers large-sized items and quantities, with wholesale pricing (without charging a shopping club annual membership fee) for those who understand the savings come when you buy in bulk.  

Convenience - With Boxed, you can order anytime ,from anywhere, right on your smart phone or computer....and orders are shipped to your doorstep.  Boxed does all the heavy lifting....and packages come in 2 days or less.

 Chieh Huang
Chieh Huang
CEO
Boxed Wholesale
Chieh Huang is the CEO and a Co-founder of Boxed Wholesale.  Boxed is the wholesale experience for those without the time, means or patience for a brick-and-mortar warehouse club trip.  The company currently delivers to anywhere in the Continental USA, and has raised $150 million in funding to date.  In 2015, Chieh announced he would be person ...[Read More]

11:15 AM Keynote Presentation

Jaysen Gillespie, VP, Analytics, Insights and Data Science, Criteo

Learn about the latest digital and retail trends from Criteo

 Jaysen Gillespie
Jaysen Gillespie
VP, Analytics, Insights and Data Science
Criteo
Jaysen has served as the lead analytical resource for Criteo in the Americas for over four years.  His present position as the VP of Analytics and Data Science allows him to bridge the gap between the vast storehouse of data logged by Criteo and the need to deliver robust insights to both Criteo clients and internal customers.  Jaysen has two ...[Read More]

General Session

11:40 AM C-LEVEL KEYNOTE PANEL DISCUSSION: The Next Generation of Retail

Fred Waugh, CMO, Invodo

Amy Ard, CFO, Le Tote

Beth Gumm, CMO, American Giant

Amy Errett, CEO & Founder, Madison Reed Inc.

The retail industry is marked by frequent changes in the digital landscape.  There are multiple opportunities ahead in terms of customer engagement and acquisition, but retailers have to understand what technology, tools and channels will bring them an ROI.  Our panelists help you shape the landscape of retail’s future and figure out what opportunities you should take advantage of right now.  

• How are you defining the future of retail experiences? 

• What is it that is driving your business?

• How have you been able to build a successful retail business?

• What technologies will be shaping the next generation of retail?

• What have been the key differentiators for you?

 Fred Waugh
Fred Waugh
CMO
Invodo
Fred Waugh leads Invodo's marketing organization, responsible for understanding and responding to the latest trends affecting video and commerce. He leads teams responsible for content, digital marketing, communications, product management, partnerships and inside sales. Fred has been leading marketing teams for more than 20 years across a wide ran ...[Read More]

Amy Ard
CFO
Le Tote

 Beth Gumm
Beth Gumm
CMO
American Giant
Beth Gumm is Chief Marketing Officer at American Giant, leading the company's marketing and e-commerce efforts. With more than 20 years in general management, classical marketing, omni-channel retail, and start-ups, Beth believes in and builds brands that put consumers first, are authentic, and deliver value through meaningful, differentiated ...[Read More]

 Amy Errett
Amy Errett
CEO & Founder
Madison Reed Inc.
Amy’s career has spanned the investment, consumer goods, and nonprofit humanitarian worlds, including leadership roles as General Partner at venture capital firm Maveron, Chief Asset Gathering Officer at E*Trade, and chair of the board of Glide Foundation as well a board member of the UCONN foundation and Common Sense Media. Among Amy's citati ...[Read More]

Invitation-Only Event

11:40 AM C-Level Invitation-Only Boardroom

Want to meet other C-suite retail executives at the conference?  This session can’t be missed.  You’ll mingle in small group discussions in a private room focusing on your most pressing, mission critical topics. And this is for C-Level retail executives only. Mimosas will be served! For more information about how to participate please contact lori.hawthorne@wbresearch.com

General Session

12:10 PM GUEST SPEAKER KEYNOTE: The Shift To OnDemand

Jeremiah Owyang, Founder, Crowd Companies

The customer expectation has changed, they want things shipped to them now.


Technologies are emerging more rapidly than ever and they’re changing customer relationships with your brand. Customers want things fast through their mobile devices and are shifting their buying patterns to those that can make things happen now.


Rather than remain reactive, leading companies are proactively examining how these new technologies affect their business model and how they must shift to survive. Identifying technology trends that impact your industry, Owyang provides clear examples of the business models you’ll need to consider as you lead your company into the future.


This game-changing presentation includes:

A research based overview of the key on-demand technologies, what causes them and how fast they are growing.

An overview of real world case examples of brands that have shifted their business models to on-demand with real world business results.

Specific recommendations on how your company can take advantage of on-demand services now. 

 Jeremiah Owyang
Jeremiah Owyang
Founder
Crowd Companies
The leading expert on crowd technology and the collaborative economy, Jeremiah Owyang is an instrumental force in helping shape the culture of sharing that defines much of life today. With his astute ability to sift through the latest trends, disruptions and technological advances, Owyang identifies the underlying factors of tech innovation so ...[Read More]

Invitation-Only Event

12:10 PM C-Level Invitation-Only Boardroom

Want to meet other C-suite retail executives at the conference?  This session can’t be missed.  You’ll mingle in small group discussions in a private room focusing on your most pressing, mission critical topics. And this is for C-Level retail executives only. Mimosas will be served! For more information about how to participate please contact lori.hawthorne@wbresearch.com. 

Lunch & Networking For All Attendees

12:30 PM Meet & Greet Lunch & Networking For All Attendees

Meet & Greet Lunch & Networking For All Attendees

Invitation-Only Private Lunch

12:30 PM PRIVATE LUNCH Hosted By Mediamath

This private lunch is for retail executives only, and is also by invitation-only.

Invitation-Only Private Lunch

12:30 PM PRIVATE LUNCH Hosted By Mobify

This private lunch is for retail executives only, and is also by invitation-only.

Invitation-Only Private Lunch

12:30 PM PRIVATE LUNCH Hosted By Trueffect

This private lunch is for retail executives only, and is also by invitation-only.

Invitation-Only Private Lunch

12:30 PM PRIVATE LUNCH Hosted By Elite SEM & Google

This private lunch is for retail executives only, and is also by invitation-only.

Invitation-Only Private Lunch

12:30 PM PRIVATE LUNCH Hosted By Movable Ink

This private lunch is for retail executives only, and is also by invitation-only.

Track A: Conversion Optimization & How To Beat Amazon

1:30 PM Chairperson’s Opening Remarks

Keren Zimmerman, Co-Founder & President NA, Personali


 Keren Zimmerman
Keren Zimmerman
Co-Founder & President NA
Personali
Keren Zimmerman is the co- founder and President NA of Personali. She founded Personali with the vision of using data driven solutions to enable retailers to achieve a range of objectives, specifically increased sales and improved profitability, through the power of behavioral economics. Personali helps top-tier retailers increase sales and profita ...[Read More]

Track B: Omni-Channel Everything (From Operations to Fulfillment)

1:30 PM Chairperson’s Opening Remarks

Sarah Strobhar, Strategic Account Executive, Onera


 Sarah Strobhar
Sarah Strobhar
Strategic Account Executive
Onera
Sarah Strobhar has over a decade of experience in go-to-market strategy, enterprise software sales, and global account management at cutting-edge technology companies where innovative products are transforming legacy industries. She is currently a Strategic Account Executive at Onera, a Silicon Valley-based startup that is applying data scienc ...[Read More]

Track C: Retention, Loyalty & Engagement

1:30 PM Chairperson’s Opening Remarks

Akash Bhatia, Co-Founder & CEO, Infinite Analytics

Opening remarks from Infinite Analytics

Akash Bhatia
Co-Founder & CEO
Infinite Analytics

Track D: Customer Acquisition Strategies & Marketplaces

1:30 PM Chairperson’s Opening Remarks

Michael Strachan, Associate Director, Client Services, Elite SEM


Michael Strachan
Associate Director, Client Services
Elite SEM

Track E: Global Fundamentals of eCommerce & B2B

1:30 PM Chairperson’s Opening Remarks

Brian Beck, SVP Ecommerce & Omni-Channel Strategy, Guidance


 Brian Beck
Brian Beck
SVP Ecommerce & Omni-Channel Strategy
Guidance
Brian Beck has 20+ years of experience, including more than a decade as a hands-on C-level Ecommerce executive.   He has achieved high growth rates in excess of 100% per year and has held full P&L responsibility up to $100 million as the lead digital executive in both early stage and multi-billion dollar enterprises.   He is an expert in the areas ...[Read More]

Track F: Omni-Channel Marketing

1:30 PM Chairperson’s Opening Remarks

Romney Evan, Co-Founder, True Fit


Romney Evan
Co-Founder
True Fit

Track A: Conversion Optimization & How To Beat Amazon

1:35 PM Retail: State of the Union

Mark Walker, CEO, JackThreads

While real disruption has come to many areas of retail, digital fashion brands and brick and mortar stores have not. In 2015, retail purchases climbed just 2.1 percent – wrapping the weakest year since 2009. Further, there is a massive disconnect between traditional brick and mortar and the next generation of shoppers – Millennials.

So, in the current economic climate – how do brands win? Traditionally, brands won through superior product offering, shipping or price. But, to win as a retail brand today, you need to become an experience-first brand that is tailored to how millenials shop. Brands like Uber, Casper and JackThreads have combined their offering with a digital experience. We’ll take deep dive into their stories and uncover how they are exceeding customer expectations today.

 Mark Walker
Mark Walker
CEO
JackThreads
Mark Walker is the CEO at JackThreads, responsible for overseeing the continued evolution and expansion of the brand. Prior to joining JackThreads, Walker was the GM and EVP at Rue La La where he was responsible for defining their Men’s business and more than doubling the breadth of brands offered. Prior to that, Walker was the CMO of Global M ...[Read More]

Track B: Omni-Channel Everything (From Operations to Fulfillment)

1:35 PM Case Study Revolution: The Relevance Of Supply Chain In A Customer / Merchandising Focused Organization

Willis Weirich, VP, Logistics, Neiman Marcus Group

Willis handles all aspects of global logistics and the intersection with fulfillment in Neiman Marcus’ omnichannel supply chain.  In this eye opening session, he explains why supply chain must be an integral consideration of your customer’s experience in an omnichannel environment, even if your organization is merchant centric.


 Willis Weirich
Willis Weirich
VP, Logistics
Neiman Marcus Group
Willis Weirich is Vice President Logistics for Neiman Marcus where he leads a team responsible for supporting the various brands within the organization’s portfolio.  His scope includes all aspects of global logistics and the intersection with fulfillment in Neiman Marcus’ omnichannel supply chain. 

His prior experience includes dir
...[Read More]

Track C: Retention, Loyalty & Engagement

1:35 PM Using Data For Dynamic Personalization And Recommendations To Drive Purchases

Jason Gowans, VP, Marketing Analytics & Technology, Nordstrom

We know data unlocks so much potential to understand the customer, but you should use information to “nudge” the customer a little more. Jason presents how a small suggestion can pay off big for your bottom line by:

Tracking buyers’ search and purchase patterns

Leveraging search and product purchases to display recommended products 

Moving the customer along the path to purchase by pushing personalized content

 Jason Gowans
Jason Gowans
VP, Marketing Analytics & Technology
Nordstrom
Jason Gowans is the Vice President of Marketing Analytics and Technology for Nordstrom. Previously, as Director of the Data Lab at Nortdstrom, Jason lead the team that built data products aimed at driving new customer acquisition, improving the existing customer experience, and creating incremental revenue for the company via product recommend ...[Read More]

Track D: Customer Acquisition Strategies & Marketplaces

1:35 PM Case Study Revolution: Drive Revenue By Fueling The eCommerce Flywheel

Neil Ackerman, Director, Global eCommerce, Mondelez International Inc

To infinitely increase customer demand, Mondolez hit upon the idea of an eCommerce flywheel, that seamlessly links price, selection, trust in your brand, content, service, availability and convenience. Here Neil delves into each  area, explaining Mondolez’s best practices in each and teaching you how to make the whole greater than the sum of the parts. With the flywheel as a backdrop, you’ll leave the room with key takeaways on how to:

Improve engagement with copy and content

Get online product assortment and stocking right every time

be discoverable first time

 Neil Ackerman
Neil Ackerman
Director, Global eCommerce
Mondelez International Inc
Neil Ackerman is the Director of Global eCommerce for Mondelez International focused on supply chain efficiency, data analytics and technology innovation.

Prior to this role, Neil spent 3 years at Amazon as the General Manager of Fulfillment By Amazon, inventing and leading the newly launched global Small and Light ...[Read More]

Track E: Global Fundamentals of eCommerce & B2B

1:35 PM Setting Up A Framework For Thinking About Centralized, Regionalized, Localized Global Expansion

Sarah Veit Wallis, GM, Lifestyle, Digital Store Operations, Walmart

Sarah recently led the global ecommerce rollout for Bare Escentuals and has a strong framework for thinking about centralized, regionalized, localized structure. She’ll outline the line items you need to place in each, and present a detailed plan for going global with your brand.

 Sarah Veit Wallis
Sarah Veit Wallis
GM, Lifestyle, Digital Store Operations
Walmart
Sarah Veit Wallis has worked in ecommerce for 20years. She started her career at Boston Consulting Group then spent time at anearly Kleiner Perkins startup. After graduating from Stanford Graduate Schoolof Business, she launched a niche ecommerce startup. Since then, she has spenttime in various digital and cross-channel roles at Gymboree, Bare Esc ...[Read More]

Track F: Omni-Channel Marketing

1:35 PM Case Study Revolution: Combining Data Sources From Online And Instore To Generate Insights

Kinjal Shah, Director, Digital and Operations Analytics - Omnichannel Group, JCP Media Inc

Kinjal will talk about how he staffed teams in JCP Home office (Plano, TX) and India (JCP Tech Center, Bangalore) with diverse skillsets to meet the needs of his stakeholders across JCPenney. He will also talk about his 3 areas of focus (tools, people, and processes) to ignite and establish data-oriented decision making culture throughout the omnichannel organization. He will then discuss how his team leverages data from inventory management, supply chain and digital analytics to inform decisions for both digital marketers and store operations. Lastly he will discuss the use cases of expanding assortment based on competitive data, booking every possible sale by expanding fulfillment options, while minimizing the cost of shipping and getting the products in the hands of the customer quickly.
 Kinjal Shah
Kinjal Shah
Director, Digital and Operations Analytics - Omnichannel Group
JCP Media Inc
Kinjal Shah is Director of Digital and Operations Analytics for the Omnichannel group at JCPenney. He is leading a global team of analysts and data scientists who leverage insights generated from online and offline datasets to bring efficiencies across the digital channels, online merchandizing, assortment expansion and multi-channel fulfillment op ...[Read More]

Exhibit Hall Retailer Meet-Ups

1:35 PM How To Move From Batch-And-Blast To One-To-One Email Marketing

Chelsea Mueller, Head of Digital Marketing and Ecommerce, Cheaper Than Dirt

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
 Chelsea Mueller
Chelsea Mueller
Head of Digital Marketing and Ecommerce
Cheaper Than Dirt
Chelsea Mueller has overseen eight full website redesigns, four re-platforming projects, three international expansions, and wants everyone to optimize for mobile shopping. We aren't in a mobile-only world, but we absolutely are in a mobile-first omnichannel phase. She strives to keep Cheaper Than Dirt, a top discount sporting goods retailer, focus ...[Read More]

Track A: Conversion Optimization & How To Beat Amazon

2:05 PM Personalized Product Discovery: A New Era in Online Merchandising

Meyar Sheik, CEO & Co-Founder, Certona

Scott Erdman, CMO, eBags

eBags launched a strategic business initiative to make the entire shopping experience more personalized. Working closely with Certona, a global leader in personalization solutions, eBags was able to identify optimization opportunities that focused on improving individualized product discovery and findability. The success of the new personalization program contributed to a record breaking 2016 holiday season. Join this session to hear how eBags was able to achieve a 1:1 personalized shopping experience, increasing engagement and customer lifetime value.
 Meyar Sheik
Meyar Sheik
CEO & Co-Founder
Certona
Meyar Sheik co-founded Certona in 2004 and serves as the Chief Executive Officer. Under his guidance, the company has grown into the top omnichannel personalization provider for today’s largest brands and retailers around the world.  For the past ten years, Meyar has been focusing on applying Certona’s innovative consumer profiling, behavioral targ ...[Read More]

 Scott Erdman
Scott Erdman
CMO
eBags
Scott Erdman is the Chief Merchandising Officer at eBags, the leading online retailer of travel-related products in the world. Erdman joined the company in 2016 as a veteran in retail, merchandising and ecommerce with more than 20 years of experience in luxury retail, apparel and accessories. At eBags, Erdman oversees the merchandising, private lab ...[Read More]

Track B: Omni-Channel Everything (From Operations to Fulfillment)

2:05 PM Making Omnichannel A Reality

Patrick Hounsell, General Manager, Retail Practice, Merkle

Omnichannel – everyone is talking about it but very few are doing it. In this session, learn how major retailers tie together touchpoints and seamlessly link in-store to digital to mobile, allowing them to target prospects and deepen relationships with existing customers. Through a focus on technology, enablement and data driven decision-making see how other retailers are able to take make omnichannel a reality.
 Patrick Hounsell
Patrick Hounsell
General Manager, Retail Practice
Merkle
Patrick brings more than 14 years of digital media and marketing experience. Prior to Merkle, Patrick spent 12 years at Razorfish, one of the largest interactive marketing and technology companies in the world. As SVP and GM Media, Patrick was responsible for leading Razorfish’s Media practice -- including paid media, search, social media, emerging ...[Read More]

Track C: Retention, Loyalty & Engagement

2:05 PM Creating Customer Loyalty by Reinventing Lifecycle Best Practices

Greg Zakowicz, Sr. eCommerce Marketing Analyst, Bronto

Consumer behavior is changing, and with these changes come a new set of expectations for retailers. To drive loyalty, providing consumers with relevant communications is now more critical than ever. Traditionally, lifecycle messages like a welcome and cart abandonment series were the primary engagement tactic. But if consumer behavior is changing, shouldn’t your strategy behind these messages also be changing? Join Senior Commerce Marketing Analyst Greg Zakowicz, where he will discuss:
 
•    Insights into today’s consumers and why customization is key.
•    Cart abandonment strategies that deliver relevance and converts.
•    Welcome series tactics that create relevance from the get-go.

 Greg Zakowicz
Greg Zakowicz
Sr. eCommerce Marketing Analyst
Bronto
Greg Zakowicz has more than 10 years of experience in email, mobile and social media marketing. He regularly provides commerce marketers with in-depth analysis of their marketing programs, including recommendations for improvement, best practice support and implementation guidance and execution. Zakowicz often speaks on webinars and at ecommerce ev ...[Read More]

Track D: Customer Acquisition Strategies & Marketplaces

2:05 PM Implementing Sophisticated Cross-Channel Retention Strategies Without Burning IT Resources

Nick Lamothe, Sr. Marketing Manager, Reebok

Fayez Mohamood, Co-Founder & CEO, Bluecore

Hear about the latest trends in digital and retail during this dynamic session. Our speakers will present with a retail client. 
 Nick Lamothe
Nick Lamothe
Sr. Marketing Manager
Reebok

 Fayez Mohamood
Fayez Mohamood
Co-Founder & CEO
Bluecore
Fayez is the Co-Founder and CEO of Bluecore, where they are transforming the way eCommerce marketers use data and automation to communicate with customers. Bluecore’s marketing automation software is designed to simplify the process of ingesting terabytes of behavioral data and automatically taking action on precise insights, driving engagement and ...[Read More]

Track E: Global Fundamentals of eCommerce & B2B

2:05 PM 1010data and Vega present: Winning in eCommerce: A Playbook to eCategory Management

Sam Bhavnani, Area VP, 1010Data

Chris Attadia, eCommerce Manager, Vega

How can consumer goods companies compete in ecommerce against smaller, nimbler disruptors that are quickly gaining market share? Explore successful e-category management with experts from Vega (White Wave Foods/Danone) and 1010data as they cover how it differs from traditional category management. Deep dive into the keys to success, the 4 P’s for omnichannel and how to accurately measure performance. Plus, get a snapshot of the state of the industry with a preview of the 1010data 2016 CPG report for online share, sales and conversions before it's published.
 Sam Bhavnani
Sam Bhavnani
Area VP
1010Data
Sam’s expertise is in cutting edge research for the digital age.  He applies his skills set to helping consumer brands and retailers make the best use of their data to drive better business decisions. Sam co-founded Quantio (acquired by 1010data), which was the first research firm to focus on tracking what consumers purchased online. Prior to that ...[Read More]

 Chris Attadia
Chris Attadia
eCommerce Manager
Vega
Chris Attadia is the eCommerce Manager at Vega, a manufacturer of plant-based protein powders, bars, supplements, and more. He helped create the eCommerce department at Vega and has rapidly grown the Vega brand online, establishing Vega as a leader in plant-based nutrition. He has a passion for eCommerce and has taken his experience from consumer e ...[Read More]

Track F: Omni-Channel Marketing

2:05 PM Create Repeat Buyers From First-Time Shoppers

Denis Coombes, Director, ROI REVOLUTION

Jason Ovshak, eCommerce & Digital Marketing Executive, Brighton Collectibles

Window shoppers don’t just plague brick-and-mortar retailers. Ecommerce sites lose money every day to shoppers who click ads but are ‘just looking.’ Luckily, you don’t have to settle for losing revenue to one-time shoppers and blue-moon buyers. In this session, you’ll learn from the joint experiences of Jason Ovshak, Executive of Ecommerce & Digital Marketing at Brighton Collectibles, and digital marketing veteran Denis Coombes of ROI Revolution. Jason and Denis will share the story of Brighton’s quest to improve customer loyalty and conversion – and teach you the strategies you need to start your own journey. Topics covered will include audience engagement, unique ways to segment your best customers, and how to use your existing audience to drive even more traffic.
 Denis Coombes
Denis Coombes
Director
ROI REVOLUTION
Denis hails from South Africa, where he received his Masters degree in Marketing from the University of Johannesburg. He has been running online marketing campaigns for various clients all over the world since 2004. He moved to Raleigh, NC, in early 2006 and joined ROI Revolution shortly thereafter. In his time at ROI, Denis has overseen tens of mi ...[Read More]

 Jason Ovshak
Jason Ovshak
eCommerce & Digital Marketing Executive
Brighton Collectibles
Jason graduated from the University of North Florida in 1996 and relocated to Southern California post-graduation.  He has lived and worked in the Los Angeles area ever since. His diverse background includes stints in luxury hotel marketing as well as specialty retail. Since 2004, Jason has worked exclusively in the digital space. He has led teams ...[Read More]

Exhibit Hall Retailer Meet-Ups

2:05 PM How To Move From Batch-And-Blast To One-To-One Email Marketing

Chelsea Mueller, Head of Digital Marketing and Ecommerce, Cheaper Than Dirt

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
 Chelsea Mueller
Chelsea Mueller
Head of Digital Marketing and Ecommerce
Cheaper Than Dirt
Chelsea Mueller has overseen eight full website redesigns, four re-platforming projects, three international expansions, and wants everyone to optimize for mobile shopping. We aren't in a mobile-only world, but we absolutely are in a mobile-first omnichannel phase. She strives to keep Cheaper Than Dirt, a top discount sporting goods retailer, focus ...[Read More]

Track A: Conversion Optimization & How To Beat Amazon

2:30 PM PANEL DISCUSSION: Here's What eCommerce Will Look Like In The Future

Michael Hughes, Founder & CEO, Plush Beds

Stephanie Messiter, VP, Marketing, REVOLVE

Amy Labroo, Director, Digital Marketing, Virgin America

Allon Caidar, CEO, TVPage

Place your bets on these predictions! The leaders on this panel take their years of experience and share what they think it takes for a company to grow in today’s market. Join them to look into their crystal balls as they discuss:

What it will look like when you start an eCommerce company in 2017?

What tools do you use to do that? To enable growth in today’s market?

How is growth redefined now?
 Michael Hughes
Michael Hughes
Founder & CEO
Plush Beds
Michael Hughes is an experienced entrepreneur with a track record that extends over 25 years in both e-commerce and offline direct selling. It’s Michael’s commitment to excellence in craftsmanship and to a superior customer experience that has driven PlushBeds to become one of America’s largest online retailers of natural latex mattresses that are ...[Read More]

 Stephanie Messiter
Stephanie Messiter
VP, Marketing
REVOLVE
Stephanie Messiter is the Vice President of Performance Marketing at REVOLVE and FORWARD by Elyse Walker, home to the world's most-coveted designer apparel, shoes & accessories carrying over 600 brands. Stephanie and her team develop and execute all cross-platform marketing and digital advertising campaigns across desktop and mobile. Additiona ...[Read More]

 Amy Labroo
Amy Labroo
Director, Digital Marketing
Virgin America
Amy Labroo has 14+ years of experience and expertise leading digital strategy. Her areas of expertise include digital marketing acquisition channels (search, SEO, paid media, display, affiliate marketing, social media, eMail), web analytics, multivariate testing and product development. Amy is currently the Head of Digital Marketing at Virgin Ameri ...[Read More]

 Allon Caidar
Allon Caidar
CEO
TVPage
Allon Caidar oversees TVPage’s strategic vision and operations. Prior to TVPage, Allon was co-founder & CEO of Opticomm, a broadcast video systems company that was sold to Emcore. Customers included NBC, Sony, Viacom and ESPN. Prior to Opticomm, Allon was vice president at Hotbar, an Internet media company that reached over 20 million users in less ...[Read More]

Track B: Omni-Channel Everything (From Operations to Fulfillment)

2:30 PM PANEL DISCUSSION: Surprising And Delighting Your Customers With Delivery

Mike Dimiele, Director, Digital Experience, Pampered Chef Ltd

Eric Adams, VP, Operations, Dollar Shave Club

Amit Sharma, CEO & Founder, Narvar

With omni-channel being as popular as ever, the experience does not end when the customer adds their credit card information to order. With customer expectation as high as ever, your brand must deliver on a premier end-to-end user experience. This panel of experts discusses how you can influence your customer to buy again just by opening their parcel. Join them as they share tips on: 

Thinking about the experience: considering where and when customers are opening their package

Defeating post-purchase dissonance: delivering on the shipping experience with communications

Inserting a “surprise and delight” item—including in-package collateral, giving them incentive to buy online and ship

Post-receiving experience: nudging buyers with marketing collateral to share their experience via social media

 Mike Dimiele
Mike Dimiele
Director, Digital Experience
Pampered Chef Ltd
Mike DiMiele is the Director of Digital Experience at Pampered Chef. Through his years of experience, he has become the driving force behind user experience, analytics and optimization that happen across web and mobile properties. Mike is recognized as the voice of digital marketing, product management, user experience and executive team members. H ...[Read More]

 Eric Adams
Eric Adams
VP, Operations
Dollar Shave Club
Eric Adams is the VP of Operations at Dollar Shave Club where he oversees the company’s supply chain including inventory procurement, fulfillment & shipping, credit card processing, and international operations.  Eric joined DSC at the start of 2013 and was also responsible for Finance and Accounting in the company’s early days.  Prior to joining t ...[Read More]

 Amit Sharma
Amit Sharma
CEO & Founder
Narvar
Amit Sharma is the founder and CEO of Narvar, the premium post-purchase platform that helps leading brands and retailers build stronger relationships with their customers beyond the ‘buy button’, resulting in greater customer engagement and loyalty. Amit has more than 15 years of experience across supply chain, information technology and busin ...[Read More]

Track C: Retention, Loyalty & Engagement

2:30 PM PANEL DISCUSSION: Keep Your Customer Coming Back For More: Enhancing The Relationship With Your Brand

Mark Deruyter, Advisor, Soccerloco

Chris Woodard, Vice President Customer Journey Management, Fresh Direct

Andy Mantis, EVP, Checkout Tracking, NPD Group

Lindsey Morgado, Director, Customer Strategy, Hot Topic

Customer retention is one of the most important aspects of your digital business. You need to continually keep the customer in the loop of what’s new and hot, but also make that relationship feel personal. The leaders on this panel present tactics as to how to harness data to keep up to date with your buyer:

How and why today’s connected customers are seeking deeper relationships with retailers 

Connecting with your customers: assessing data to understand what editorialized content engaged them

It’s the little things: recognizing loyalty through UGC 
 Mark Deruyter
Mark Deruyter
Advisor
Soccerloco
With over 20 years of experience in digital advertising, Mark Deruyter has held senior marketing roles for a variety of e-commerce companies, including Under Armour, Guitar Center, Columbia Sportswear, Onlineshoes.com, and Microsoft. Throughout his years in the digital space, he has managed successful campaigns utilizing the following channels: pai ...[Read More]

 Chris Woodard
Chris Woodard
Vice President Customer Journey Management
Fresh Direct
Chris Woodard is Vice President Customer Journey Management at leading online grocer, FreshDirect where he leads product and marketing strategies optimizing experiences across all customer touchpoints.  With over 20 years of data driven, customer centric marketing experience, Chris has been a digital strategy and marketing advisor/consultant to sta ...[Read More]

 Andy Mantis
Andy Mantis
EVP, Checkout Tracking
NPD Group
Andy Mantis leads the commercial growth of Checkout Tracking, a new solution that provides thorough information on consumer buying behavior at the market basket level, based on receipts for both online and brick-and-mortar retail purchases. Andy has an extensive track record of successfully creating data-driven strategies to increase customer ...[Read More]

Lindsey Morgado
Director, Customer Strategy
Hot Topic

Track D: Customer Acquisition Strategies & Marketplaces

2:30 PM PANEL DISCUSSION: Marketplaces: What You Need To Know About Your Friend (Or Foe)

Paul Lin, CEO, Drillspot.com

Angela Gruszka, Director, Marketing and Communications, ABC Carpet & Home

Ian Macdonald, Director, eCommerce, Silver Star Brands

Many online merchants are now selling their products on marketplaces to expand their reach. Our panelists share experiences of running major marketplace initiatives, offering tips on to increase sales, acquire more customers and gain access to international markets through marketplaces:

Integrating ERP systems into marketplaces—how to examine a phased approach for each

Competing within marketplaces: enhancing your product rank 

Effectively advertising on marketplaces to drive traffic to your site 

Figuring out what effects marketplaces are having on eCommerce, positively and negatively 
 Paul Lin
Paul Lin
CEO
Drillspot.com

 Angela Gruszka
Angela Gruszka
Director, Marketing and Communications
ABC Carpet & Home
Angela Gruszka has over 13 years of experience working at the intersection of design, technology, and retail in the luxury space. Currently, she is the Director of Marketing & Communications at ABC Carpet & Home, the iconic New York City design retailer. From digital strategy to brand development and creative direction, Angela focuses on build ...[Read More]

Ian Macdonald
Director, eCommerce
Silver Star Brands

Track E: Global Fundamentals of eCommerce & B2B

2:30 PM B2B PANEL DISCUSSION: Putting The “CX” In B2B

Paul Miller, Former VP, eCommerce, W.W. Grainger

Rob Elzner, Director, eCommerce Marketing, Dell

Martin Rohde, VP, B2B E-Commerce, Hewlett Packard Enterprise

B2B is more than just business to business—it needs to be customer centric for your sales reps to be succeed. As eCommerce continues to penetrate the B2B community, these executives have pledged to keep top service interactions at the heart of their deals by:

Defining your business’ cornerstones for top customer experience to transcend the entire business lifecycle:
oPre-sales engagement
oSales process and fostering the relationship
oPost-sale interactions

Reviewing your business’ process with decision makers: are your clients’ key stakeholders business goals aligned? 

What do you need to do to ensure RFPs are seamless, clear for continuous sales

Driving customer loyalty and support post-sale by providing incentives for sales reps to continually build top business relationships
 Paul Miller
Paul Miller
Former VP, eCommerce
W.W. Grainger
Mr. Miller has an extensive leadership background in eCommerce and Direct Marketing.  He is currently providing advisory and consulting services to companies that need to accelerate their sales through digital channels. He has led 3 top 10 multi-channel B2C and B2C eCommerce businesses. Most recently, he was VP & President, Global eCommerce, Innova ...[Read More]

 Rob Elzner
Rob Elzner
Director, eCommerce Marketing
Dell
Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development.  He has been part of Dell for the past 15 years holding positions as a highly ef ...[Read More]

 Martin Rohde
Martin Rohde
VP, B2B E-Commerce
Hewlett Packard Enterprise
Martin Rohde is responsible for developing and executing Hewlett Packard Enterprise (HPE) eCommerce strategy. He works to drive sales via custom online portals for HPE’s direct customers as well as driving online traffic to partners via the HPE Small Business Marketplace (marketplace.hpe.com). He collaborates across HP’s business groups and fu ...[Read More]

Track F: Omni-Channel Marketing

2:30 PM OMNI PANEL DISCUSSION: Digitizing The Store: Bringing The Online Experience Alive In Brick And Mortar

Eileen Meade, VP, Omnichannel Strategy & Customer Experience, Dicks Sporting Goods

Diane Loviglio, Co-Founder & CEO, Boon + Gable

Luke O'Hare, Director, Sales And Store Operations, Urban Barn

Josh Olayos, Principal Strategic Consultant, RichRelevance

The line between instore and online continues to blur, so how can retailers create consistency across both worlds?  Our panelists teach you how to prioritize instore innovations and gain a deeper understanding of your consumer. We’ll show you how to merge the two to increase your bottom line:
 
Use mobile to drive people instore and modify content as needed in the store 

Use mobile and digital as a long-term, trusted instore companion through geolocation, pricing information, and coupons delivered at precisely the right time

Transition instore systems and kiosks to capitalize on digital payments 

Track performance of your instore offers
 Eileen Meade
Eileen Meade
VP, Omnichannel Strategy & Customer Experience
Dicks Sporting Goods
Eileen Rodgers Meade is Vice President, Omni-channel Strategy & Customer Experience for DICK’S Sporting Goods, the largest omni-channel full-line sporting goods retailer in the United States.  As of July 30, 2016 the Company operated 649 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthus ...[Read More]

 Diane Loviglio
Diane Loviglio
Co-Founder & CEO
Boon + Gable
Diane Loviglio is the Co-Founder & CEO of Boon + Gable. Boon + Gable's vision is to make shopping less time intensive and more enjoyable. They bring clothes from brick and mortar retailers and send a personal stylist to your home. Just give them an hour, pay for what you keep and forget about the rest. 

Boon + ...[Read More]

 Luke O'Hare
Luke O'Hare
Director, Sales And Store Operations
Urban Barn
Luke O’Hare is the Director of Sales and Store Operations at Urban Barn, a Vancouver, British Columbia, Canada based Home furnishings and décor retailer. Urban Barn is a 52 store chain operating from British Columbia to Quebec.  In this position he is responsible for sales, business development and Visual Presentation, along with bringing the Omni- ...[Read More]

 Josh Olayos
Josh Olayos
Principal Strategic Consultant
RichRelevance
Josh Olayos is a Principal Strategic Consultant, thought leader and innovator at RichRelevance. His passion is driving RichRelevance’s clients towards an Omni-Channel Personalization experience, utilizing a customer-centric, test-driven approach towards Personalization. Josh led RichRelevance’s largest and most strategic clients (Office Depot, LL B ...[Read More]

Exhibit Hall Retailer Meet-Ups

2:30 PM How To Move From Batch-And-Blast To One-To-One Email Marketing

Chelsea Mueller, Head of Digital Marketing and Ecommerce, Cheaper Than Dirt

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
 Chelsea Mueller
Chelsea Mueller
Head of Digital Marketing and Ecommerce
Cheaper Than Dirt
Chelsea Mueller has overseen eight full website redesigns, four re-platforming projects, three international expansions, and wants everyone to optimize for mobile shopping. We aren't in a mobile-only world, but we absolutely are in a mobile-first omnichannel phase. She strives to keep Cheaper Than Dirt, a top discount sporting goods retailer, focus ...[Read More]

Invitation-Only Event

2:35 PM Invite-Only Wine Tasting With A Sommelier Hosted By Zeta Interactive

Kick start your exploration of California’s best wines during our special wine tasting! Fine tune your taste buds as you try delicious wine and cheese pairings. This is an invitation-only activity.

Invitation-Only Event

2:35 PM Invite-Only Mixology Master Class Hosted By Visa

Shake it off! And by that we mean your stress from your successful holiday season. Take the martini shaker, and mix it up with your new friends. And you’ll learn how to make a tasty concoction (or two)! This is an invitation-only activity.

Invitation-Only Event

2:35 PM Invite-Only Tequila Tasting Hosted by Bazaarvoice

Know anything about agave? Join our brand new tequila tasting the afternoon of February 28th and get your tequila on! By invite only.

3:00 PM Afternoon Refuel Break & Games In The Exhibit Hall

Join us in the exhibit hall to have a bite and a brew, and refuel for the rest of the awesome afternoon sessions!

Track A: Conversion Optimization & How To Beat Amazon

4:00 PM Digital Merchandising At T-Mobile: Driving Engagement/Conversion At The Un-Carrier

Peter Francis, VP, Digital, T-Mobile

It’s difficult for large companies to shift quickly. Nobody does it well, and customers don’t care about your legacy platforms and IT roadmaps. Offering the most personalized, most relevant digital content is critical to success in capturing the ever shrinking attention spans of today’s consumer. We will explore how T-Mobile connects its digital experience to an enterprise campaign solution and how this enables personalized, data-driven merchandising experiences. 

·         Understanding the lift driven by personalization in digital merchandising 

·         Incorporating the human element in digital interactions (and how to enable it)

·         Connecting a digital marketing stack to a legacy enterprise CRM – and how to get around it 
 Peter Francis
Peter Francis
VP, Digital
T-Mobile
Peter is Vice President of Digital Direct to Customer at T-Mobile, serving as the principal business owner for online discovery, marketing and sales. Prior to this role, Peter has served T-Mobile as VP Operations Management, Chief of Staff to the CEO and COO, and in an earlier stint, as Director of T-Mobile’s Corporate Strategy & Analysis grou ...[Read More]

Track B: Omni-Channel Everything (From Operations to Fulfillment)

4:00 PM The 3 Pillars Of Omnichannel Strategy

Alex Chang, Head of eCommerce, Lolli And Pops

Lolli and Pops is a purveyor of sweets with stores across the country and a recently launched e-commerce gifting service online. As Head of eCommerce, Alex Chang shares insights into the pillars of the company’s omnichannel strategy:

It's about understanding the need states

Find your ways to delight

Make it a win-win with stores
 Alex Chang
Alex Chang
Head of eCommerce
Lolli And Pops
Alex Chang is Head of eCommerce and Wholesale for Lolli and Pops, a high-end purveyor of sweetness and confectionery treats offering over 600 unique items of indulgence.  Alex is an entrepreneur at heart who has co-founded several consumer businesses, including most recently Perfect Coffee (acquired by Blue Bottle Coffee in 2015).  Alex has held a ...[Read More]

Track C: Retention, Loyalty & Engagement

4:00 PM Growing Your Digital Brand With Little Money

Bryan Lalezarian, CEO, MeUndies

 Bryan Lalezarian
Bryan Lalezarian
CEO
MeUndies
Bryan Lalezarian is the CEO of MeUndies, a direct-to-consumer underwear brand that's bringing elevated comfort and convenience, as well as a modern focus on beautiful product design and aesthetics, to an otherwise sleepy industry. Founded in 2012, MeUndies has quickly built a tribal following of die-hard brand-lovers, being recognized by Forbes as ...[Read More]

Track D: Customer Acquisition Strategies & Marketplaces

4:00 PM Connecting Your Apps And Trading Partners: The Key To A Best-In-Class eCommerce Strategy

Ron Bester, Former President, eCommerce, Bliss Home

In today’s Ecommerce world the need for integration and automation is everywhere.  From 3rd-party applications, marketplace and marketing partners to customers and suppliers in your value chain; the benefit of linking them all together in a seamless web of commerce and understanding has never been more evident.   In this presentation, Ron will discuss the opportunities, strategies and options for integrating and automating data, transactions and processes with your applications and trading partners.
 Ron Bester
Ron Bester
Former President, eCommerce
Bliss Home
As President of Ecommerce, Ron Bester has full accountability for eCommerce operational success, including P&L management and ROI delivery on internal company investment.

Ron is an eCommerce thought leader with over 20 years of eCommerce experience at Internet retail and marketplace leaders including Newegg, as thei ...[Read More]

Track E: Global Fundamentals of eCommerce & B2B

4:00 PM Global Perspectives: Adapting Your User Experience For LatAm

Jose Nino, VP, eCommerce & Marketing, Perry Ellis International Inc

While many retailers are looking at emerging e-commerce markets such as China and India, one region that is often overlooked is Latin America.  Perry Ellis Int’l recognized this huge opportunity and now holds a first mover advantage in the region’s e-commerce landscape.  Discover how the apparel giant executed strategies for expanding into a foreign market, and learn how to identify if penetration into a foreign region, LATAM or not, makes sense for your company.  After attending this session, you’ll leave with a better understanding around:

Market evaluation techniques for any country:  Tools to help you determine potential.
Translation & localization resources:  Overview of available technology stack.

Localization vs localisation:  Importance of getting local dialects right

Competitive advantage comparison to China:  The real cost of doing business on TMall

Domain structuring:  How domain strategy impacts SEO

Payments & taxes:  Beyond just credit cards, complexity around payment options and taxes
 Jose Nino
Jose Nino
VP, eCommerce & Marketing
Perry Ellis International Inc
Jose Nino is a multichannel, Google certified, senior level e-commerce and digital marketing executive with over 15 years of experience in the startup, development and management of results oriented e-commerce marketing, technology and operations. A Brand Innovators "40 under 40", he has presented at numerous domestic and international industry con ...[Read More]

Track F: Omni-Channel Marketing

4:00 PM Influencer Marketing Demystified- Finding the Synergy between Creators and Brands for Successful Direct Response Campaigns

Boaz Ariely, VP, Online Marketing, Glasses USA


 Boaz Ariely
Boaz Ariely
VP, Online Marketing
Glasses USA
Boaz is the VP, Online Marketing of GlassesUSA.com - a Top 500 Internet Retail that specializes in prescription eyewear. Boaz has over nine years of experience in digital marketing, specializing in multi-channel approach with wide knowledge in SEM, Social, Email Marketing, Native Advertising, Influencer Marketing, Retargeting, Display, Attribution, ...[Read More]

Exhibit Hall Retailer Meet-Ups

4:00 PM Retailer Meet-Up Sessions

Neil Ackerman, Director, Global eCommerce, Mondelez International Inc

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!

Topic: Drive Revenue By Fueling The eCommerce Flywheel
 Neil Ackerman
Neil Ackerman
Director, Global eCommerce
Mondelez International Inc
Neil Ackerman is the Director of Global eCommerce for Mondelez International focused on supply chain efficiency, data analytics and technology innovation.

Prior to this role, Neil spent 3 years at Amazon as the General Manager of Fulfillment By Amazon, inventing and leading the newly launched global Small and Light ...[Read More]

Track A: Conversion Optimization & How To Beat Amazon

4:25 PM Executive Presentation From Bloomreach

Darren Johnson, Chief Sales Officer, Bloomreach

Hear about the latest trends in digital and retail during this dynamic session. Our speakers will present with a retail client. 
 Darren Johnson
Darren Johnson
Chief Sales Officer
Bloomreach
DJ has assembled an innovative sales team that is expert at demonstrating the value that BloomReach’s technology brings to the markets it serves. He is a tested sales executive, who ran the Adobe Digital Marketing Enterprise sales team. As a vice president at Adobe, he led the division from an early stage initiative into a $150-million-per-year rev ...[Read More]

Track B: Omni-Channel Everything (From Operations to Fulfillment)

4:25 PM Cosabella goes All-In on Artificial Intelligence

Guido Campello, CEO, Cosabella

Learn how Cosabella leverages incoming consumer data cross-department and cross-channel & how they have stopped “batch and blast” and moved towards personalization at scale. 
 Guido Campello
Guido Campello
CEO
Cosabella
Born and raised in Miami, Guido Campello graduated from the industrial design program at Design and Architecture Senior High in 1999 and New York University Gallatin School of Individualized Study in 2003 with a degree in Urban Design & Planning. He commenced his design career in interior finishes and renderings at Pompei AD New York for retai ...[Read More]

Track C: Retention, Loyalty & Engagement

4:25 PM The Business to Human Revolution: Omnichannel Personalization for the Modern Shopper

Liad Agmon, Founder & CEO, Dynamic Yield

Today's consumers are the most tech savvy to date. They don't just delight in seamless omnichannel commerce, they expect it. But enterprise-sized brands can sometimes forget that their shoppers are humans too, not just segments. Companies that succeed in marketing to the individual will thrive, those that don't are destined to fail.

But is it fair to bucket all of today's consumers into the same cohorts? Are there any common themes that emerge when marketing to individuals who know their way around an eCommerce site and app? What can brands do to keep up? Dynamic Yield will discuss the challenges and opportunities that eMarketers face, where the industry is headed, and best practices in person-based marketing.

 Liad Agmon
Liad Agmon
Founder & CEO
Dynamic Yield
Liad Agmon is a serial entrepreneur with rich experience as a startup founder and as a Fortune 500 executive. He founded information security vendor Onigma (acquired by McAfee) and social search company Delver (acquired by Sears Holdings). Following Delver’s acquisition, Liad served as a VP of New Services at Sears Holdings and on the board of its ...[Read More]

Track D: Customer Acquisition Strategies & Marketplaces

4:25 PM How To Identify & Activate Your Most Valuable Customers

Kamini Rangappan Lane, CMO, Tradesy

Emily Feldheim, Senior Customer Success Manager, Sailthru

During this session, Tradesy's CMO will discuss:

•    How Tradesy acquires customers at scale using its marketplace structure
•    How Tradesy is investing in email and TV innovation to drive revenue
•    Top personalization strategies to activate acquired customers
Kamini is the head of Marketing and Communications at Tradesy, and oversees marketing, branding, and public relations. Kamini brings over a decade of experience in marketing and communications, as well as a deep understanding of the women’s fashion resale market. Through her years in the marketing & advertising agency world, first as a strateg ...[Read More]

 Emily Feldheim
Emily Feldheim
Senior Customer Success Manager
Sailthru
Emily Feldheim is a Sr. Manager of Customer Success who works with enterprise level clients in the media and ecommerce verticals and empowers them to drive quantifiable lift in their marketing programs.

Emily has 10 years experience in the digital marketing space where she has helped top tier customers drive maximum ROI and increased
...[Read More]

Track E: Global Fundamentals of eCommerce & B2B

4:25 PM Why is Tech Leaving the Chief Merchant Behind?

Guru Hariharan, CEO, Boomerang Commerce

If you look at the C-suite execs at the helm of retail organizations, each one has software solutions to help them do their specific jobs: the CFO has a dashboard for budgeting, forecasting, planning; the CMO has a marketing platform; HR has specific tools for hiring, performance reviews, etc.; the CIO has an application management solution; and so on. But, what about the Chief Merchant?

The Chief Merchant is arguably the most important person since they own the P&L. However, the Chief Merchant is still working off of spreadsheets to assess performance, manage the business and affect change. They do not have the same set of unified analytics, applications, workflow, and data management to orchestrate strategy across the company...until now.

Enter retail performance management. A new breed of technology tailored specifically for Chief Merchants to drive their merchandising and pricing strategies and drive profitable growth.

In this session, Guru Hariharan, CEO of Boomerang Commerce, will discuss the emergence and current state of retail performance management and best practices to implement to give Chief Merchants the data-driven tools and resources they need to survive in today’s hyper-competitive retail environment.

 Guru Hariharan
Guru Hariharan
CEO
Boomerang Commerce
Formerly a merchandising, supply chain, and cloud business leader at Amazon, Guru is passionate about the future of retail. At Amazon, Guru worked in the inception stages of the supply chain and retail merchandising organizations. He co-founded one of Amazon’s cloud businesses, driving it from ideation to cash-flow positive, and established Amazon’ ...[Read More]

Track F: Omni-Channel Marketing

4:25 PM Executive Presentation: Iterable

Justin Zhu, Co-Founder & CEO, Iterable


 Justin Zhu
Justin Zhu
Co-Founder & CEO
Iterable
Justin Zhu is the CEO and co-founder of Iterable. Justin and his co-founder, Andrew Boni, founded Iterable when they realized many creative marketers were being held back by the technical limitations of marketing solutions. Prior to Iterable, Justin was a Software Engineer at Twitter on the User Growth team. ...[Read More]

Exhibit Hall Retailer Meet-Ups

4:25 PM Retailer Meet-Up Sessions

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!

Track A: Conversion Optimization & How To Beat Amazon

4:40 PM PANEL DISCUSSION REVOLUTION: Educating And Enticing The Consumer To Lead Them To Purchase

Mark Keeney, VP, Marketing, Ritani

Jeff McRitchie, VP, Marketing, MyBinding.com

Boaz Ariely, VP, Online Marketing, Glasses USA

Dan Baruchi, CEO, Personali

Customers have extremely high expectations for an immersive digital experience; brands need to consistently challenge themselves to improve this.  By replatforming and redesign your website, you can let the customer discover and be inspired and have a personal journey. This panel takes you through steps to thoroughly upgrade the user experience:

Showcasing product details to driving to purchase 
        o  Curated descriptions of style and craftsmanship 
        o  Magnifying technology to zoom on product 
        o  Augmented Reality and other cutting-edge technology
        o  Animation of products to make them pop and delight 

Moving marketing beyond the product: immersing the customer in your brand’s lifestyle 

Implementing online customer service on necessary touch points to interject a human experience 

Creating an algorithm for a frequent shopper that emulates a personal shopping experience 
 Mark Keeney
Mark Keeney
VP, Marketing
Ritani
As Vice President of Marketing at Ritani, Mark Keeney is responsible for overseeing the strategy and execution for all marketing teams and channels.  Prior to Ritani, Mark spent over 9 years at Rhapsody heading up the Marketing and helping transform the way we consume music. Mark has over 19 years of B2C experience in the digital space ...[Read More]

 Jeff McRitchie
Jeff McRitchie
VP, Marketing
MyBinding.com
Jeff is responsible for all aspects of marketing at MyBinding.com, a niche office products retailer based in Hillsboro, Ore. After helping to launch the MyBinding site in 2003, Jeff contributed to the company’s growth from a small direct sales organization into a national brand.  In 2014 Jeff led the company through a replatform from a customized c ...[Read More]

 Boaz Ariely
Boaz Ariely
VP, Online Marketing
Glasses USA
Boaz is the VP, Online Marketing of GlassesUSA.com - a Top 500 Internet Retail that specializes in prescription eyewear. Boaz has over nine years of experience in digital marketing, specializing in multi-channel approach with wide knowledge in SEM, Social, Email Marketing, Native Advertising, Influencer Marketing, Retargeting, Display, Attribution, ...[Read More]

 Dan Baruchi
Dan Baruchi
CEO
Personali
As CEO, Dan is responsible for driving business growth through innovation and continuously working with leading retailers around the world to grow their bottom-line. Personali helps top-tier retailers increase sales and profitability by capitalizing on the power of behavioral economics. Personali's machine learning based platform enables retailers ...[Read More]

Track B: Omni-Channel Everything (From Operations to Fulfillment)

4:40 PM Case Study Revolution: Out Of Stock, But Not Out Of Luck

Stephanie Messiter, VP, Marketing, REVOLVE

You spend all day optimising your website and marketing channels to make customers want to buy what you’re offering. So what happens when, for whatever reason, the product that you’ve convinced your visitors they can’t possibly live without isn’t available at the time they want to buy it? Nobody likes to be set up for a fall, and out of stock items are a minefield, with the potential to harm your online store’s search engine performance as well as its reputation. Stephanie navigates this minefield by:

• Connecting with the online buyer to locate an out-of-stock item 

• Promising to notify the customer when it’s back in stock 

• Pushing upsells or cross-sells other products that could meet buyers’ needs 

• Offering a discount if needed to win the sale 
 Stephanie Messiter
Stephanie Messiter
VP, Marketing
REVOLVE
Stephanie Messiter is the Vice President of Performance Marketing at REVOLVE and FORWARD by Elyse Walker, home to the world's most-coveted designer apparel, shoes & accessories carrying over 600 brands. Stephanie and her team develop and execute all cross-platform marketing and digital advertising campaigns across desktop and mobile. Additiona ...[Read More]

Track C: Retention, Loyalty & Engagement

4:40 PM PANEL DISCUSSION REVOLUTION: Increasing Revenues Using Loyalty Programs

Chris Woodard, Vice President Customer Journey Management, Fresh Direct

Harsh Acharya, Head of Product Management, Dell

Yoav Susz, Director of Business Development, Optimove

Bill Aicher, Former CMO, Musicnotes.com

Peter Heinrich, Developer Evangelist, Amazon.com

Loyalty programs or discounting for loyal customers does not have to be seen as a gimmick if your service and products are stellar. Retailers need to embrace creative loyalty incentives to retain customers, keep them captive, effectively edge out the competition. The business heads on this panel present their tactics of:

Creating and implementing an effective loyalty program 

Working through potential integration challenges 

Examining partnering with companies for your program

Testing and measuring the effectiveness of your program and iterating as needed

 Chris Woodard
Chris Woodard
Vice President Customer Journey Management
Fresh Direct
Chris Woodard is Vice President Customer Journey Management at leading online grocer, FreshDirect where he leads product and marketing strategies optimizing experiences across all customer touchpoints.  With over 20 years of data driven, customer centric marketing experience, Chris has been a digital strategy and marketing advisor/consultant to sta ...[Read More]

 Harsh Acharya
Harsh Acharya
Head of Product Management
Dell
As the Head of Product Management for Dell.com, Harsh leads vision, strategy and execution of next generation digital and commerce capabilities for Dell.com across the globe. His team partners with internal and external customers to drive discovery and implementation of strategic programs that span from Learn, Shop and Purchase experiences to Omni- ...[Read More]

 Yoav Susz
Yoav Susz
Director of Business Development
Optimove
Yoav Susz leads Optimove’s New York-based business development team, where he is playing a major role in Optimove’s successful expansion into the US market. Yoav specializes in helping retail brands build emotionally-intelligent retention marketing strategies that focus on leveraging each brand’s core identity. In his position, Yoav focuses on buil ...[Read More]

 Bill Aicher
Bill Aicher
Former CMO
Musicnotes.com
Chief Business Development Officer (CBDO) for online sheet music publisher and retailer, Musicnotes.com, Bill Aicher brings together over a decade of experience in Internet retail and fifteen years in the online music industry to define and achieve Musicnotes.com’s business goals by providing its customers with an optimal online shopping experience ...[Read More]

 Peter Heinrich
Peter Heinrich
Developer Evangelist
Amazon.com
I'm a former game developer and software architect with broad experience shipping entertainment, web, and mobile applications. Now I focus on helping others to create games on iOS and Android (including the Kindle Fire). I write and speak regularly on topics relevant to game programmers and managers, such as web services, A/B testing, analytic ...[Read More]

Track D: Customer Acquisition Strategies & Marketplaces

4:40 PM PANEL DISCUSSION REVOLUTION: Slice, Dice, And Build: The New Foundation Of Innovative Digital Marketing Programs

Jean-Marx Mantilla, VP, Digital Marketing, APMEX

Andrea Daily, Director, Marketing, Door to Door Organics

Larry Kavanagh, CEO, Navistone

So much data, so many ways to analyze it. In a test and learn environment, it’s imperative to gather the data and assess quickly and cleanly to truly know your customer. The leaders on this panel present how they turned numbers into creative stories by:

Implementing innovative  methods  to use for predictive analytics and new prospects

Filtering data to analyze which segments have greatest demand and profit potential

Turning data into a story for your marketing needs

Unlocking data’s potential to create a greater customer interactive experience and lead on path to purchase

 Jean-Marx Mantilla
Jean-Marx Mantilla
VP, Digital Marketing
APMEX
Jean-Marx Mantilla leads the APMEX Marketing team in his role as VP of Digital Marketing.  APMEX.com is the leading e-tailing website for buying precious metals for investors. He has more than a dozen years of experience in the eCommerce and Digital Marketing management fields.

Jean-Marx's 15 year career in the ...[Read More]

 Andrea Daily
Andrea Daily
Director, Marketing
Door to Door Organics
Andrea Daily is the Director of Customer Growth at Door to Door Organics, a leading online grocer that delivers fresh organic, natural, and local food to homes in 16 states throughout the U.S. Daily joined the company in 2010 to build out a strong team, establish baseline marketing and customer satisfaction metrics, develop a brand positioning ...[Read More]

 Larry Kavanagh
Larry Kavanagh
CEO
Navistone
Larry Kavanagh is CEO and a founding partner of NaviStone®, the Cincinnati, OH based provider of direct mail audiences derived from anonymous website visitors.  Larry’s vision of using digital “body language” to enhance consumer contact strategies led to the launch of the NaviStone® product line during his tenure as CEO of CohereOne, a full service ...[Read More]

Track E: Global Fundamentals of eCommerce & B2B

4:40 PM Case Study Revolution: Developing Consistency In Your Online Brand

Shehnaaz Chenia, Director of Global e-Commerce, LEGO


 Shehnaaz Chenia
Shehnaaz Chenia
Director of Global e-Commerce
LEGO
Shehnaaz’s experience spans the full-spectrum of digital where she has spent the last 14 years working for a number of consumer brands namely AOL, Microsoft, BSKYB, and Amazon’s Audible from on-line advertising sales right through to product development.  Now at The LEGO Group, Shehnaaz is trying to find new ways to excel LEGO’s e-Commerce proposit ...[Read More]

Track F: Omni-Channel Marketing

4:40 PM PANEL DISCUSSION REVOLUTION: Here’s How To Create Your Omni-Channel Retail Future

Sam Norpel, VP, E-Commerce, Davids Bridal

Paul Miller, Former VP, eCommerce, W.W. Grainger

Daniel Gaugler, CMO, PrintingForLess.com

Diana DiGuido, Sr. VP, Account Management, PMX Agency

For all retailers, transitioning to an omnichannel strategy comes with great challenges. In particular, most of us rely on legacy ecommerce platforms, and have difficulty adapting to the speed of the consumer, because those systems weren’t built to do so. This panel casts its eye on the technology needed to truly deploy omnichannel, outlining selections, successes and failures so far:

Evolving your cross-channel capabilities to become fully omni-channel

Infusing  technology throughout the  shopping funnel to support customer acquisition and retention: research, purchase and support 

Putting deployable and flexible  technology in place to enable cross-channel shopping

Utilizing stores for product awareness, research and purchase

 Sam Norpel
Sam Norpel
VP, E-Commerce
Davids Bridal
Sam Norpel is an accomplished digital commerce executive with a proven track record in the retail industry of developing interactive marketing strategies and driving purchasing behaviors through the use of digital techniques, including emerging platforms. Sam is VP, Digital Commerce, for David’s Bridal, the specialty retail bridal industry leader i ...[Read More]

 Paul Miller
Paul Miller
Former VP, eCommerce
W.W. Grainger
Mr. Miller has an extensive leadership background in eCommerce and Direct Marketing.  He is currently providing advisory and consulting services to companies that need to accelerate their sales through digital channels. He has led 3 top 10 multi-channel B2C and B2C eCommerce businesses. Most recently, he was VP & President, Global eCommerce, Innova ...[Read More]

 Daniel Gaugler
Daniel Gaugler
CMO
PrintingForLess.com
Daniel is an entrepreneurial-minded marketer with an extensive background in: marketing technology, integrated marketing programs, direct mail, ecommerce and sales. He has a proven track record of implementing multi-channel marketing systems that leverage technology to drive demand, acquire customers, grow sales, and improve the customer exper ...[Read More]

 Diana DiGuido
Diana DiGuido
Sr. VP, Account Management
PMX Agency
As Senior Vice President, Account Management, Diana has more than 10 years of integrated marketing experience. Diana has expertise across the online and offline channels , with a deep focus in email, paid search, display, SEO, content marketing, and site experience. Most importantly, Diana has overseen the integration of programs across these chann ...[Read More]

Exhibit Hall Retailer Meet-Ups

4:40 PM Retailer Meet-Up Sessions

Neil Ackerman, Director, Global eCommerce, Mondelez International Inc

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!

Topic: Drive Revenue By Fueling The eCommerce Flywheel
 Neil Ackerman
Neil Ackerman
Director, Global eCommerce
Mondelez International Inc
Neil Ackerman is the Director of Global eCommerce for Mondelez International focused on supply chain efficiency, data analytics and technology innovation.

Prior to this role, Neil spent 3 years at Amazon as the General Manager of Fulfillment By Amazon, inventing and leading the newly launched global Small and Light ...[Read More]

Track A: Conversion Optimization & How To Beat Amazon

5:10 PM PANEL DISCUSSION: Form Versus Function—Building An Effective And Exciting Online Experience

Sam Norpel, VP, E-Commerce, Davids Bridal

Liz Greenberg, VP, eCommerce, The Moret Group

Laurie Weisberg, CRO, Curalate

As customers continue to choose online shopping over brick and mortar, it is imperative for your brand to have a top eCommerce platform that delivers the latest functionality, while also being visually appealing. But how should you decipher where your budget and time goes—to IT or Marketing? How do you balance both? The experts on this panel debate forms versus function in which they:

Creating landing pages to grab your users’ attention and bring them into your brand’s lifestyle

Performance ability: ensuring page load speeds/site performance are fast to capture customers’ short attention span

Back to basics: providing a rich user experience with accurate search abilities to browse travel offerings and products

Testing user experience before jumping on the latest technologies
 Sam Norpel
Sam Norpel
VP, E-Commerce
Davids Bridal
Sam Norpel is an accomplished digital commerce executive with a proven track record in the retail industry of developing interactive marketing strategies and driving purchasing behaviors through the use of digital techniques, including emerging platforms. Sam is VP, Digital Commerce, for David’s Bridal, the specialty retail bridal industry leader i ...[Read More]

 Liz Greenberg
Liz Greenberg
VP, eCommerce
The Moret Group
Liz Greenberg is the Vice President of Ecommerce at The Moret Group, a New York City-based international manufacturer of licensed apparel and accessories. She oversees the company’s proprietary ecommerce sites, including 2(X)IST and Danskin. Prior to joining Moret, Liz launched ecommerce for heritage footwear company G.H. Bass, under the ownership ...[Read More]

 Laurie Weisberg
Laurie Weisberg
CRO
Curalate
Laurie is responsible for increasing revenue growth through existing and new client relationships. She will also lead and shape  new commercial and revenue strategy for the company at a global level. Laurie joins Curalate with more than 20 years experience as a sales and marketing leader at various software and media technology companies, most rece ...[Read More]

Track B: Omni-Channel Everything (From Operations to Fulfillment)

5:10 PM PANEL DISCUSSION: The Roadmap To Omni: Checkpoints For A Targeted And Cutting-Edge Approach

Eileen Meade, VP, Omnichannel Strategy & Customer Experience, Dicks Sporting Goods

Anthony Mcloughlin, VP, Digital Marketing, Men's Wearhouse

Sahil Gupta, CEO, Onera

Your customers see you as one brand, not different business units within a company, and they expect you to know what they value.  Companies are aiming to have a single approach to the customer, but with business silos and different goals by unit, brands can fail at having a consistent approach though the customer journey. Experts on this panel discuss omni-channel checkpoints to drive higher conversions and yield by:

Re-mapping your organization: de-siloing and re-assessing who is in charge of what 

Looking at your infrastructure to connect the channels—what you absolutely need for personalization to come together 

Budget buckets: what technology is less important than others (or outdated)

Checks and balances: testing to ensure efficiency and accuracy of your approach
 Eileen Meade
Eileen Meade
VP, Omnichannel Strategy & Customer Experience
Dicks Sporting Goods
Eileen Rodgers Meade is Vice President, Omni-channel Strategy & Customer Experience for DICK’S Sporting Goods, the largest omni-channel full-line sporting goods retailer in the United States.  As of July 30, 2016 the Company operated 649 DICK'S Sporting Goods locations across the United States, serving and inspiring athletes and outdoor enthus ...[Read More]

 Anthony Mcloughlin
Anthony Mcloughlin
VP, Digital Marketing
Men's Wearhouse
Anthony McLoughlin is an innovative and accomplished digital marketing executive with over 17 years of multiple-brand retail, agency and publishing experience with a proven record of accomplishment in digital marketing, social media, mobile strategy, digital content, and CRM. Anthony currently leads Digital & DTC marketing across Tailored Bran ...[Read More]

 Sahil Gupta
Sahil Gupta
CEO
Onera
Sahil is CEO and Co-Founder of Onera with nearly a decade of experience in technology and retail. His focus is on using technology to deliver business solutions, and has worked with large-scale enterprises his entire career. Most recently, he was a Venture Capital investor with Bain Capital Ventures, where he focused on early-stage investments in r ...[Read More]

Track C: Retention, Loyalty & Engagement

5:10 PM PANEL DISCUSSION: It’s Personal: Contextual Offers And Marketing To Drive Business Value

Tari Huddleston, VP, Marketing & eCommerce, Wet Seal

John Perrone, Director, Loyalty Marketing, Peapod

Mike Rokovich, Director, CRM and Database Marketing, Balsam Brands, LLC

Ryan Deutsch, SVP, Global Customer Success, Persado

Your customer is dictating marketing. Where they go, you go. What they buy, you adapt the messaging. You cannot batch and blast, you need to provide value. Discover the tactics these experts deployed to deliver customer-centric marketing that has boosted their business:

Going back to basics: pushing baseline offerings, building engagement, making it customer-centric

Pulling the customer through seamless experiences and product information throughout the funnel

Employing geo-notifications for contextual offers when the customer is near a store

Simplifying operations to streamline processes and more efficiently drive profitability

 Tari Huddleston
Tari Huddleston
VP, Marketing & eCommerce
Wet Seal
Tari Huddleston is the Vice President of eCommerce for Wet Seal where she manages all areas of the eCommerce business including planning and allocation, merchandising, demand creation, operations, content creation, promotions, customer experience and service and fulfillment.  With over 20 years’ experience with many famous and well-loved brands fro ...[Read More]

 John Perrone
John Perrone
Director, Loyalty Marketing
Peapod
John is the Director of Loyalty and Retention Marketing for Peapod, the nation's leading Internet grocer. He is responsible for retaining and growing the customer base through a variety of marketing initiatives including, direct communications, social media, loyalty programs and PodPass. His focus is on both residential and business customers ...[Read More]

 Mike Rokovich
Mike Rokovich
Director, CRM and Database Marketing
Balsam Brands, LLC
Mike Rokovich leads CRM and Database Marketing for the domestic and international businesses at Balsam Brands Inc.  The company’s flagship brand is Balsam Hill™, the world’s leading retailer of artificial Christmas trees and related holiday décor products.
Mike is a down-to-earth marketing strategist with deeps roots in both the cr ...[Read More]

 Ryan Deutsch
Ryan Deutsch
SVP, Global Customer Success
Persado
Ryan Deutsch is SVP of Global Customer Success at Persado, responsible for advancing adoption and growth among enterprise customers on an international scale. He joined the company from Sears Holding Corporation, a long-time Persado customer, where he led one of the largest and most sophisticated digital direct response programs in North America. A ...[Read More]

Track D: Customer Acquisition Strategies & Marketplaces

5:10 PM PANEL DISCUSSION: Engaged At First Glance With Shopping PLAs

Cara Ferguson, Director, Search Marketing, Living Direct, Inc.

Amy Chernoff, VP, Marketing & E-Commerce, AJ Madison

Ian Macdonald, Director, eCommerce, Silver Star Brands

Your biggest search goal is to turn online browsing into online buying. With the emerging success of shopping PLAs, you can reach the shoppers who matter most: those on the hunt for what you have to offer. Join these panelists as they present:

Best practices to optimize feeds and descriptions written for search keywords

Building tests and measurements tailored towards products and product categories

Calculating a flexible budget as competitive product categories adjust 
 Cara Ferguson
Cara Ferguson
Director, Search Marketing
Living Direct, Inc.
Cara Ferguson has been working in online marketing since 2005 in a variety of verticals including affiliate marketing, real estate, education and most recently in e-commerce. Currently, she is managing the marketing team at Living Direct, an e-commerce company that specializes in niche appliances like wine refrigerators, kegerators and ice makers. ...[Read More]

 Amy Chernoff
Amy Chernoff
VP, Marketing & E-Commerce
AJ Madison
Amy Chernoff is an veteran omnichannel executive with 20+ years across retail marketing disciplines.  Currently Vice President of eCommerce and Marketing for AJ Madison, the first and leading destination for home appliances.   Amy plays a key role in driving customer experience across channels, devices and interests.  Currently studying the rivetin ...[Read More]

Ian Macdonald
Director, eCommerce
Silver Star Brands

Track E: Global Fundamentals of eCommerce & B2B

5:10 PM PANEL DISCUSSION: Taking Flight: International Expansion Of Your eCommerce Site

Rob Elzner, Director, eCommerce Marketing, Dell

Christopher Daly, VP, Head of Experience & Product Design, Sotheby's

Matt Falcinelli, CEO, TheShop.com

Consumers in many markets can’t get the things they want domestically and this presents a significant opportunity for US retailers. However, all retailers face huge hurdles around international pricing, logistics and fulfillment. Our panelists will explain why there has never been a better time to start thinking about your international Ecommerce strategy and share lessons on how they overcame their own global barriers:

Identifying cultural differences in different regions

Localizing your eCommerce site with different languages as needed

Creating a global CRM database

Monitoring inventory in response to seasonality, culture and International shipping
 Rob Elzner
Rob Elzner
Director, eCommerce Marketing
Dell
Rob Elzner is an accomplished eCommerce and marketing operations senior professional with a strong blend of B2B & B2C eCommerce sales, extensive marketing & technology services experience and is used to leading large professional organizations and business development.  He has been part of Dell for the past 15 years holding positions as a highly ef ...[Read More]

 Christopher Daly
Christopher Daly
VP, Head of Experience & Product Design
Sotheby's
Chris is the Head of Experience and Product Design at Sotheby’s and has built a career of nearly 20 years in user experience & product design, strategy, & execution. Having worked extensively both client side and in agency and consultancy environments, Chris has lead work and built teams at notable shops like AKQA, BBDO, Isobar, Publicis, and ...[Read More]

 Matt Falcinelli
Matt Falcinelli
CEO
TheShop.com
Matt Falcinelli has 20 yrs of experience in global e-commerce, having first started in Mexico as an intern with a professional baseball team in the Mexican Winter League and helping them launch their first site and online store. Shortly after, Matt spent 5 years with SaaS and web analytics pioneer, WebSideStory / Visual Sciences (now Adobe) wh ...[Read More]

Track F: Omni-Channel Marketing

5:10 PM PANEL DISCUSSION: Determining New Omni-KPIs To Hit Goals And Key Drivers

Meghna Sinha, Sr. Director for Enterprise Data Analytics and Business Intelligence, Target

Martin Smiley, Director of Digital Marketing Channels, American Apparel

Liat Zakay, Co-Founder & CEO, Donde Fashion, Inc.

John Ghermezian, Chief Business Officer, Mall of America

Once your omni-channel roadmap is in place, you need to know which is the best way to measure your success. Forget just click rates and web views—you need to think about hard measurements and customer sentimentality together. The executives on this panel share what KPIs they are implementing to scale for success at their businesses: 

Awareness: web traffic generation and visit rate

Engagement: length of visit and conversion rate on product recommendations

Conversion: cross-channel conversion rate and basket size

Loyalty: advocacy, revisit frequency, and lifetime value calculation 
 Meghna Sinha
Meghna Sinha
Sr. Director for Enterprise Data Analytics and Business Intelligence
Target
At Target, I am responsible for defining omni-channel testing and measurement strategy so we can best serve our guest’s evolving expectations.  I have a Bachelor’s degree in Statistics and a Master’s in Quantitative Analysis.  I have worked in the measurement and data science space for over 18 years solving a wide range of business problems that re ...[Read More]

 Martin Smiley
Martin Smiley
Director of Digital Marketing Channels
American Apparel
Martin Epstein Smiley is the Director of E-­commerce Marketing Channels at American Apparel where he overseas marketplace and affiliate channel efforts, as well as digital marketing (SEM) initiatives for the apparel brand. Before working at American Apparel, Martin was Partnerships and Consumer Promotions at Target. In his role he managed global an ...[Read More]

 Liat Zakay
Liat Zakay
Co-Founder & CEO
Donde Fashion, Inc.
Liat, a tech entrepreneur, is the founder and CEO of Donde Fashion, a unique Artificial Intelligence powering merchandising personalization, and search tools to help online retailers increase revenue and improve their user experience.

Prior to founding Donde Fashion, Liat served as an officer in an elite technological unit of Israeli
...[Read More]

John Ghermezian
Chief Business Officer
Mall of America

Exhibit Hall Retailer Meet-Ups

5:10 PM Retailer Meet-Up Sessions

Binsen Gonzalez, CMO, Singular Sound

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

Meet fellow retailers and get your challenges solved. You have the chance to mix it up with executives who can give you free advice in tons of different areas like customer acquisition, omni-channel, mobile and more!
 Binsen Gonzalez
Binsen Gonzalez
CMO
Singular Sound

Binsen J Gonzalez is a bilingual marketing communications professional with over six years developing integrated campaigns and social corporate responsibility strategy for consumer & tech startups, as well as, global brands - from The Global Economic Forum, to The Fontainebleau. His work experience spans various fields including music, media, so ...[Read More]

Track A: Conversion Optimization & How To Beat Amazon

5:40 PM Attain Profitability Through Smart Design And Development

Alex Morales, CDO, Yard Freaks

Functionality is the key design for seamless experiences. By eliminating friction, you will have smoother sales for your customers. Join Alex as he walks you through top online operations for success:

•        Site speed contributes to your conversion rates

•        Understanding the anatomy behind a high converting eCommerce website

•        Impact your growth, productivity and bottom line through outsourcing

•        Protecting your investment & sustaining profitably
 Alex Morales
Alex Morales
CDO
Yard Freaks
Alex Morales is the Co-Founder and Chief Digital Officer of Yard Freaks, a California based online retailer of outdoor products. He brings 21+ years expertise in web design, web development, sales, server administration and digital marketing. He is responsible for creating digital technologies that address everything from producing a consistent and ...[Read More]

Track B: Omni-Channel Everything (From Operations to Fulfillment)

5:40 PM What Do You Do When Google Doesn’t Love You Anymore?

Jeff McRitchie, VP, Marketing, MyBinding.com

Jeff will walk through how you can improve your search programs, all leading to a happy ending.
 Jeff McRitchie
Jeff McRitchie
VP, Marketing
MyBinding.com
Jeff is responsible for all aspects of marketing at MyBinding.com, a niche office products retailer based in Hillsboro, Ore. After helping to launch the MyBinding site in 2003, Jeff contributed to the company’s growth from a small direct sales organization into a national brand.  In 2014 Jeff led the company through a replatform from a customized c ...[Read More]

Track C: Retention, Loyalty & Engagement

5:40 PM Why “One Size Fits All” is Not The Optimal Fit

Kathleen Leigh, Marketing Director, eCommerce and Digital Content, GOJO Industries

Jeff Buysse, VP, Sales And Marketing Digital Demand Activation, GOJO Industries, Inc.

Personalization, even if limited, is essential.  And often, it requires looking at the entire marketing process from the onset, even if your launch requires speed-to-market.  This session will talk through two examples from two product launches, how Gojo curated marketing automation to help nurture long leads and much more!  They’ll end with a deep look at ROO and ROI. 

A Tailored Fit: Understanding the precise Customer Journey in B2b and B2c markets

Right-Sizing:  Developing just the right product and content to fit that Customer Journey

Buttoning Up: How to leverage brand love on owned sites and help your customers win, too

Measuring Up:  Choosing the right KPIs for Financial, Web and Marketing goals
 Kathleen Leigh
Kathleen Leigh
Marketing Director, eCommerce and Digital Content
GOJO Industries
Kathleen Leigh, Marketing Director, Digital Content and Ecommerce Marketing, has been with GOJO Industries for nine years.  In that time she launched PURELL® Advanced hand sanitizer solutions, including global healthcare products, the World’s First EcoLogo™ green-certified hand sanitizer, and “swag bag” offerings for the Academy Awards™.   She ...[Read More]

 Jeff Buysse
Jeff Buysse
VP, Sales And Marketing Digital Demand Activation
GOJO Industries, Inc.
Jeff leads the Digital Demand Activation (DDA) team at GOJO Industries, Inc.  GOJO Industries, Inc. is the leading global producer and marketer of skin health and hygiene solutions for away-from-home settings and the inventor of PURELL Instant Hand Sanitizer.  Jeff and his team work closely with leading e-commerce B2B and B2C companies to mark ...[Read More]

Track D: Customer Acquisition Strategies & Marketplaces

5:40 PM Making CRO Magic With Branding - How A Brand Update Leads To A Huge CR Uplift

Anya Geimanson, VP, Brand & Product Management, Glasses USA

In 2016, GlassesUSA decided to update and define their brand guidelines. The project goal was to unify the brand’s look, feel and tone of voice, and the result was an unexpected increase in KPIs. After working with 2 agencies they decided to execute the project with an in-house team. Here Anya explains the hurdles overcome along the way, and tells the story of how an agile process can empower a team to achieve the highest levels of creativity:

Implementing a data oriented build-implement-iterate methodology in the brand definition process. 

The importance of experimentation- Making mistakes and getting over them quickly
 Anya Geimanson
Anya Geimanson
VP, Brand & Product Management
Glasses USA
Anya leads the product's design, development, optimization and analytics as well as recruited and trained the creative, content, UX and product teams. She's passionate about establishing and scaling lean and agile teams to achieve outstanding business results.
Anya is customer focused and passionate about delivering best-in-class c ...[Read More]

Track E: Global Fundamentals of eCommerce & B2B

5:40 PM Fireside Chat: Buying Marketing Tech Smartly

Keith O'Brien, Editorial Director & VP, Digital, DMN

Tommy Lamb, Director, Loyalty & Retention, Teleflora

This panel will discuss some of the latest and greatest insights direct from your retail peers!  There’s so much tech out there, how do you ever figure out what you need, and what will give you the ROI you’re looking for?  Check out this session – it can’t be missed! 

Identify which tools to prioritize

Justify costs for marketing tech 

Finding the right partner/vendor
 Keith O'Brien
Keith O'Brien
Editorial Director & VP, Digital
DMN
Keith O'Brien is editorial director of DMN and VP of digital strategy at Haymarket Media. He previously served as editor-in-chief of PRWeek. He also worked in marketing, serving as director of media & entertainment at social media firm Attention and director of social activations at media firm Horizon Media. ...[Read More]

 Tommy Lamb
Tommy Lamb
Director, Loyalty & Retention
Teleflora
Seasoned acquisition and retention expert, specializing primarily in consumer life-cycle email and loyalty programs. Currently with Teleflora. Focused on driving incremental revenue and engagement with innovative marketing strategies for nearly a decade. He has worked within commercial real-estate, fashion, beauty, and now gifting.

I
...[Read More]

Track F: Omni-Channel Marketing

5:40 PM Connecting The Digital World To The Physical Environment

Chris Kobus, VP, Marketing & eCommerce, Luxottica

Want to learn more about digitally influencing your in-store sales? Chris Kobus has tactics to give you. You’ll leave this session having the courage to change the customer journey based on a holistic market approach and maximize ROI.  

Provoke digital measurement thinking and action

Challenge your customer journey development

Build a stronger brand through Customer Centric marketing
 Chris Kobus
Chris Kobus
VP, Marketing & eCommerce
Luxottica
Chris Kobus is the Vice President of Marketing and eCommerce at Sunglass Hut.  In his role, he is focused on creating seamless experiences between the digital and physical environments, driving footfall, cultivating a strong brand and accelerating innovation.  Chris is a strong marketing leader carrying an incredible track record of results wi ...[Read More]

Exhibit Hall Retailer Meet-Ups

5:40 PM Retailer Meet-Up Sessions

Binsen Gonzalez, CMO, Singular Sound

Join us in the TVPage Social Lounge for our Retailer Meet-Up Sessions. Get free advice you can’t get anywhere else.

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 Binsen Gonzalez
Binsen Gonzalez
CMO
Singular Sound

Binsen J Gonzalez is a bilingual marketing communications professional with over six years developing integrated campaigns and social corporate responsibility strategy for consumer & tech startups, as well as, global brands - from The Global Economic Forum, to The Fontainebleau. His work experience spans various fields including music, media, so ...[Read More]

5:59 PM Conclusion of Main Day One

6:00 PM Commencement of The eTail Summer Nights Reception

We’re taking over the JW Marriott for the Summer Nights Festival. Four parties, one night. Find your flavor and get ready to dance in the Desert:

Fire and Ice Reception- Rockwood Grille: Kick back and relax with live music ‘round the fire pits with a drink in hand fresh from the ice luges.

Japanese Hibachi Party - Mikado
: are you yin or yang? Enjoy the zen garden amongst the ruckus of the hibachi chefs and a Japanese drum band!

Mardi Gras Party - Costas (Hosted by Oracle Data Cloud): Let the good times roll with this Mardi Gras party! Drinks and eats served with Mardi Gras masks and beads as you dance in disguise to the DJ.

Luau/Tiki Party – Oasis Pool (Hosted by Clutch)
: Stick the pink umbrella in your drink and feel laid back around the pool. Take in the views the full moon with hula dancers and a Ukulele band that sets the island vibe.

7:30 PM End of the eTail Summer Nights Reception

Fire and Ice Reception- Rockwood Grille
Japanese Hibachi Party – Mikado
Mardi Gras Party – Costas (Hosted By Oracle Data Cloud)
Luau/Tiki Party – Oasis Pool (Hosted By Clutch)





























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